Ird interm report vishnu vardhan (dm 06-071)

D.Vishnu Vardhan Reddy DM-06-071 1st Intern Report IRD Strategic advantage(s) of Big Bazaar Vishal Megamart Topic: Comparative study between the Big Bazaar and Vishal Megart with reference to the marketing mix strategy (4p’s) & To identify the factors that affected downfall of vishal AIM: Examine the reasons for the down fall of Vishal and the success of Big Bazaar . Objective: To find out the different marketing strategies adopted by the 2 malls for making profits and managing customers. To compare the marketing strategies adopted by shopping malls to attract the customers. Executive Summary: In the present situation the retail Industry plays a important role in the market and it also constitutes 7%of the GDP. The retail industry is not a new deal, it was present in the barter system also but the difference is that in the barter system the transaction takes place between consumers themselves, consumers interact directly where as in the centralized market economy transactions takes place at a larger scale necessitate an interface between the manufacturers and final consumers.Hence we reinforce that retailing is not a new deal Today the industry seems to be functioning somewhere between the accelerated development and maturity stages, with high growth rates intense competition and moderate profitability. Introduction: My study is on the retail industry which is growing very fast in India. And my study is limited only for two shopping malls i.e BigBazaar and Vishal. My study also includes about the reasons for the down fall of one shopping mall and the rise of another mall. About the Retail : Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be individuals or businesses. In commerce, a quot;
retailerquot;
buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the end-user. Retail establishments are often called shops or stores. Retailers are at the end of the supply chain. Manufacturing marketers see the process of retailing as a necessary part of their overall distribution strategy. The term quot;
retailerquot;
is also applied where a service provider services the needs of a large number of individuals, such as a public utility, like electric power. Shops may be on residential streets, shopping streets with few or no houses or in a shopping mall. Shopping streets may be for pedestrians only. Sometimes a shopping street has a partial or full roof to protect customers from precipitation. Online retailing, a type of electronic commerce used forbusiness-to-consumer (B2C) transactions and mail order, is forms of non-shop retailing. Shopping generally refers to the act of buying products. Sometimes this is done to obtain necessities such as food and clothing; sometimes it is done as a recreational activity. Recreational shopping often involves window shopping (just looking, not buying) and browsing and does not always result in a purchase. About BigBazaar: Big Bazaar was established in 2001 September with the opening of first 4 stores in Calcutta, Indore, Bangalore & Hyderabad in 22 days. Within a span of 10 years now it had opened 150 branches. Big Bazaar was started by Kishore Biyani the CEO and Managing director of Pantaloons Retail Big Bazaar has a wide range 1,70,000 products at a discount from 5 to 50% lower than the corresponding markets. It includes: ,[object Object]

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Ird interm report vishnu vardhan (dm 06-071)

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