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What are the marketing management tasks

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Sameer Mathur
Sameer Mathur

Summarizing Chapter 1. "Defining Marketing For The 21st Century" from "Marketing Management" by Kotler, Keller, Koshi, Jha.

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Marketing Management Tasks
Developing Marketing Strategies and Plans Identifying potential long run opportunities
Assessing Market Opportunities and Customer Value Spot profitable market opportunities and how to best create value for chosen target markets
Choosing Value
Designing Value Deciding on wholesale and retail prices, discounts, allowances, and credit terms
Delivering Value How to properly deliver to the target market
Communicating Value Adequate communication to the target market
Sustaining Growth and Value Initiate new product development, testing and launching as a part of long term view
Presentation by YASH SHARMA (IIT BHU) (during a summer intern under Prof. Sameer Mathur IIM Lucknow)
RECAP 1) Developing Marketing Strategies and Plans 2) Assessing Market Opportunities and Customer Value 3) Choosing Value 4) Designing Value 5) Delivering Value 6) Communicating Value 7) Sustaining Growth and Value

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