Maximising customer life time value

1. MAXIMISING
CUSTOMER LIFE
TIME VALUE….
HOW??

2. a
Marketing is
the act of
attracting
PROFITABLE
customers

3. a
Who are profitable customers?
Who are
profitable
customers?

4. a
A profitable customer is a
person that over time yields a
revenue stream exceeding by
an acceptable amount the
company’s cost stream for
attracting, selling and serving
that customer.

5. The net present of the
stream of future profits
expected over the customers
lifetime purchases
Customer Life Time Value

6. a
Customer Profitability Analysis

7. a
Measuring CLV

8. a

9. Disclaimer
Created by Palak Goyal, IIT
Kharagpur during an internship by
Prof. Sameer Mathur, IIM Lucknow
IIMInternship.com