På den sidste Morgenbooster delte Jens Munk, Senior Designer, og Hjørdis Thorborg, Brand Experience Designer, vores konkrete erfaringer med at udfolde og levendegøre nogle af Danmarks kendte brands. Se eller gense Morgenboosteren og få indblik i vores tilgang.

1. 1508™ MORGENBOOSTER / UNFOLD YOUR BRAND
1508guest
Jegvilonline
1508.dk
slideshare.com/1508as
vimeo.com/design1508
facebook.com/company/1508-as
#1508as

2. 1508™
FIT
BRAND
EXPERIENCE
BRAND
PURPOSE
MORGENBOOSTER / UNFOLD YOUR BRAND 9/26/2016
BRAND FIT
ACTIVATION
ENGAGEMENT

3. 1508™
BRAND
PURPOSE
MORGENBOOSTER / UNFOLD YOUR BRAND 9/26/2016
INSIGHTS
FIT
BRAND
EXPERIENCE
ACTIVATION
ENGAGEMENT

4. 1508™ MORGENBOOSTER / UNFOLD YOUR BRAND
MIN BIO
9/26/2016
P 4

5. 1508™ MORGENBOOSTER / UNFOLD YOUR BRAND
MIN BIO

6. 1508™
WHAT THE WORLD
NEEDS
WHAT’S SPECIAL
ABOUT YOU
MORGENBOOSTER / UNFOLD YOUR BRAND 9/26/2016
P 6
BRAND PURPOSE

7. 1508™ MORGENBOOSTER / UNFOLD YOUR BRAND
MIN BIO

8. 1508™ MORGENBOOSTER / UNFOLD YOUR BRAND
NORDISK FILM HAR I
MERE END 100 ÅR BRAGT
HISTORIER TIL LIVE
MED FOKUS PÅ DEN GODE
FORTÆLLING OG MED ØJE
FOR TEKNISK
NYSKABELSE
9/26/2016
P 8

9. 1508™
WHAT THE WORLD
NEEDS
WHAT’S SPECIAL
ABOUT YOU
MORGENBOOSTER / UNFOLD YOUR BRAND 9/26/2016
P 9
BRAND PURPOSE

10. 1508™
WHAT THE WORLD
NEEDS
WHAT’S SPECIAL
ABOUT YOU
MORGENBOOSTER / UNFOLD YOUR BRAND 9/26/2016
P 10
BRAND PURPOSE
PURPOSE

11. 1508™ MORGENBOOSTER / UNFOLD YOUR BRAND
TOMMY V.
CHRISTIANSEN
9/26/2016
P 11

12. 1508™ MORGENBOOSTER / UNFOLD YOUR BRAND
ADVOKATFIRMAET TOMMY V. CHRISTIANSEN

13. 1508™ MORGENBOOSTER / UNFOLD YOUR BRAND
TOMMY V. CHRISTIANSEN
BYGGER PÅ EN STRENG
ETISK GRUNDHOLDNING
[OG] BISTÅR ERHVERVS-
KLIENTER INDEN FOR EN
RÆKKE JURIDISKE
SPECIALER
9/26/2016
P 13

14. 1508™
EXTERNAL
INTERNAL
MORGENBOOSTER / UNFOLD YOUR BRAND 9/26/2016
P 14
BRAND PLATFORM
BRAND PURPOSE

15. 1508™
OFFER
RESOURCES
IMAGE
CULTURE
MORGENBOOSTER / UNFOLD YOUR BRAND 9/26/2016
P 15
BRAND PLATFORM
BRAND PURPOSE

16. 1508™ MORGENBOOSTER / UNFOLD YOUR BRAND
HAY
9/26/2016
P 16

17. 1508™ MORGENBOOSTER / UNFOLD YOUR BRAND
HAY

18. 1508™ MORGENBOOSTER / UNFOLD YOUR BRAND
AMBITIONEN ER AT
SKABE PRODUKTER, MAN
KAN GLÆDE SIG OVER I
MANGE ÅR, SOM ÆLDES
SMUKT […] OG SOM HAR
DEN RIGTIGE PRIS
9/26/2016
P 18

