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1508™ CLIENT
DATA AS A
CREATIVE
RAW
MATERIEL
Vinay Venkatraman
Ceo & Founder, Leapcraft
vv@leapcraft.dk @vinayCPH
1907
Bakelite
The Ericsson DBH15 telephone.
A NEW RAW
MATERIAL FOR
INNOVATION:
A NEW RAW
MATERIAL FOR
INNOVATION:
DATA
A NEW RAW
MATERIAL FOR
INNOVATION:
DATA
(BIG/SMALL/MEDIUM)
User centered, data driven innovation
leapcraft
Data Analytics
Data Visualization
Data Infrastructure
User Research
UI / UX design
Digital experience
Sensor Development
Machine learning
Signal processing
DESIGN DATA SCIENCE+ +
REALTIME CONDITION
MONITORING
IOT platfrom with real time analytics for condition monitoring
FRITZ HANSEN
DEISGN OF A NEW
GENERATION OF
MATERIALS
leapcraft
leapcraft
leapcraft
Small sensor package inserted
into existing product without
any change to function or
external form of the product.
Personal IOT services are a dichotomy
between how good the sensors are how
much better the users are in cheating it :)
RURAL HEALTHCARE
DEISGN OF AN ALTERNATE
GENERATION OF
DIAGNOSTIC TOOLS
ASHA Worker -
(frontline health care
staff)
HOSPITAL
?
www.ciid.dk
info@ciid.dk
THEJOURNEYOFABOPPATIENTIN
AGOVERNMENTHOSPITAL
THEJOURNEYOFAMOP
PATIENTINAPRIVATECLINIC
PHARMAC
DIETITIAN (
NURSE ED
(20-30 MIN
FOOT WEA
EYE CAR
DOCTOR
PRESCRIPTION
TOTAL 3-
HOURS IN
ONE DAY
LAB REPORTBLOOD TESTASSISTANT
DOCTOR
20-30 MIN5 MINWAIT WAIT WAIT
DOCTOR ONLY
SERIOUS CASES
TOTAL 3-4
HOURS IN
ONE DAY
ASSISTANT
DOCTOR TREAT
MOST CASES
3-4 MIN
POSTERS FOOD
PYRAMID PICTURES
GROUP DIABETES EDU-
CATORS 30 MIN TALK
GROUP SESSIONS
CODUCTED DAILY
20-30 MIN
QUE
10-20 MIN
QUE
2 MIN 2 HOURS
WAIT IN
CORRIDOR
NURSE INSULIN INJECTION
10 MIN QUEUE
TABLETS
2 MIN QUEUE
WAIT
ENROLLMENT
BREAKFAST OR
FASTING
2-3 MIN
FOR DAILY INSULIN SHOT QUEUE
CAN LAST UP TO ONE HOUR
PHARMACY
MOP PATIENT
BOP PATIENT
RECEPTION
ENROLLMENT
5 MIN
BLOOD TEST, TIME
JUST ENOUGHT
FOR PRICK
The ASHA worker
www.ciid.dk
info@ciid.dk
THEJOURNEYOFABOPPATIENTIN
AGOVERNMENTHOSPITAL
THEJOURNEYOFAMOP
PATIENTINAPRIVATECLINIC
ASSISTANT
DOCTOR
WAIT WA
POSTERS FOOD
PYRAMID PICTURES
GR
20-30 MIN
QUE
10-20 MIN
QUE
2 MIN 2 HOU
WAIT
CORRI
NURSE INSULIN INJE
10 MIN QUEUE
ENROLLMENT
BREAKFAST OR
FASTING
2-3 MIN
FOR DAILY INSULIN SHOT QUEUE
CAN LAST UP TO ONE HOUR
MOP PATIENT
BOP PATIENT
RECEPTION
ENROLLMENT
5 MIN
BLOOD TEST, TIME
JUST ENOUGHT
FOR PRICK
Patient
www.ciid.dk
info@ciid.dk
HOW THE PATIENT GETS HIS MEDICINES
HEALTH CARE AND INSURANCE OPTIONS FOR A DIABETIC PATIENT
PHARMACY
DRUGS COVERED
UNDER INSURANCE
PATIENT GOES TO THE PHARMACY
INSURENCE
FORMULARY
REFERS TO FORMULARY
DRUG IS COVERED
DRUG
NOT COVERED
DOCTOR REVISE PRESCRIPTION
PRESCRIPTION REFERED TO DOCTORPATIENT CONTACT DOCTOR
PATIENT GETS INSURACE COVER
PHARMACY
INSURENCE
FORMULARY
