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"Making Winning Online Portfolios" Ranjeet Kumar Tayi User Experience Designer Design | Research | Innovation | Strategy ranjeeth.com |ranz.in | thinkusable.blogspot.com
Intro…
What’s inn… - Introduction - About portfolio- Types of portfolios- Why portfolio is needed ,[object Object]
 Managing portfolio- Promoting portfolio Using social media- Measuring your portfolio (Analytics)- Best practices, Rules & Tips- Some random samples.,[object Object]
The concept of portfolio “a case for carrying papers”
Portfolio has its  Origin in Art & Architecture Artists & Architects use portfolios  to assemble samples and evaluations  of their work to convince  Customers of their quality & competency.
For you… The portfolio is the showcase of your work, skills and your potential for your future employers / clients
2 Traditional Portfolios KINDS OF PORTFOLIOS Electronic Portfolios
Traditional Portfolios about a tangible portfolio, where pieces can be taken out and touched, held, and discussed.  Standard hard copy http://www.flickr.com/photos/cscarts/3358068861/sizes/o/in/photostream/
Electronic Portfolios e-folio (on a disk/drive)
Electronic Portfolios Online portfolios http://www.flickr.com/photos/emilisha/306200063
each with its own  advantages and disadvantages Anyone & anywhere Focus & exchange Touch & feel
Electronic Portfolios are designed to supplement your traditional portfolio…  Not to replace it
Its in your hand… start grabbing  opportunities
Let’s foucs on online portfolios http://www.flickr.com/photos/cer_loves_food/2742155314
Online Portfolio http://www.flickr.com/photos/tranquoctuan_plgl/5983085707 People of all professions are developing online portfolios to enhance their web presence.
Online Portfolio It is an investment  & asset in the future  of your business. Your best work samples can get you new projects & new customers just  with your online portfolio.  Spread a word a bit… http://www.flickr.com/photos/jorgosphotos/5968883232/
Its important to any creative… ,[object Object]
 To build CONFIDENCE
To get more RECOGNITION
To SELL YOURSELF easily
To make yourself UNIQUE / VALUEABLE
To SHARE EASILY on a fly across globe
To STAND OUT in the crowd
To NETWORK & build CONTACTS
 To get FEEDBACK
 To MEASURE your work
 To have your WEB presence
 To BROADCAST yourself
 To WIN new projects / oppertunities   & more….
Online Portfolio  Types Showcase Portfolio Assessment Portfolio Combination Portfolio Display examples of best work For assessment purpose Development Portfolio Reflective Portfolio For monitoring owners development, how he Analyzes himself. To reflect how he accomplish goals For tacking plan, growth & development
What can be a online portfolio Blog Website Blog Website Community or Community any one of this any combinations
Website Website is a collection of related web pages containing images, videos or other digital assets.
Blog What you write is what you are…. http://modernl.com/article/leading-average-top-blog-trends Blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites.
Community A virtual community is a social network of individuals who interact through specific media to pursue mutual interests or goals.
80% portfolios are BAD Every 4 out  5 loose new customers http://www.flickr.com/photos/alstonwoman/3291315107
you MUST have one…
Building winning portfolios tailor your portfolio
Start with questions
Know your target audiance Who is going to visit your portfolio. Do you know your customers behaviour. What will be your customer needs. You should always keep your audience in MIND
Choose a right medium It’s very important
Plan your Artifacts Videos Presentations Artifacts Photos Blogs Audio Websites Documents What would you like to put?
Pick your best work You will be recognized by your work, so choose your best work & showcase
Keep it simple Keep things very simple, clean and easy to use. http://www.flickr.com/photos/deadhorse/367716072/sizes/o/in/photostream/
Don’t clutter Don’t put too much,  Organize & make it findable.
Think Quality vs Quantity made in chinna Quality always dominate quantity.  Quality is bit  expensive & you get paid more.
Show variety Tell that you have done variety of projects
Easy to navigate Your customer may get killed if he feel hard to go around.
Use captions when needed Captions draw attention, make them interesting , succinct and informative.  
Highlight your core stuff Highlighted stuff draws attention… http://www.flickr.com/photos/regislearning/5961756526
Know how much is required Add based on requirement, too much of stuff will spoil your portfolio… Make it tasty!
Add some humor But…keep it professional
Keep it fresh Update regularly & timely.  Keep adding new stuff & show difference…
Maintain Confidentiality The most obvious ethical responsibility… http://www.flickr.com/photos/spacepotato/2455348044/
Get more traffic Crosslink with social media and use SEO to get more traffic
Get feedback Allow people to comment on your work. Its always good to track your feedback.
Consider using multiple portfolios You may have multiple skills, don’t confuse  with too much of stuff.  Make them separate portfolios for other un related stuff.
Be a speed freak Make sure your website is fast. Don’t expect your customer tobe patient.
Win the competition Remember.. Your portfolio  is your weapon ..Sharpen it!
Be everywhere Have your presence in social media  and multiply your network…

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Making Winning Online Portfolios