4. JUS DIVINE -MUMBAI
Vishal Jain
• Worked in the finance sector
• Came across a variety of juices on sale that were healthy
• May 2014 started operating JusDivine in Mumbai.
5. JusDivine in Mumbai. Starting off with an initial investment of 2 crore
Investment
6. • Jain now sells close to 12 different flavors under the brand.
• Jain sells each bottle independently
• Starting with a minimum of 250
• JusDivine offers repeat online customers points to be redeemed on future
purchases.
Offerings
7. • With a revenue of 10 lakh per month at present
• Jus Divine is expected to touch 40 lakh per month in revenue over the next
18 months.
• It has tied up with retail stores such as Foodhall and Godrej Nature’s Basket
and derives 75% of its revenue from this space.
Revenue and Sale
10. • Carol Singh and her sister Nadia Singh Behl started Antidote in Gurgaon,
• It was only after being actively involved in R&D for a year and making deals
with vendors for the raw materials started the company in October 2013.
ANTIDOTE- DELHI/GURGAON
11. Started with an initial investment of 40 lakh
Antidote’s first batch was retailed by the In the Delhi-NCR region.
Investment
12. • It started selling its drinks at the Wills India Fashion Week that year, where the
brand received several queries.
• Currently, Antidote sells juices in 10 flavors, including those containing
superfoods such as ashwagandha, amla and the like.
• It sells juices for weight loss, detox, skin and hair health, anti-ageing and
cleansing and purification of the body.
• The weight loss potion is the most popular till date.
• Because of the juices’ low shelf life of 72 hours, Antidote has not been able to
expand beyond north India.
Business Strategy
13. • Planning to open shop in Mumbai and Bengaluru soon.
• Plan to expand to corporate houses and hotels at discounted prices
once we begin our retail channels.
• lot of collaborative sales happen with restaurants, hotels and spas.
Future Plan
16. • Avrio Rebello, Rastogi -own venture — Juicifix.
• started with the purpose of selling juices in carts outside parks.
• Starting out with serving friends and family in a particular area of the city to
now expanding to a city-wide model,
• Developed a delivery system that drops off the juices between 6 am and 9
am every day.
• Apart from door-to-door delivery, the brand also sells juices at art studios
and kiosks.
JUCIFIX- MUMBAI
17. Started with an initial investment of around 45 lakh
Investment
18. • 10 lakh a month
• They have achieved this success by tying up with Foodhall and Nature’s
Basket.
• Get a fair amount of their sales from retail outlets.
• Juices are also a seasonal product. During peak season, offline retail
sales are about 40% of revenue.
• About 75-80% of their clients are repeat customers, which is quite
encouraging considering that there is so much competition.”
Revenue
19. • Juicifix now boasts of 16 fruit flavors and expects to selL500-600 bottles
per day
• Making 20 lakh per month by the end of FY16 is the target.
• The fruit flavors, which Rastogi blends personally, are tested by her team
and a nutritionist before they are sold on the market.
• One of the reasons still pursuing the business is because deeply
invested in making the juices by coming up with new flavors and testing
them out every day.
Projection
22. • Coming from a family of health enthusiasts, Rakyan started RAW Pressery
with 1.1 crore in January 2014.
• Tying up with the dabbawala deliverymen of Mumbai, RAW Pressery also
delivers its products between 6 am and 9 am.
• After another round of investment by Sequoia Capital in January this year,
RAW Pressery ended FY15 with an annualized run rate of 6 crore and
expects that figure to rise to 24 crore by the end of FY16.
RAW PRESSERY-MUMBAI
23. • Planning to expand to Pune, Bengaluru, Delhi and Hyderabad in the coming
months.
• But with current shelf life of three days is restricting the products reach.
• Currently, have air shipping products and the juices reach between 6.30 am-9
am.
Expansion
24. • Plans to use a new technology to extend shelf life to 45 days.
• With increased shelf life, they could aim to achieve scalability.
• Retail sales and home delivery will also drive sales.
• Looking at organized retail online to expand aggressively.
• Right now, retail sales are very low and the shelf life restricts their sales.
Future plan
