This document summarizes a marketing internship for Yash Sharma at IIM Lucknow under Professor Sameer Mathur. It discusses marketing strategies of Flipkart and Micromax in India. It also provides an overview of key concepts in marketing management, including developing marketing strategies and understanding the marketing environment.

2. Prof. Sameer Mathur
Ph.D. (Carnegie Mellon)
Marketing Professor
IIM LUCKNOW

3. Yash Sharma
B.Tech Undergraduate
Part II
IIT (BHU) Varanasi

4. 1 Month Intern (7 June-8 July)
4 Module Course

5. For
Mobile Devices,
Think Apps,
Not Ads
HARVARD BUSINESS REVIEW

6. 





8. A LOT OF TIME
IS SPENT ON
MOBILE PHONES
EVERYDAY

9. HOW
TO
ADVERTISE
MOBILE
APPS

13. OFFER A
UNIQUE VALUE

14. OFFER A
SOCIAL VALUE

15. OFFER
INCENTIVES

16. ENTERTAINMENT

17. Harvard
Cases
HARVARD BUSINESS REVIEW

18. The Springfield Nor’easters

19. IN
THE
INDIAN
CONTEXT

20. FLIPKART

21. CHALLENGES FOR FLIPKART
 Introducing India into the e-commerce
era.
 Making consumers to buy online.
 How can customers trust, that they’ll get
exactly what they’ll check online?
 To provide services at affordable prices.

22. ADVERTISING

23. The “ Jo dikhta hai woh
bikta hai “ ad tags

24. Marketing Strategies

26. Thus,
FLIPKART
Became
Shopping ka
naya address

27. MICROMAX

28. 





29.  First Long Battery Life Phone with 30
days Battery Backup.
 First universal remote control phone.
 First Dual SIM Dual mode active Phone
(GSM+CDMA).

30. Initial Targets
Rural Indian Markets

31. But then,
THERE WAS
NO STOPING

32. BUILDING A BRAND
ADVERTISING

33. AFFORDABLE PRICES

34. ENTRING DEEP INTO
ELECTONICS

35. SUCCESSFUL BRAND
Leading consumer Electronics
Company in India

36. Understanding the
Basics
Of
Marketing
Management

37. UNDERSTANDING
MARKETING
MANAGEMENT

38. VALUE

39. Developing
Marketing
Strategies and
Plans

40. ASSESSING
MARKET
OPPORTUNITIES
AND
CUSTOMER VALUE

41. Scanning and
Analyzing the Marketing
Environment

42. Forecasting Demand

43. Conducting Marketing
Research
Defining Problem
Developing Plan
Collecting Data
Analyzing Information
Present the findings
Make the decision

44. Creating Customer Value
Loyalty
Satisfaction
Value

45. Building Customer
Relationships

47. Cultural Factors
Social Factors
Personal Factors
Psychological Factors
Factors
affecting consumer’s buying preference

50. Problem
Recognition
Need
Description
Product
Specification
Supplier
Search
Proposal
Solicitation
Supplier
Selection
Order-Routine
specification
Performance
Review

52. Identifying
Markets

54. Target Markets

56. Setting Product Strategy
Designing and Managing
Services
Developing Price Strategies and
Programs

57. DELIVERING
VALUE

58. Designing and Managing
Integrated Marketing Channels

59. Managing Retailing,
Wholesaling and Logistics

61. Designing and Marketing
Integrated Marketing Communications

62. Managing
Mass Communications

63. Managing
Personal Communications

64. Sustaining
Growth
&
Value

65. Introducing New Market
Offerings

66. Tapping into Global Markets

67. Managing
a
Holistic Marketing
Organization
For
Long Run

68. How to
design
creative
PowerPoint
Presentations

72. Android Fast
Furious