Sameer Mathur

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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

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About

Sameer Mathur

Presentations

Assignment 1 (1)

Assignment 1 (2)

How to speak so that everyone want to listen(ASSIGNMENT 1)(1)

Assignment 1

Assignment 1-IIMInternship by Prof. Sameer Marthur

Thinking out of the box(ASSIGNMENT1)(2)

Think out of the box

How to get out of box and generate

How to speak so that other can listen rahul kr

Presentation1

Your body language shapes who you are.

How to speak powerful?

Thinking out of the box

Body language matters

Creative thinking how to get out of box and generate ideas

How to speak so that people want to listen

How to speak so people listen

Role of marketing communications

How do marketing communications work

Major steps in developing effective communiactions

What challenges does company face in developing new products and services

What organizational structure and process do manager use to oversee new product development

What are the main stages in developing new product & services

What is the best way to manage the new product development process

What factors affect the rate of diffusion and consumer adoption of newly launched products and services

What is the nature of services

Decisions made by intermediaries

Major types of intermediaries

Private labels

Trends in intermediaries

Documents

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Goodyear the launch of aquatred

GINO SA: CHANNEL DISTRIBUTION MANAGEMENT

Goodyear : The Aquatred Launch

How to think out of the box