PATIENT GETS INSURACE COVERPATIENT GOES TO THE PHARMACY
HOW THE PATIENT GETS HIS MEDICINES
THE PRESCRIPTION HAS MEDICINES AS IN THE FORMULARY
THE PRESCRIPTION HAS MEDICINES NOT IN THE FORMULARY
SINDY
48 YEARS
INSULIN-USER
SAN FRANCISCO
SELF-EMPLOYED
MONTHLY INCOME: USD 8000
1ST
CALL:
2
3
BLUE SHIELD CALIFORNIA KAISER HEALTHY SAN FRANCISCOHEALTH NET
1ST
CALL
2
3
1ST
HEALTH CARE AND INSURANCE OPTIONS FOR A DIABETIC PATIENT
Home
7-15 KmsCLINIC
Public Health Center
200+ patients a day, 2
Doctors
HOSPITAL
?
www.ciid.dk
info@ciid.dk
THEJOURNEYOFABOPPATIENTIN
AGOVERNMENTHOSPITAL
THEJOURNEYOFAMOP
PATIENTINAPRIVATECLINIC
PHARMAC
DIETITIAN (
NURSE ED
(20-30 MIN
FOOT WEA
EYE CAR
DOCTOR
PRESCRIPTION
TOTAL 3-
HOURS IN
ONE DAY
LAB REPORTBLOOD TESTASSISTANT
DOCTOR
20-30 MIN5 MINWAIT WAIT WAIT
DOCTOR ONLY
SERIOUS CASES
TOTAL 3-4
HOURS IN
ONE DAY
ASSISTANT
DOCTOR TREAT
MOST CASES
3-4 MIN
POSTERS FOOD
PYRAMID PICTURES
GROUP DIABETES EDU-
CATORS 30 MIN TALK
GROUP SESSIONS
CODUCTED DAILY
20-30 MIN
QUE
10-20 MIN
QUE
2 MIN 2 HOURS
WAIT IN
CORRIDOR
NURSE INSULIN INJECTION
10 MIN QUEUE
TABLETS
2 MIN QUEUE
WAIT
ENROLLMENT
BREAKFAST OR
FASTING
2-3 MIN
FOR DAILY INSULIN SHOT QUEUE
CAN LAST UP TO ONE HOUR
PHARMACY
MOP PATIENT
BOP PATIENT
RECEPTION
ENROLLMENT
5 MIN
BLOOD TEST, TIME
JUST ENOUGHT
FOR PRICK
The ASHA worker
www.ciid.dk
info@ciid.dk
THEJOURNEYOFABOPPATIENTIN
AGOVERNMENTHOSPITAL
THEJOURNEYOFAMOP
PATIENTINAPRIVATECLINIC
ASSISTANT
DOCTOR
WAIT WA
POSTERS FOOD
PYRAMID PICTURES
GR
20-30 MIN
QUE
10-20 MIN
QUE
2 MIN 2 HOU
WAIT
CORRI
NURSE INSULIN INJE
10 MIN QUEUE
ENROLLMENT
BREAKFAST OR
FASTING
2-3 MIN
FOR DAILY INSULIN SHOT QUEUE
CAN LAST UP TO ONE HOUR
MOP PATIENT
BOP PATIENT
RECEPTION
ENROLLMENT
5 MIN
BLOOD TEST, TIME
JUST ENOUGHT
FOR PRICK
Patient
www.ciid.dk
info@ciid.dk
HOW THE PATIENT GETS HIS MEDICINES
HEALTH CARE AND INSURANCE OPTIONS FOR A DIABETIC PATIENT
PHARMACY
DRUGS COVERED
UNDER INSURANCE
PATIENT GOES TO THE PHARMACY
INSURENCE
FORMULARY
REFERS TO FORMULARY
DRUG IS COVERED
DRUG
NOT COVERED
DOCTOR REVISE PRESCRIPTION
PRESCRIPTION REFERED TO DOCTORPATIENT CONTACT DOCTOR
PATIENT GETS INSURACE COVER
PHARMACY
INSURENCE
FORMULARY
PATIENT GETS INSURACE COVERPATIENT GOES TO THE PHARMACY
HOW THE PATIENT GETS HIS MEDICINES
THE PRESCRIPTION HAS MEDICINES AS IN THE FORMULARY
THE PRESCRIPTION HAS MEDICINES NOT IN THE FORMULARY
SINDY
48 YEARS
INSULIN-USER
SAN FRANCISCO
SELF-EMPLOYED
MONTHLY INCOME: USD 8000
1ST
CALL:
2
3
BLUE SHIELD CALIFORNIA KAISER HEALTHY SAN FRANCISCOHEALTH NET
1ST
CALL
2
3
1ST
HEALTH CARE AND INSURANCE OPTIONS FOR A DIABETIC PATIENT
Home
7-15 KmsCLINIC
Public Health Center
Empathetic Advise
Contextual understanding
Data supported
HOSPITAL
)
District Hospital
1. Empower her to
screen health
conditions better
2. Create a low cost &
rugged decision
