3. TV GUIDE – ANNO 1984
SLIDE 325-06-2014ADAPTIVE CONTENT
4. 25-06-2014 SLIDE 4ADAPTIVE CONTENT
"FROM OUR POINT OF VIEW, THE KEY TO THIS
DEAL IS THAT WE WANTED TO LOOK AT HOW TV
GUIDE LOOKS IN THE FUTURE RATHER THAN HOW
IT LOOKED IN THE PAST," MS. DISNEY TOLD
REUTERS. "IT CANNOT JUST BE A PRINT VEHICLE.
IT HAS TO HAVE OTHER PLATFORMS AS WELL."
HTTP://ADAGE.COM/ARTICLE/MEDIA/SALE-TV-GUIDE-1-A-SHOCK-A-SURPRISE/131849/
7. SALE OF TV GUIDE FOR $1 IS A SHOCK BUT
NOT A SURPRISE
25-06-2014 SLIDE 7ADAPTIVE CONTENT
HTTP://ADAGE.COM/ARTICLE/MEDIA/SALE-TV-GUIDE-1-A-SHOCK-A-SURPRISE/131849/
ALL THE VALUE IN THAT COMPANY WAS CONTAINED
IN THE STRUCTURED CONTENT ASSETS HELD IN
THEIR DATABASE.
20. COPE FILOSOFIEN
25-06-2014 SLIDE 20ADAPTIVE CONTENT
COPE IS REALLY A COMBINATION OF SEVERAL OTHER
CLOSELY RELATED SUB-PHILOSOPHIES, INCLUDING:
BUILD CONTENT MANAGEMENT SYSTEMS (CMS),
NOT WEB PUBLISHING TOOLS (WPT)
SEPARATE CONTENT FROM DISPLAY
ENSURE CONTENT MODULARITY
ENSURE CONTENT PORTABILITY
Daniel Jacobson, Director of Application Development for NPR.
HTTP://WWW.PROGRAMMABLEWEB.COM/NEWS/COPE-CREATE-ONCE-PUBLISH-EVERYWHERE/2009/10/13
29. WYSIWYG - ”LIGE SOM I WORDS”
25-06-2014 SLIDE 29ADAPTIVE CONTENT
30. BEWARE OF THE WYSIWYG TOOLBAR
25-06-2014 SLIDE 30ADAPTIVE CONTENT
”WHAT YOU SEE IS WHAT YOU GET” IS PROBLEMATIC
BECAUSE IT ENCOURAGES CMS USERS TO EMBED
FORMATTING IN WITH THEIR CONTENT, ALLOWING THEM
TO IMAGINE THAT THEIR DESIGN WILL DISPLAY
BEAUTIFULLY – ON THE DESKTOP
KAREN MCGRANE,
CONTENT STRATEGY FOR MOBILE
32. ADAPTIVE CONTENT DESIGN?
25-06-2014 SLIDE 32ADAPTIVE CONTENT
HVAD SKER DER, NÅR INDHOLDSREDAKTØREN IKKE KAN
FORMATERE, DESIGNE OG STYRE DET INDHOLD, SOM
HAN/HUN PRODUCERER?
”DET VIL DA VÆRE SUPER GODT!”
STINA
DESIGNER @1508
33. 25-06-2014 SLIDE 33ADAPTIVE CONTENT
WYSIWYG EDITORS SUCK BECAUSE AS A DESIGNER
YOU LOSE CONTROL OVER BIG CHUNKS OF THE
DESIGN. ANYWHERE THAT ALLOWS PEOPLE TO
ENTER HTML VIA AN EDITOR ALLOWS THEM TO GET
AS CREATIVE AS THEY LIKE, USING ANY MARK-UP
THAT THEY LIKE. UNLESS YOU CAREFULLY GO
THROUGH AND REMOVE ALL THE CREATIVITY, THAT
STUFF IS GOING TO STAY THERE.
ADAPTIVE CONTENT DESIGN?
Rachel Andrew
Managing Director, edgeofmyseat.com
HTTP://WWW.RACHELANDREW.CO.UK/ARCHIVES/2011/07/27/YOUR-WYSIWYG-EDITOR-SUCKS/
35. BLOBS
25-06-2014 SLIDE 35ADAPTIVE CONTENT
A “blob” is, basically, a consumption page that’s
just made up of a big ol’ WYSIWYG field blob —
you can type, mess with the text, insert a photo
or two, and — BOOM. Publish.
HTTP://WWW.REUSSERDESIGN.COM/BLOG/CONTENT-BLOBS-VS-CHUNKS-A-REAL-LIFE-EXAMPLE-OF-CONTENT-STRATEGY/
36. CHUNKS
25-06-2014 SLIDE 36ADAPTIVE CONTENT
The foundation of adaptive content is structured
content: to make content flexible for reuse, you
must structure it into meaningful chunks.
Karen McGrane,
CONTENT STRATEGY FOR MOBILE
43. CHUNKS
25-06-2014 SLIDE 43ADAPTIVE CONTENT
OVERSKRIFT
LANG OVERSKRIFT
ABSTRACT
ARTIKEL
STORT
BILLEDE
INFO GRAFIK
VIDEO
QUOTE
LILLE
BILLEDE
44. CHUNKS
25-06-2014 SLIDE 44ADAPTIVE CONTENT
OVERSKRIFT
LANG OVERSKRIFT
ABSTRACT
ARTIKEL
STORT
BILLEDE
INFO GRAFIK
VIDEO
QUOTE
LILLE
BILLEDE
45. CHUNKS
25-06-2014 SLIDE 45ADAPTIVE CONTENT
OVERSKRIFT
LANG OVERSKRIFT
ABSTRACT
ARTIKEL
STORT
BILLEDE
INFO GRAFIK
VIDEO
QUOTE
LILLE
BILLEDE
46. CHUNKS ER SEXEDE
25-06-2014 SLIDE 46ADAPTIVE CONTENT
"We knew that existing CMS were designed for page-
centric HTML content, rather than for managing and
delivering content to interactive apps. They have either
no or bad APIs and we didn’t want to host and
maintain an open source solution either.”
ALEXANDER EL-MELIGI, MANAGING DIRECTOR & CREATIVE DIRECTOR AT DEMODERN
47. METADATA REDDER VERDEN
25-06-2014 SLIDE 47ADAPTIVE CONTENT
“Metadata is a love note to the future.”
—Jason Scott, Archivist and owner of textfiles.com
48. METADATA REDDER VERDEN
25-06-2014 SLIDE 48ADAPTIVE CONTENT
Why should content creators have to enter content
into separate fields in the CMS (or mark it up with
semantic tags) even though that’s not as easy or
straightforward as simply entering it into a big
blob? Because those fields and tags represent
metadata—they provide more information about
what the content is and how it can be used.
Karen McGrane,
CONTENT STRATEGY FOR MOBILE