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What are some core marketing concepts

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Sameer Mathur
Sameer Mathur

Some core marketing concepts

Marketing
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WHAT ARE SOME CORE MARKETING CONCEPTS?
NEEDS Basic human requirements
WANTS Specific objects that satisfy need
DEMANDS Wants for specific products backed by an ability to pay
Wants to buy a Mercedes but buys a Maruti Suzuki
SEGMENTATIO NDivision of Market on the basis of various parameter
Market Segment that presents greatest opportunity TARGET MARKETS
POSITIONING Of a Market Offering in the minds of Target Buyers
OFFERINGS & BRANDS A combination of Products, Services, Information and Experiences
Every BRAND carries many ASSOCIATIONS in people’s minds
VALUE A combination of QUALITY, SERVICE & PRICE
SATISFACTION A person’s judgement of a product’s perceived PERFORMANCE in relationship to EXPECTATIONS
MARKETING CHANNELS Communication Channels Distribution Channels Service Channels
Communication Channels
Distribution Channels
Service Channels
Raw materials Components Finished Product Final Buyer SUPPLY CHAIN
COMPETITIO NActual & Potential OFFERINGS & SUBSTITUTES a buyer might consider
MARKETING ENVIRONMENT Task Environment Broad Environment
TASK ENVIRONMENT
BROAD ENVIRONMENT
Thanks!
REFERENCES http://thrivefarmers.com/wp-content/uploads/2013/09/process_chart.png http://istesecht.com/food-images-18-cool-wallpapers-8937.html http://www.bariatriccookery.com/wp-content/uploads/2014/09/water-and-jug.png http://ec.europa.eu/education/news/2014/images/shutterstock_dragon_images_115746919.jpg http://www.alumni.ucsd.edu/s/1170/forms/11405/74758/entertainment0802131322.jpg http://www.applebees.com/~/media/2012_menu_images/Menu%20C/579x441/Beverages/Beverages_br ewed_tea.jpg http://resources.carsguide.com.au/styles/cg_hero_large/s3/dp/albums/album-4820/lg/mercedes-benz- s350-gallery.jpg
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