support system
Alarm Clock Medical Screen Tool
A low cost frontline healthcare
tool made of locally available
resources
BIG GLOBAL
CHALLENGES
AIR & QUALITY OF LIFE
According to a 2014 WHO report, air pollution in 2012
caused the deaths of around 7 million people worldwide
Cities worldwide are struggling to measure and manage air
quali - CPH sense offers a low cost cloud subscription
model to measure and model air quali .
Existing solutions are huge, expensive and very accurate - scientific lab
grade equipment is used to measure data.
monitoring, scientific, ppb accuracy
250,000 Euro CAPEX + 5000 EUR OPEX / Year
Existing solutions are very accurate by very expensive and available in few
locations. ere is also overheads of maintenance and data analytics
CPH sense makes it possible to have a dense grid of “just enough accuracy” -
measuring many neighborhoods with advanced analytics support.
Networked, industrial, ppb accuracy
500 Euro per month.
Networked, industrial, ppb accuracy
500 Euro per month.
Networked, industrial, ppb accuracy
500 Euro per month.
Networked, industrial, ppb accuracy
500 Euro per month.
Networked, industrial, ppb accuracy
500 Euro per month.
Networked, industrial, ppb accuracy
500 Euro per month.
Networked, industrial, ppb accuracy
500 Euro per month.
Networked, industrial, ppb accuracy
500 Euro per month.
Networked, industrial, ppb accuracy
500 Euro per month.
leapcraft
Leapcraft © 2014 - CONFIDENTIAL - Do not distribute
Low cost rugged sensor
Power from Lamp posts / solar panel
Various gas and particle sensors
3G connectivi - plug ’n’ play
CPH Sense offers a subscription based IOT platfrom for measuring and
modeling air quali in real time.
Air intake
Weather proof enclosure
Secure mounting
bracket for Wall &
Pole
Power inlet
230V AC / PoE
Extra Sensor
Connector
CO
NO2
NO
SO2
O3
Temp
%Rh
PM1.0
PM2.5
PM10
dBA
CPH Sense offers a fully managed cloud solution to harvest data, run analytics
and download data to various other applications. e solution is truly plug’n’play -
you just need to setup the hardware on location and then login via your
credentials to instantly start measuring air quali in your area.
CPH Sense offers indepth analysis of data via graphs, histograms, tile maps,
heatmaps and other visualization methods.
CUSTOM CALIBRATION
Leapcraft © 2016 - CONFIDENTIAL - Do not distribute
Gases
Particles
Noise
Wind dynamics
June 2016 Dec 2016 Mar 2016
Product Roadmap
Ver 2.0Ver 1.0
Ver 3.0
UV/radiation
wifi / BT scanning
Pollen
Information KnowledgeStory Telling1
Need to Have Nice to HaveMarket Dynamics2
Products EcosystemsBusiness 2.03
NEW VALUES
Data as tool for market differentiation
Data as an enabler for new market creation
Data is the material for creating new behaviour
>>
Get in touch !