19. 1508™ MORGENBOOSTER / UNFOLD YOUR BRAND
HAY (2013)

20. 1508™ MORGENBOOSTER / UNFOLD YOUR BRAND 9/26/2016
P 20
BRAND ACTIVATION
SPECIFIC
VALUE PROPOSITION
SPECIFIC
VALUE PROPOSITION
SPECIFIC
VALUE PROPOSITION
SPECIFIC
VALUE PROPOSITION
SPECIFIC
VALUE PROPOSITION
SPECIFIC
VALUE PROPOSITION
A1 A2 B1 B2 C1 C2
BRAND VALUE PILLARBRAND VALUE PILLARBRAND VALUE PILLAR
A CB
BRAND PURPOSE (CONCEPT)

21. 1508™ MORGENBOOSTER / UNFOLD YOUR BRAND 9/26/2016
P 21

22. 1508™ MORGENBOOSTER / UNFOLD YOUR BRAND 9/26/2016
P 22

23. 1508™
FIT
BRAND
EXPERIENCE
MORGENBOOSTER / UNFOLD YOUR BRAND 9/26/2016
BRAND FIT
ACTIVATION
ENGAGEMENT
BRAND
PURPOSE

24. 1508™
FIT
BRAND
PURPOSE
MORGENBOOSTER / UNFOLD YOUR BRAND 9/26/2016
BRAND FIT
ACTIVATION
ENGAGEMENT
BRAND
EXPERIENCE

25. 1508™
BRAND
EXPERIENCE
BRAND
PURPOSE
MORGENBOOSTER / UNFOLD YOUR BRAND 9/26/2016
BRAND FIT
FIT
ACTIVATION
ENGAGEMENT

26. 1508™
FIT
BRAND
PURPOSE
MORGENBOOSTER / UNFOLD YOUR BRAND 9/26/2016
BRAND FIT
ACTIVATION
ENGAGEMENT
BRAND
EXPERIENCE

27. 1508™ JOE & THE JUICE 26-09-2016
P 27

28. 1508™ JOE & THE JUICE

29. 1508™ JOE & THE JUICE
…TO CREATE THE MOST ATTRACTIVE
YOUTH CULTURE IN THE WORLD AND TO
PROVIDE YOUNG PEOPLE WITH
SOMETHING MORE THAN A WORK PLACE
26-09-2016
P 29

30. 1508™ MORGENBOOSTER / UNFOLD YOUR BRAND

31. 1508™ JOE & THE JUICE
GRUNDLAGT: 2002, AF KASPER BASSE

32. 1508™ JOE & THE JUICE

33. 1508™ JOE & THE JUICE

34. 1508™ JOE & THE JUICE 26-09-2016
P 34
VI FOKUSERER PÅ VORES DIGITALE
KOMMUNIKATION. INDEFRA OG UD.
ALT HVAD VI LAVER INKLUDERER
FOLK I VORES UNIVERS.
INKLUSION
KASPER GARNELL
BRANDING & COMMUNICATION

35. 1508™ JOE & THE JUICE 26-09-2016
P 35
VI SPØRGER ALDRIG GÆSTERNE.
HVIS VI KAN LI’ DET, KAN
KUNDERNE LI’ DET.
ENERGI
KASPER GARNELL
BRANDING & COMMUNICATION

