2. INTRODUCTION STAGE
1. INDUCE PRODUCT TRIAL
Vaseline, a skin care
brand owned by
Hindustan Unilever
Limited (HUL), had
partnered with
Zapak.com for an online
contest, titled
Confidence Challenge, to
induce trial of its
Healthy White body
lotion.
3. INTRODUCTION STAGE
1. INDUCE PRODUCT TRIAL
A majority of the
products today are first
âBetaâ launched in the
market so that the
product is rolled out
early and the updates are
made periodically.
4. INTRODUCTION STAGE
2. INFORM POTENTIAL CUSTOMERS
â˘Make public
announcement.
â˘Put the Focus on the
People, Not the
Product.
â˘Take Pre-Orders.
â˘Draw the suspense
for as long as you can.
5. INTRODUCTION STAGE
2. INFORM POTENTIAL CUSTOMERS
â˘Make hype regarding
company and product.
â˘Use speculation and
drama to generate
interest in the
company.
6. INTRODUCTION STAGE
BE A PIONEER- MAKE YOUR BRAND A
GENERIC BRAND
â˘Be a pioneer in your
field and aim to
become a generic
brand.
â˘They always have an
advantage over other
competitors.
11. MATURITY STAGE
PRODUCT MODIFICATION
Prof. Richardson took this pic
of the new upside down
plastic bottles "side-by-side"
the old glass bottles in his
local grocery store. Not only
did they change the
packaging, but they also
were able to cut the price
cause glass is more
expensive to produce, and
more expensive to shelf
because of the added
weight.
12. MATURITY STAGE
MARKET MODIFICATION
Pretty Secrets changed
their operations from
brick & mortar to digital
when they realized that
the market was
predominantly
controlled by
unorganized retail.