Vinay Venkatraman, CEO
+45 27937963
vv@leapcraft.dk
@vinayCPH

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Morgenbooster #73 | Data as a creative raw material

  • 1. 1508™ CLIENT DATA AS A CREATIVE RAW MATERIEL Vinay Venkatraman Ceo & Founder, Leapcraft vv@leapcraft.dk @vinayCPH
  • 4. The Ericsson DBH15 telephone.
  • 5.
  • 6. A NEW RAW MATERIAL FOR INNOVATION:
  • 7. A NEW RAW MATERIAL FOR INNOVATION: DATA
  • 8. A NEW RAW MATERIAL FOR INNOVATION: DATA (BIG/SMALL/MEDIUM)
  • 9. User centered, data driven innovation leapcraft
  • 10. Data Analytics Data Visualization Data Infrastructure User Research UI / UX design Digital experience Sensor Development Machine learning Signal processing DESIGN DATA SCIENCE+ +
  • 11.
  • 12.
  • 14. IOT platfrom with real time analytics for condition monitoring
  • 15. FRITZ HANSEN DEISGN OF A NEW GENERATION OF MATERIALS
  • 16.
  • 20.
  • 21. Small sensor package inserted into existing product without any change to function or external form of the product.
  • 22. Personal IOT services are a dichotomy between how good the sensors are how much better the users are in cheating it :)
  • 23. RURAL HEALTHCARE DEISGN OF AN ALTERNATE GENERATION OF DIAGNOSTIC TOOLS
  • 24. ASHA Worker - (frontline health care staff)
  • 25. HOSPITAL ? www.ciid.dk info@ciid.dk THEJOURNEYOFABOPPATIENTIN AGOVERNMENTHOSPITAL THEJOURNEYOFAMOP PATIENTINAPRIVATECLINIC PHARMAC DIETITIAN ( NURSE ED (20-30 MIN FOOT WEA EYE CAR DOCTOR PRESCRIPTION TOTAL 3- HOURS IN ONE DAY LAB REPORTBLOOD TESTASSISTANT DOCTOR 20-30 MIN5 MINWAIT WAIT WAIT DOCTOR ONLY SERIOUS CASES TOTAL 3-4 HOURS IN ONE DAY ASSISTANT DOCTOR TREAT MOST CASES 3-4 MIN POSTERS FOOD PYRAMID PICTURES GROUP DIABETES EDU- CATORS 30 MIN TALK GROUP SESSIONS CODUCTED DAILY 20-30 MIN QUE 10-20 MIN QUE 2 MIN 2 HOURS WAIT IN CORRIDOR NURSE INSULIN INJECTION 10 MIN QUEUE TABLETS 2 MIN QUEUE WAIT ENROLLMENT BREAKFAST OR FASTING 2-3 MIN FOR DAILY INSULIN SHOT QUEUE CAN LAST UP TO ONE HOUR PHARMACY MOP PATIENT BOP PATIENT RECEPTION ENROLLMENT 5 MIN BLOOD TEST, TIME JUST ENOUGHT FOR PRICK The ASHA worker www.ciid.dk info@ciid.dk THEJOURNEYOFABOPPATIENTIN AGOVERNMENTHOSPITAL THEJOURNEYOFAMOP PATIENTINAPRIVATECLINIC ASSISTANT DOCTOR WAIT WA POSTERS FOOD PYRAMID PICTURES GR 20-30 MIN QUE 10-20 MIN QUE 2 MIN 2 HOU WAIT CORRI NURSE INSULIN INJE 10 MIN QUEUE ENROLLMENT BREAKFAST OR FASTING 2-3 MIN FOR DAILY INSULIN SHOT QUEUE CAN LAST UP TO ONE HOUR MOP PATIENT BOP PATIENT RECEPTION ENROLLMENT 5 MIN BLOOD TEST, TIME JUST ENOUGHT FOR PRICK Patient www.ciid.dk info@ciid.dk HOW THE PATIENT GETS HIS MEDICINES HEALTH CARE AND INSURANCE OPTIONS FOR A DIABETIC PATIENT PHARMACY DRUGS COVERED UNDER INSURANCE PATIENT GOES TO THE PHARMACY INSURENCE FORMULARY REFERS TO FORMULARY DRUG IS COVERED DRUG NOT COVERED DOCTOR REVISE PRESCRIPTION PRESCRIPTION REFERED TO DOCTORPATIENT CONTACT DOCTOR PATIENT