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What are the tasks necessary for successful marketing management ?

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Manisha Shrivastava

Based on Chapter one of book - Marketing Management , 14E by Kotler and Keller

Marketing
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Successful Marketing Management? What are the tasks necessary for
Developing Marketing Strategies and Plans • Identify potential long – run opportunities, given market experience and core competencies • Develop concrete marketing plans that specify the marketing strategy and tactics going forward.
Capturing Marketing Insights Closely monitor marketing environment to assess market potential and forecast demand
Connecting with Create best value for chosen target markets and develop strong, profitable, long-term relationships with customers
Building Strong Brands Pay close attention to competitors, anticipating their moves and knowing how to react quickly and decisively
Shaping the Market Offerings To gain a competitive advantage provide leasing, delivery, repair, and training as part of its product offering
Delivering Value Determine how to properly deliver to the target market the value embodied in its products and services
Communicating Value • Adequately communicate to the target market the value embodied by its products and services. • An integrated marketing communication program that maximizes the individual and collective contribution of all communication activities
Creating Successful Long-Term Growth • Initiate new-product development, testing, and launching as part of its long-term view • The strategy should take into account changing global opportunities and challenges
Marketing Management Tasks • Developing Marketing Strategies and Plans • Capturing Marketing Insights • Connecting with Customers • Building Strong Brands • Shaping the Market Offerings • Delivering Value • Communicating Value • Creating Successful Long-Term Growth Recap….
References • Marketing Management , 14E , Kotler & Keller • http://www.istockphoto.com/ for images • https://images.google.com for images • www.colourlovers.com for color schemes • www.1001fonts.com for custom fonts • www.slideshare.net for presentation ideas
These slides were created by Himank Airon,IIT-BHU during a Marketing internship by Prof. Sameer Mathur,IIM Lucknow (See www.IIMInternship.com )

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What are the tasks necessary for successful marketing management ?

  • 2. Developing Marketing Strategies and Plans • Identify potential long – run opportunities, given market experience and core competencies • Develop concrete marketing plans that specify the marketing strategy and tactics going forward.
  • 3. Capturing Marketing Insights Closely monitor marketing environment to assess market potential and forecast demand
  • 4. Connecting with Create best value for chosen target markets and develop strong, profitable, long-term relationships with customers
  • 5. Building Strong Brands Pay close attention to competitors, anticipating their moves and knowing how to react quickly and decisively
  • 6. Shaping the Market Offerings To gain a competitive advantage provide leasing, delivery, repair, and training as part of its product offering
  • 7. Delivering Value Determine how to properly deliver to the target market the value embodied in its products and services
  • 8. Communicating Value • Adequately communicate to the target market the value embodied by its products and services. • An integrated marketing communication program that maximizes the individual and collective contribution of all communication activities
  • 9. Creating Successful Long-Term Growth • Initiate new-product development, testing, and launching as part of its long-term view • The strategy should take into account changing global opportunities and challenges
  • 10. Marketing Management Tasks • Developing Marketing Strategies and Plans • Capturing Marketing Insights • Connecting with Customers • Building Strong Brands • Shaping the Market Offerings • Delivering Value • Communicating Value • Creating Successful Long-Term Growth Recap….
  • 11.
  • 12. References • Marketing Management , 14E , Kotler & Keller • http://www.istockphoto.com/ for images • https://images.google.com for images • www.colourlovers.com for color schemes • www.1001fonts.com for custom fonts • www.slideshare.net for presentation ideas
  • 13. These slides were created by Himank Airon,IIT-BHU during a Marketing internship by Prof. Sameer Mathur,IIM Lucknow (See www.IIMInternship.com )