2. Developing Marketing
Strategies and Plans
• Identify potential long – run opportunities, given market
experience and core competencies
• Develop concrete marketing plans that specify the marketing
strategy and tactics going forward.
8. Communicating Value
• Adequately communicate to the target market the
value embodied by its products and services.
• An integrated marketing communication program
that maximizes the individual and collective
contribution of all communication activities
9. Creating Successful Long-Term Growth
• Initiate new-product development, testing, and launching as
part of its long-term view
• The strategy should take into account changing global
opportunities and challenges
10. Marketing Management Tasks
• Developing Marketing Strategies and Plans
• Capturing Marketing Insights
• Connecting with Customers
• Building Strong Brands
• Shaping the Market Offerings
• Delivering Value
• Communicating Value
• Creating Successful Long-Term Growth
Recap….
11.
12. References
• Marketing Management , 14E , Kotler & Keller
• http://www.istockphoto.com/ for images
• https://images.google.com for images
• www.colourlovers.com for color schemes
• www.1001fonts.com for custom fonts
• www.slideshare.net for presentation ideas
13. These slides were created by Himank Airon,IIT-BHU
during a Marketing internship by Prof. Sameer
Mathur,IIM Lucknow
(See www.IIMInternship.com )