Morgenbooster experience design - online compressed
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Mikkel Køster's slide for his online Morgenbooster 'Designing for Great Experiences - Not Just Apps and Websites'
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Morgenbooster experience design - online compressed
- 1. 10.00 - Presentation starts 35 minutes - Approx. duration of presentation 10 minutes - Questions and answers Please submit any questions or comments in the Q&A section in Zoom during the presentation. After the presentation we will wrap up and then answer as many questions as possible. We will answer the rest of your questions after the session and send out the full Q&A for you to read. You’re all muted and off camera, so please kick back, sip a bit of coffee and enjoy the show. Designing for great Experiences - not just apps and websites Welcome to the online version of our Morgenbooster
- 12. Great experiences happen when reality exceeds expectations
- 14. Annual growth (Normalized) % 100 120 160 140 180 10% 3-6% Top 25% Mckinsey Design Index performers Industry benchmarks
- 19. 1999
- 20. Revenue is a lagging indicator, usage is a leading indicator “
- 21. 5x
- 22. 50%
- 23. 80% 20%
- 24. 140%
- 25. Good experiences = good business
- 26. 5 dogmas for creating great experiences
- 27. V I RK E L I G HE E ND ER A LT INGS PRØVE Getoutinthe realworld Focuson peaks Designa feeling Creatememorable moments Prototype (therightthing)
- 28. Getoutin thereal world V I RK E L I G HE E ND ER A LT INGS PRØVE
- 29. Get out if the ivory tower
- 32. “If you aren’t embarrassed by the first version of your product, you’ve shipped too late.
- 34. The most viable way to solve problems and answer questions in an exponential context is by making (a lot)
- 35. 0 20 40 60 80 100 0 100 200 300 400 500 600 700 800 900 1.000 Greatness Number of compositions
- 36. 0 20 40 60 80 100 0 100 200 300 400 500 600 700 800 900 1.000 Greatness Number of compositions
- 37. 0 20 40 60 80 100 0 100 200 300 400 500 600 700 800 900 1.000 Greatness Number of compositions
- 38. 0 20 40 60 80 100 0 100 200 300 400 500 600 700 800 900 1.000 Greatness Number of compositions Beethoven Mozart Bach
- 39. 0 20 40 60 80 100 0 100 200 300 400 500 600 700 800 900 1.000 Greatness Number of compositions Beethoven Mozart Bach
- 41. “Early on, all of our movies suck
- 45. M V P
- 47. S L C
- 48. imple ovable ompleteL CS
- 53. It was almost a psychology experiment to figure out what does it take to really make people excited? “
- 56. Focuson peaks
- 59. 1508™
- 61. 1 2 3 4 5 6 7 😍😡 😐
- 62. PlanA 1 2 3 4 5 6 7 😍😡 😐
- 63. PlanB 1 2 3 4 5 6 7 9x as valuable 😍😡 😐
- 79. Theperfecttrip
- 87. Designa feeling
- 88. + +
- 89. We start with… “What do we want the guest to experience?”
- 94. +125eastereggs
- 98. Core experience
- 100. Core experience Supporting experiences Movie references In-character staff Story lines Easter eggs Souvenir shops Changing app Artefacts Themed bathrooms
- 101. Walt Disney “Do it so well that they will want to see it again and again and bring their friends
- 103. “Design is not how it looks. It’s how it works.
- 108. Popsicle hotline
- 110. Great experiences happen when reality exceeds expectations
- 114. Focuson peaks
- 115. Designa feeling
- 117. Questions