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What are the different levels of market segmentation_Rukmi Sarmah

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Sameer Mathur
Sameer Mathur

What are the different levels of market segmentation?

Education
1 of 8
What are the different levels of market segmentation?
Mass marketing Many consumers…. Mass production Mass distribution…
Segmented marketing
Maruti800 for the middle class… Swift desire for upper middle class
Niche marketing (few exclusive products for small number of consumers)
Micro Marketing
Exclusive designer clothes by Manish Malhotra for Bollywoodcelebrities
By Rukmi Sarmah NIT SILCHAR During an internship under Prof. Sameer Mathur, IIM Lucknow

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What are the different levels of market segmentation_Rukmi Sarmah