GETS INSURACE COVER PHARMACY INSURENCE FORMULARY PATIENT GETS INSURACE COVERPATIENT GOES TO THE PHARMACY HOW THE PATIENT GETS HIS MEDICINES THE PRESCRIPTION HAS MEDICINES AS IN THE FORMULARY THE PRESCRIPTION HAS MEDICINES NOT IN THE FORMULARY SINDY 48 YEARS INSULIN-USER SAN FRANCISCO SELF-EMPLOYED MONTHLY INCOME: USD 8000 1ST CALL: 2 3 BLUE SHIELD CALIFORNIA KAISER HEALTHY SAN FRANCISCOHEALTH NET 1ST CALL 2 3 1ST HEALTH CARE AND INSURANCE OPTIONS FOR A DIABETIC PATIENT Home 7-15 KmsCLINIC Public Health Center
  • 26. 200+ patients a day, 2 Doctors
  • 27. HOSPITAL ? www.ciid.dk info@ciid.dk THEJOURNEYOFABOPPATIENTIN AGOVERNMENTHOSPITAL THEJOURNEYOFAMOP PATIENTINAPRIVATECLINIC PHARMAC DIETITIAN ( NURSE ED (20-30 MIN FOOT WEA EYE CAR DOCTOR PRESCRIPTION TOTAL 3- HOURS IN ONE DAY LAB REPORTBLOOD TESTASSISTANT DOCTOR 20-30 MIN5 MINWAIT WAIT WAIT DOCTOR ONLY SERIOUS CASES TOTAL 3-4 HOURS IN ONE DAY ASSISTANT DOCTOR TREAT MOST CASES 3-4 MIN POSTERS FOOD PYRAMID PICTURES GROUP DIABETES EDU- CATORS 30 MIN TALK GROUP SESSIONS CODUCTED DAILY 20-30 MIN QUE 10-20 MIN QUE 2 MIN 2 HOURS WAIT IN CORRIDOR NURSE INSULIN INJECTION 10 MIN QUEUE TABLETS 2 MIN QUEUE WAIT ENROLLMENT BREAKFAST OR FASTING 2-3 MIN FOR DAILY INSULIN SHOT QUEUE CAN LAST UP TO ONE HOUR PHARMACY MOP PATIENT BOP PATIENT RECEPTION ENROLLMENT 5 MIN BLOOD TEST, TIME JUST ENOUGHT FOR PRICK The ASHA worker www.ciid.dk info@ciid.dk THEJOURNEYOFABOPPATIENTIN AGOVERNMENTHOSPITAL THEJOURNEYOFAMOP PATIENTINAPRIVATECLINIC ASSISTANT DOCTOR WAIT WA POSTERS FOOD PYRAMID PICTURES GR 20-30 MIN QUE 10-20 MIN QUE 2 MIN 2 HOU WAIT CORRI NURSE INSULIN INJE 10 MIN QUEUE ENROLLMENT BREAKFAST OR FASTING 2-3 MIN FOR DAILY INSULIN SHOT QUEUE CAN LAST UP TO ONE HOUR MOP PATIENT BOP PATIENT RECEPTION ENROLLMENT 5 MIN BLOOD TEST, TIME JUST ENOUGHT FOR PRICK Patient www.ciid.dk info@ciid.dk HOW THE PATIENT GETS HIS MEDICINES HEALTH CARE AND INSURANCE OPTIONS FOR A DIABETIC PATIENT PHARMACY DRUGS COVERED UNDER INSURANCE PATIENT GOES TO THE PHARMACY INSURENCE FORMULARY REFERS TO FORMULARY DRUG IS COVERED DRUG NOT COVERED DOCTOR REVISE PRESCRIPTION PRESCRIPTION REFERED TO DOCTORPATIENT CONTACT DOCTOR PATIENT GETS INSURACE COVER PHARMACY INSURENCE FORMULARY PATIENT GETS INSURACE COVERPATIENT GOES TO THE PHARMACY HOW THE PATIENT GETS HIS MEDICINES THE PRESCRIPTION HAS MEDICINES AS IN THE FORMULARY THE PRESCRIPTION HAS MEDICINES NOT IN THE FORMULARY SINDY 48 YEARS INSULIN-USER SAN FRANCISCO SELF-EMPLOYED MONTHLY INCOME: USD 8000 1ST CALL: 2 3 BLUE SHIELD CALIFORNIA KAISER HEALTHY SAN FRANCISCOHEALTH NET 1ST CALL 2 3 1ST HEALTH CARE AND INSURANCE OPTIONS FOR A DIABETIC PATIENT Home 7-15 KmsCLINIC Public Health Center Empathetic Advise Contextual understanding Data supported HOSPITAL ) District Hospital
  • 28. 1. Empower her to screen health conditions better 2. Create a low cost & rugged decision support system
  • 29.