36. 1508™ JOE & THE JUICE

37. 1508™ JOE & THE JUICE

38. 1508™
BRAND
JOE & THE JUICE
100%
COMMUNITY
DRIVEN

39. 1508™ JOE & THE JUICE

40. 1508™
ALLE
ANDRE
JOE & THE JUICE

41. 1508™ MORGENBOOSTER / UNFOLD YOUR BRAND

42. 1508™ JOE & THE JUICE

43. 1508™ JOE & THE JUICE

44. 1508™ JOE & THE JUICE

45. 1508™
HERE’S
THE DEAL
JOE & THE JUICE

46. 1508™
ET BRAND DER STÅR TIL
RÅDIGHED FOR DE
ENGAGEREDE
JOE & THE JUICE

47. 1508™ JOE & THE JUICE

48. 1508™ JOE & THE JUICE

49. 1508™ MORGENBOOSTER / UNFOLD YOUR BRAND

50. 1508™ JOE & THE JUICE
HAVE A TASTE

51. 1508™ JOE & THE JUICE 26-09-2016
P 51

52. 1508™
GET EXITED
JOE & THE JUICE

53. 1508™ JOE & THE JUICE 26-09-2016
P 53

54. 1508™
JOIN THE FAMILY
JOE & THE JUICE

55. 1508™ JOE & THE JUICE 26-09-2016
P 55

56. 1508™ JOE & THE JUICE 26-09-2016
P 56

57. 1508™ JOE & THE JUICE
GET REAL

58. 1508™ JOE & THE JUICE 26-09-2016
P 58

59. 1508™ JOE & THE JUICE
EXPRESS YOURSELF

60. 1508™ JOE & THE JUICE

61. 1508™ MORGENBOOSTER / UNFOLD YOUR BRAND

62. 1508™ MORGENBOOSTER / UNFOLD YOUR BRAND 9/26/2016
P 62

63. 1508™ JOE & THE JUICE

64. 1508™ JOE & THE JUICE

65. 1508™ MORGENBOOSTER / UNFOLD YOUR BRAND
HEROS VOICE
9/26/2016
P 65

66. 1508™
KEEP IT REAL
JOE & THE JUICE
REAL
FUN
AMBITIOUS/COMPETITIVE
YEAH
NOT REAL
CORPORATE COMMUNICATION
TOP-DOWN
FAMILY ORIENTED

67. 1508™ JOE & THE JUICE

68. 1508™ JOE & THE JUICE

69. 1508™ MORGENBOOSTER / UNFOLD YOUR BRAND
YUMMIER
9/26/2016
P 69

70. 1508™ JOE & THE JUICE 26-09-2016
P 70

71. 1508™ JOE & THE JUICE 26-09-2016
P 71

72. 1508™
THE SKETCH
JOE & THE JUICE

73. 1508™ MORGENBOOSTER / UNFOLD YOUR BRAND
A STAGE FOR THE
HEROES
9/26/2016
P 73

74. 1508™ JOE & THE JUICE

75. 1508™ JOE & THE JUICE

76. 1508™ MORGENBOOSTER / UNFOLD YOUR BRAND

77. 1508™
BRAND
PURPOSE
MORGENBOOSTER / UNFOLD YOUR BRAND 9/26/2016
BRAND FIT

78. 1508™ MORGENBOOSTER / UNFOLD YOUR BRAND
GET THE FACTS
9/26/2016
P 78

79. 1508™ JOE & THE JUICE 26-09-2016
P 79
STORES WORLDWIDE: 158

80. 1508™ JOE & THE JUICE
AND STILL
GROWING…
26-09-2016
P 80

81. 1508™ JOE & THE JUICE

82. 1508™ MORGENBOOSTER / UNFOLD YOUR BRAND
DISCOVER
THE BRAND
9/26/2016
P 82

83. 1508™ JOE & THE JUICE

84. 1508™ JOE & THE JUICE

85. 1508™ JOE & THE JUICE

86. 1508™ JOE & THE JUICE

87. 1508™ MORGENBOOSTER / UNFOLD YOUR BRAND
ATTACK BRAND
WITH CURIOSITY
9/26/2016
P 87

88. 1508™ JOE & THE JUICE
BEFORE YOU UNDFOLD

89. 1508™ JOE & THE JUICE
KASPER GARNELL
BRANDING & COMMUNICATION

90. 1508™ JOE & THE JUICE
KASPER GARNELL
BRANDING & COMMUNICATION

91. 1508™ JOE & THE JUICE

92. 1508™ MORGENBOOSTER / UNFOLD YOUR BRAND
GET UNDER THE
SKIN
9/26/2016
P 92

93. 1508™ JOE & THE JUICE

94. 1508™ JOE & THE JUICE

95. 1508™
FIT
BRAND
EXPERIENCE
BRAND
PURPOSE
MORGENBOOSTER / UNFOLD YOUR BRAND 9/26/2016
BRAND FIT
ACTIVATION
ENGAGEMENT

96. 1508™ MORGENBOOSTER / UNFOLD YOUR BRAND