Coca-Cola Case Study Analysis PESTLE Porter's 5 Forces
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Strategic Management PEST, SWOT, Industrial and Strategic Analysis CSR activities Challenges and risk
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Coca-Cola Case Study Analysis PESTLE Porter's 5 Forces
- 3. • Introduction • Vision & Mission • PEST Analysis • Strategic Industrial Analysis • Company Analysis • Competitive Analysis • Challenges & Risks • Conclusion
- 4. 1886 Coca Cola BORN 1891 Coca Cola’s first BOTTLING In a drug store occurred
- 5. 1899 The first bottling was done AGREEMENT 1909 400 Coca-Cola plants were operating BOTTLING
- 6. 1930 The company started moving GLOBALY 1960 New BRANDS were Introduced
- 7. 1960 1996 Started Operations in PAKISTAN All rights to CCBPL
- 8. Coca-Cola was made for the cure of headache and other illnesses
- 9. Sales for the first year were only $50
- 10. Only 9 servings of the soft drink were sold each day
- 11. Now number of coke bottles sold each day 1.8 billion
- 12. Total number of Coca-Cola Products 3,500
- 13. • “Be the outstanding beverage company leading the market, refreshing the world, inspiring moments of optimism and happiness, and adding value through excellence.”
- 14. • “Build a sustainable and profitable business through refreshing consumers, partnering with customers, delivering superior value to shareholders and being trusted by communities.”
- 16. • Political Instability and Strikes • Effect of Labour Laws • Consumer Laws • Ability to penetrate emerging and developing markets • Job Creation • Changes in Business Era • Healthy Lifestyle Concerns • Adaption and Cultural Borrowing • Coke’s Marketing, Advertising, and Promotional Programs • Access to the Internet • Packaging design • New Equipment • Reduced Cost of Production
- 18. PORTERS' FIVE FORCES LOW Threat of New Entrants STRONG Threat of Subtitutes LOW Threat of Suppliers MODERATE Bargaining Power of Buyers STRONG competitive Rivalry
- 19. Competitive Firms Barriers to Entry and Success Industry Concentration Level Influence of Industry Capacity on Pricing Industry Stability Business Life Cycle Level of Competition Government Influences Social Influences Influence of Technology Sensitivity of the Business Cycle
- 26. Pepsi , 65% Coca- Cola, 30% Others, 5%
- 28. • Obesity and Inactive Lifestyles • Water Quality and Quantity • Evolving Consumer Preferences • Increased Competition and Capabilities in the Marketplace • Food Security
Editor's Notes
- Coca-Cola® originated as a soda fountain beverage in 1886 selling for five cents a glass.. Coca-Cola recipe was formulated at the Eagle Drug and Chemical Company, a drugstore in columbus, Georgia by John Pemberton. The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company in 1891.Joseph A. Biedenharn Biedenharn Candy Company
- HISTORY OF BOTTLING1894 … A modest start for a bold idea In a candy store in Vicksburg, Mississippi, , Joseph 1899 … The first bottling agreement 1900-1909 … Rapid growth The three pioneer bottlers divided the country into territories and sold bottling rights to local entrepreneurs. By 1909, nearly 400 Coca-Cola bottling plants were operating, most of them family-owned businesses.
- 1920s and 30s … International expansion Company began a major push to establish bottling operations outside the U.S. Plants were opened in France, Guatemala, Honduras, Mexico, Belgium, Italy, Peru, Spain, Australia and South Africa. By the time World War II began, Coca-Cola was being bottled in 44 countries.