  • 30. Alarm Clock Medical Screen Tool A low cost frontline healthcare tool made of locally available resources
  • 31. BIG GLOBAL CHALLENGES AIR & QUALITY OF LIFE
  • 32. According to a 2014 WHO report, air pollution in 2012 caused the deaths of around 7 million people worldwide Cities worldwide are struggling to measure and manage air quali - CPH sense offers a low cost cloud subscription model to measure and model air quali .
  • 33.
  • 34. Existing solutions are huge, expensive and very accurate - scientific lab grade equipment is used to measure data.
  • 35. monitoring, scientific, ppb accuracy 250,000 Euro CAPEX + 5000 EUR OPEX / Year Existing solutions are very accurate by very expensive and available in few locations. ere is also overheads of maintenance and data analytics
  • 36. CPH sense makes it possible to have a dense grid of “just enough accuracy” - measuring many neighborhoods with advanced analytics support. Networked, industrial, ppb accuracy 500 Euro per month. Networked, industrial, ppb accuracy 500 Euro per month. Networked, industrial, ppb accuracy 500 Euro per month. Networked, industrial, ppb accuracy 500 Euro per month. Networked, industrial, ppb accuracy 500 Euro per month. Networked, industrial, ppb accuracy 500 Euro per month. Networked, industrial, ppb accuracy 500 Euro per month. Networked, industrial, ppb accuracy 500 Euro per month. Networked, industrial, ppb accuracy 500 Euro per month.
  • 37. leapcraft Leapcraft © 2014 - CONFIDENTIAL - Do not distribute
  • 38. Low cost rugged sensor Power from Lamp posts / solar panel Various gas and particle sensors 3G connectivi - plug ’n’ play CPH Sense offers a subscription based IOT platfrom for measuring and modeling air quali in real time.
  • 39. Air intake Weather proof enclosure Secure mounting bracket for Wall & Pole Power inlet 230V AC / PoE Extra Sensor Connector CO NO2 NO SO2 O3 Temp %Rh PM1.0 PM2.5 PM10 dBA
  • 40. CPH Sense offers a fully managed cloud solution to harvest data, run analytics and download data to various other applications. e solution is truly plug’n’play - you just need to setup the hardware on location and then login via your credentials to instantly start measuring air quali in your area.
  • 41. CPH Sense offers indepth analysis of data via graphs, histograms, tile maps, heatmaps and other visualization methods.
  • 42. CUSTOM CALIBRATION Leapcraft © 2016 - CONFIDENTIAL - Do not distribute
  • 43. Gases Particles Noise Wind dynamics June 2016 Dec 2016 Mar 2016 Product Roadmap Ver 2.0Ver 1.0 Ver 3.0 UV/radiation wifi / BT scanning Pollen
  • 44. Information KnowledgeStory Telling1 Need to Have Nice to HaveMarket Dynamics2 Products EcosystemsBusiness 2.03 NEW VALUES
  • 45. Data as tool for market differentiation Data as an enabler for new market creation Data is the material for creating new behaviour >>
  • 46. Get in touch ! Vinay Venkatraman, CEO +45 27937963 vv@leapcraft.dk @vinayCPH