hoe digitization will impact the marketing strategies

2.  https://www.youtube.com/watch?v=nvo6ls7e
dUQ

3.  Digitalization - is the use of digital technologies
to change a business model and provide new
revenue and value-producing opportunities; it is
the process of moving to a digital business.
 Connectivity - involves building networks and
expresses the fact that much of the world’s
business is carried over networks connecting
people and companies. These networks are called
intranets when they connect people within a
company and internets when they connect a
company with its suppliers and customers..

4.  Makes resources broadly available while preserving original.
 24/7 worldwide availability.
 Capitalize on investment in resources and technology.
(Collections, storage curation)
 Assimilate disparate resources.
 Learn something new (It’s Fun!!).
 Pressure from above (Everyone is doing it!).

5. Digitization is not just a process,
but decisions, decisions, decisions
related among others to
selection
standards
best practices
technology
$$$ $$$ $$$
management
& more

6.  https://www.youtube.com/watch?v=snATzTI
uEmY

7.  Digitalization &
Connectivity
◦ Intranets – connect
people within a company.
◦ Extranets – connect a
company with its
suppliers, distributors,
and outside partners.
◦ Internet – connects users
around the world.
• Internet Explosion
– Explosive worldwide
growth forms the heart
of the New Economy.
– Increasing numbers of
users each month.
– Companies must adopt
Internet technology or
risk being left behind.

8. E-Business, E-Commerce, and E-Marketing
E-business: The use of electronic platforms-intranets, extranets, and the internet-
to conduct a company’s business.
E-commerce: Buying and selling processes supported by electronic means,
primarily the Internet.
E-marketing: The marketing side of e-commerce-company efforts to
communicate about, promote, and sell products and services over the Internet.
Benefits to Buyers:
Convenience, Easy and private, Greater product access/selection, Access to
comparative information, Interactive and immediate.
Benefits to Sellers:
Relationship building, Reduced costs, Increased speed and efficiency, Flexibility,
Global access and global reach.

11. Digitization projects are often complex and challenging in nature primarily due
to the number of different activities involved in the process.
There are 3 essential components that form the core of all digitization
process:
• People - Scanning operators, Graphic Designers, Subject curators etc.
• Processes - Institution specific best practices/standards
• Infrastructure - Scanners, Image Processing software, OCR etc.
The biggest challenge, therefore, lies in bringing all these individual
components together on a common platform to ensure communication,
consistent levels productivity & quality and overall process efficiency.

13. 13

16.  https://www.youtube.com/watch?v=77kjssLq
OYo

23. Metadata
Search
DL creation &
processes
Users
Traditional Libraries
Digital Libraries
I
N
D
EX
Index
Hyperlinks

26.  As the digital capabilities multiply, consumer demands will rise in
four areas:
 1. Now: Consumers will want to interact anywhere at any time.
 2. Can I: They will want to do truly new things as disparate kinds of
information (from financial accounts to data on physical activity)
are deployed more effectively in ways that create value for them.
 3. For me: They will expect all data stored about them to be
targeted precisely to their needs or used to personalize what they
experience.
 4. Simply: They will expect all interactions to be easy.

27.  Over the next several years, we’re likely to see
the consumer experience radically integrated
across the physical and virtual environment.
Most of the technologies needed to make this
scenario happen are available now.
 One that’s gaining particular traction is near-
field communication (NFC): embedded chips in
phones exchange data on contact with objects
that have NFC tags.
 The price of such tags is already as low as 15
cents, and new research could make them
even cheaper, so more companies could build
them into almost any device, generating a
massive expansion of new interactive
experiences.

28.  https://www.youtube.com/watch?v=envHgr-
QC_E

29.  Every organization wants to secure their network connectivity to their business
data and applications. The need to connect and collaborate with partners,
customers, and remote/mobile employees anytime and anywhere has
expanded network connectivity requirements beyond traditional wired Local
Area Networks (LANs) to include dial-up remote access, virtual private
networks (VPNs), and wireless networks.
 Enterprises are competing globally to provide access to information, to
enhance productivity, and to deliver services quickly—all at the lowest possible
cost. The ability to communicate and collaborate with partners, suppliers,
customers, and employees anytime and anywhere is now a requirement. Gone
are the days when only a selected group of people had network access to
business applications and data.
 The advent and acceptance of new computing technologies and the Internet
have changed the way information is stored, accessed, and shared.

30. Companies have implemented a more open and distributed information
model resulting in benefits that include:
 Increased Employee Productivity: Enables employees to be flexible, make
better decisions, and respond quickly to the changing demands of the
marketplace by providing secure access to the information they need
anywhere at anytime.
 Lower Cost: Decreases costs and increases efficiency by safely leveraging the
power of collaboration and network connectivity.
 Integrated Business Processes: Increases sales by enabling closer relations
with customers and partners through secure communications and
collaboration.
To take advantage of these benefits, companies need a secure IT
infrastructure that can minimize security risks and decrease the costs of
security management and operations.

31. Businesses and other large organizations require continuous high-speed data
connections in order to function effectively in today’s fast-paced environment. This
need for high-capacity communication will continue to grow for several reasons.
 First, BYOD revolution is gathering momentum and fast. Today employees use two to
three devices in their offices, not to mention that employees not just access files or view
emails but also access bandwidth intensive applications like YouTube etc. Poor speed
connectivity has proved to drop employee efficiency by almost a third.
 Second, applications that had been considered high-end or esoteric are finding
increased use in businesses to the point that they will soon become “must haves.”
Especially, the applications using multimedia (video and/or audio). Presentation software
is incorporating sophisticated graphics and multimedia for their impact and ability to
quickly communicate complex information.
 Third, while most businesses have networked the computers within any given facility
there is a clear need for enterprise-wide networks that connect buildings and campuses
within a city or region. It makes no sense to have instant access to information within a
building but to end that free flow of information at the building walls. High-speed data
connections allow all departments and groups, regardless of physical location, to share
information in real time.
 Fourth, video conferencing is gaining support. “Virtual meetings” allow more team
members to interact while minimizing time away from the office. Efficiency is
maximized. The connection option that makes this possible and affordable across
campuses and metro areas is often a point-to-point broadband wireless link.

32.  Fifth, Internet traffic has increased exponentially. Customers routinely use
web browsers and web-based communication, creating considerable traffic.
Email with large presentations and files clogs small pipe connections. Files of
all types are increasing in size to the point that sending and receiving data
over a slow connection is simply too time consuming. Business decisions
can’t be put on hold while data is being transferred over low capacity lines.
 Sixth, emerging IT practices such as network storage and networked backups
require large data pipes. Networked storage involves Network Attached
Storage (NAS) where storage resides on the network. Network backups
provide cost savings by allowing one large tape device located in one
building to back up the servers found in multiple buildings.
 Finally, providing a redundant connection to protect the network against
disasters is another important application that requires high-speed
connectivity to function reliably and efficiently.