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9 Word Emails – Nachhaken leicht gemacht.

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Nachhaken bei früheren Kontakten und Kunden ist für viele ein Problem. Leichter geht es mit 9 Word Emails.

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9 Word Emails – Nachhaken leicht gemacht.

  1. 1. 9 Word Email Nachhaken leicht gemacht. - Ute Mündlein Vertriebscoach
  2. 2. Nachhaken bei früheren Kontakten? Für viele ein Problem. © photo by Ben K Adams on Flickr
  3. 3. Studie mit 40.000 Leuten über Kaufverhalten © photo by Ben K Adams on Flickr
  4. 4. 40.000 Leute befragt, die sich auf ProduktAnzeigen und Pressemitteilungen meldeten. Innerhalb von sechs Monaten: 23 % kauften Produkt. 67 % planten einen Kauf. Quelle: http://www.sales-lead-experts.com/learning-center/articles/b2b-inquiry-handling/inquiries-sales/
  5. 5. Bei einer anderen Studie ähnliche Ergebnisse: 11 % kauften innerhalb von 3 Monaten 17 % innerhalb von 4 - 6 Monaten 25 % innerhalb von 7 - 12 Monaten 47 % nach mehr als 12 Monaten Quelle: http://www.sales-lead-experts.com/learning-center/articles/b2b-inquiry-handling/inquiries-sales/
  6. 6. Die Mehrzahl der Kunden kauft nicht sofort. Für die meisten ist der Zug abgefahren. Sie melden sich nicht mehr bei diesen Kunden. © photo by Ben K Adams on Flickr
  7. 7. 9 Word Emails © IloveMarketing.com
  8. 8. Are you still looking for a house in...? © photo by SchuminWeb on Flickr
  9. 9. Was bringt‘s? Are you still looking for a yacht? --> Kauf einer neuen Yacht in Höhe von $100 Mio. Are you still looking for stylish motorcycle jeans? --> $9.000 Umsatz in 7 Tagen. © photo by Ben K Adams on Flickr
  10. 10. 9 Word Email: Kurze Text-E-Mail (vgl. mit Tweet/SMS). Thema des letzten Treffens aufgreifen (Geschäft). Kurze Frage, um wieder ins Gespräch zu kommen. Suchst du immer noch ... © photo by Ben K Adams on Flickr
  11. 11. Wie wenn du einen alten Bekannten auf der Straße wiedertriffst. Machst du immer noch ... Bist du immer noch ... © photo by Ben K Adams on Flickr
  12. 12. Wichtig: Es geht darum, Dialog zu starten. Interesse abzuklopfen. Keine Verkaufs-E-Mail. Keine Werbung. © photo by Ben K Adams on Flickr
  13. 13. 9 Word Email – Aufbau: Text-E-Mail, kein Template! Betreff: Stichwort Thema letzte Unterhaltung Alternativ: Vorname (Vorschlag von ILoveMarketing) Text: Begrüßung, kurze Frage (immer noch), Grußformel
  14. 14. 9 Word Email – Beispiel: Re: Vertriebsunterstützung Hallo Steffen, suchst du immer noch Unterstützung im Bereich Vertrieb? Viele Grüße Ute
  15. 15. 9 Word Email – weitere Beispiele: » Are you still looking for a house in XYZ? » Are you looking for a X-mas gift for flyfishers? » Suchst du immer noch nach Aufträgen im Bereich ... » Suchst du immer noch Entwickler ... » Bist du immer noch interessiert an ...
  16. 16. An wen schickt man 9-Word-Emails? Leute, zu denen bereits Kontakt bestand. Die Interesse an Produkt signalisiert haben. Messekontakte, Newsletter-Empfänger, frühere Kunden, Angebotsempfänger ... © photo by Ben K Adams on Flickr
  17. 17. Warum funktionieren 9-Word-Emails (besser)?
  18. 18. » Sie sind kurz. » Kein Marketing Blabla. » Es geht um den Gegenüber, nicht was ich will. » So formuliert, dass man eine Reaktion erwartet. » Wie eine Frage an einen guten Freund.
  19. 19. Zusammenfassung 9 Word Emails Kein Marketing Blabla. Kurz. „immer noch“ So formuliert, dass man eine Reaktion erwartet. © photo by Ben K Adams on Flickr
  20. 20. Weiterführende Literatur aka Podcasts ILoveMarketing.com Folge 130 (inkl. PDF) Folge 108 Folge 104 Folge 54 coachmarketingshow.com Folge 3 © photo by Ben K Adams on Flickr
  21. 21. Vielen Dank. Freu mich auf Feedback. Ute Mündlein | 10 o‘clock communications ute.muendlein@10-o-clock.de reichepoet.blogspot.de © photo by Ben K Adams on Flickr

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