This document outlines a 10-piece toolkit for modern public relations (PR) professionals, including owning social media accounts like Facebook pages and high profile Twitter and Buzzfeed accounts, having skills with analytics and content creation tools like Google Analytics, Photoshop, and Final Cut Pro, and being part of a wider group that helps seed and spread content online through influencers and tools like Buzzsumo.

1. TEN PIECE TOOLKIT FOR THE
MODERN DAY PR

2. A MEDIA DATABASE: RESPONSE
SOURCE

3. OWN COMMON INTEREST FB PAGES
FOR SEEDING CONTENT

4. OWN A HIGH PROFILE BUZZFEED
COMMUNITY ACCOUNT

5. HIGH PROFILE TWITTER ACCOUNTS
FOR SEEDING

6. A RESPECTED REDDIT ACCOUNT

7. MASTER OF GOOGLE ANALYTICS

8. PART OF A WIDER SEEDING GROUP OF
MARKETING FOLK

9. FINAL CUT PRO, DSLR, MIC & TRIPOD

10. PHOTOSHOP

11. INFLUENCER & CONTENT TOOL:
BUZZSUMO

12. ANDY BARR
@10YETIS