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Morgenbooster - Dynamic Roadmap: Bridging the gap between strategy and execution

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This is the slides for an online webinar regarding how you can implement strategy in a way relevant for the users. The presentation talks about the tool dynamic roadmap.

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Morgenbooster - Dynamic Roadmap: Bridging the gap between strategy and execution

  1. 1. Design doing is strategy on demand
  2. 2. Rapidly changing 00:00:10/00:00:09/00:00:08/ ?
  3. 3. Strategizing in an ivory tower is over 😊 😎
  4. 4. The gap is bigger than ever
  5. 5. How might we close the gap
  6. 6. …by creating hypotheses! and become experts in turning assumptions about the future into something we can act on…
  7. 7. Act on what is Not just on what is
  8. 8. Happens simultaneously and on demand Hypothesis Hypothesis Hypothesis Hypothesis Hypothesis
  9. 9. Design Doing
  10. 10. “Design is something that you do at the end of an engineering process to make things look good!”
  11. 11. The business value of Design
  12. 12. Everything around us are designed More or less Products Services Processes Organizations Strategies
  13. 13. INNOVATION LABSDESIGN CAPABILITIES
  14. 14. ”All science, all business insight, everything of value in life, originates not with data, but with a brilliant hypothesis”
  15. 15. Output -> Outcome
  16. 16. Outcome?
  17. 17. Enhanced user experience Change in behaviour Created business value
  18. 18. Happens simultaneously and on demand Hypothesis Hypothesis Hypothesis Hypothesis Hypothesis
  19. 19. Translate any strategy into a set of hypotheses that are actionable, driven by user needs and constantly measured through instant feedback.
  20. 20. Make sure that the constant validation of hypotheses, user and market needs helps us inform the strategic direction.
  21. 21. Intro to the Dynamic Roadmap
  22. 22. Current state What does the user experience today? Aspiration state What does the user aspire to experience? What’s the problem, really?
  23. 23. Current state What does the user experience today? Aspiration state What does the user aspire to experience? Initiative Solution A 💡 Initiative Solution B 💡 Initiative Solution C 💡 Fall in love with the problem, then the solution.
  24. 24. Initiative Solution A 💡 Current state What does the user experience today? Aspiration state What does the user aspire to experience? which will lead to a change in the behaviour of the user] and improve our business by [impacting revenue, costs or the environment] We believe user experience will improve] Everything’s a hypothesis, test it.
  25. 25. ♥️ Purpose What is the endless game we were born to play? Vision What is our long term vision of the future, right now? ♟ Strategy How do we intend to realise our vision on the short term? Current state What does the user experience today? Aspiration state What does the user aspire to experience? Initiative Solution A Initiative Solution B Initiative Solution C 💡 💡 💡 Make sure to do the right things the right way.
  26. 26. ♥️ Purpose We empower people through joyful exchanges by exchanging with touches of wonder Vision A convenient payment utility becomes a beloved enabler of a joyful life ♟ Strategy Increase peer-2-peer engagement Current state “You don’t wire money to a friend or family member as a gift – you write a card” Aspiration state “Giving monetary gifts is a fun, new and modern way of surprising a friend or family member” Initiative Monetary Gifts 💡 Initiative Cool solution 1 💡 Initiative Cool solution 2 💡
  27. 27. which will lead to and improve our business by increasing peer-2-peer engagement and creating a new revenue stream We believe monetary gifts can be as fun and personal to give as physical gift cards Initiative Monetary Gifts 💡 Current state “You don’t wire money to a friend or family member as a gift – you write a card” Aspiration state “Giving monetary gifts is a fun, new and modern way of surprising a friend or family member”
  28. 28. Keep an overview of your initiatives. ♥️ Purpose What is the endless game we were born to play? Vision What is our long term vision of the future, right now? ♟ Strategy How do we intend to realise our vision on the short term? Focus Area What specific areas do we focus on?🎯 Focus Area What specific areas do we focus on?🎯 💡 💡 💡 💡 💡 💡 💡 💡 💡
  29. 29. Paving the way with evidence. ♥️ Purpose What is the endless game we were born to play? Vision What is our long term vision of the future, right now? ♟ Strategy How do we intend to realise our vision on the short term? Focus Area What specific areas do we focus on?🎯 Focus Area What specific areas do we focus on?🎯 ✅ 🚫 💡 🚫 🚫 ✅ 💡 💡 💡
  30. 30. 1. Alignment between strategy and execution 2. Customer centricity 3. Hypothesis-driven approach 4. Overview of initiatives 5. Traceability of activities Summing it all up.
  31. 31. Workshop kit.
  32. 32. The Dynamic Roadmap Webapp.
  33. 33. Use the Dynamic Roadmap canvas to: 1. Write down purpose, vision, strategy and focus areas 2. Write down current and aspiration state of your users 3. Interview users to validate assumptions 4. Map existing services/products and new concepts 5. Prioritise initiatitives, e.g. based on impact and effort 6. Formulate hypotheses for each initiative 7. Prototype, test and learn to validate hypotheses Get started using Dynamic Roadmap.
  34. 34. Sign-up for our Dynamic Roadmap training session www.1508.dk/training/class-network Found this webinar interesting? Mathias Holdsbjerg-Larsen mlh@1508.dk Oliver Vassard ova@1508.dk Book a demo or sign up for the beta waitlist www.dynamicroadmap.com
  35. 35. Thank you Questions?

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