Slides for the online Morgenbooster 'Design Doing is Strategy on Demand'
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June 3 2020
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Slides for the online Morgenbooster 'Design Doing is Strategy on Demand'
- 3. Strategizing in an ivory tower is over 😊 🤔 🤯 🙄 🤪 😎
- 4. The gap is bigger than ever Strategy Execution
- 5. How might we close the gap Strategy Execution
- 6. …by creating hypotheses! and become experts in turning assumptions about the future into something we can act on…
- 7. Happens simultaneously and on demand Hypothesis Hypothesis Hypothesis Hypothesis Hypothesis Strategy Execution
- 8. Act on what is Not just on what is
- 9. Deductive / Inductive / adductive
- 10. Deductive / Inductive / adductive
- 11. Deductive / Inductive / adductive
- 12. Deductive / Inductive / adductive
- 13. Deductive: From a general rule to a specific conclusion (is always true) Inductive: From a specific observation to a general conclusion (may be true) Abductive: From incomplete observations to best prediction (may be true)
- 14. Design Doing
- 15. “Design is something that you do at the end of an engineering proces to make things look good!”
- 17. McKinsey
- 18. 1 3 2 “Companies view design narrowly, focusing on aesthetics and form: the color, material, and finish of products.” ”Companies broaden their design emphasis to encompass end-to-end user experiences.” ”Companies realize that design infuses everything they do; it transforms the entire company.”
- 19. Everything around us are designed More or less Products Services Processes Organizations Strategies
- 20. “Everyone designs who devises courses of action aimed at changing existing situations into preferred ones”
- 23. Design is a Innovation is just a possible
- 25. ”All science, all business insight, everything of value in life, originates not with data, but with a brilliant hypothesis”
- 26. Nike story
- 30. Hypothesis card Topic We believe that… To verify that, we will… And measure… We are right if…
- 33. • Diagnosis • Guiding Policy • Coherent set of actions
- 34. Happens simultaneously and on demand Strategy Execution Hypothesis Hypothesis Hypothesis Hypothesis Hypothesis
- 35. Translate any strategy into a set of hypotheses that are actionable, driven by user needs and constantly measured through instant feedback.
- 38. Focus area
- 39. Focus area
- 40. Focus area
- 41. Focus area Hypothesis 1 Hypothesis 3 Hypothesis 2
- 42. Focus area Hypothesis 1 Hypothesis 3 Hypothesis 2 Remedy lane
- 43. Focus area Focus area Focus area Focus area Focus area Hypothesis 1 Hypothesis 3 Hypothesis 2 Hypothesis 1 Hypothesis 3 Hypothesis 2 Hypothesis 1 Hypothesis 3 Hypothesis 2 Hypothesis 1 Hypothesis 3 Hypothesis 2 Hypothesis 1 Hypothesis 3 Hypothesis 2 Focus area Hypothesis 1 Hypothesis 3 Hypothesis 2 Dynamic Roadmap
- 44. Strenghten Customer Centricity Advisory board Tool to customer feedback Checkin og retro med kunden Pitch board
- 46. Insights → Concept → LaunchHypothesis → MVP → Stage card
- 49. Output -> Outcome -> Impact
- 50. Outcome?
- 51. a change in behaviour that impacts business results
- 53. Customer perception Behavioural patterns Internal processes
- 54. Outcome template Topic Customer perception Behavioural patterns Internal processes Measure As is To be As is To be As is To be
- 55. Outcome template Topic Customer perception Behavioural patterns Internal processes Measure As is To be As is To be As is To be NPS: 10 NPS: > 40 Marathon time: 3 hours 12 minutes Marathon time: < 2 hours Production time: Two days Production time: < 8 hours Optimize athletes performance by making better soles and running shoes.
- 56. Employee centric
- 57. You will need to
- 58. #1 Strategizing and execution happens simultaneously.
- 62. #5 ”What is your strategy?” ”A dynamic set of hypotheses that are continously validated and changed through design doing.”
- 63. And measure… W e are right if… templates
- 64. Focus area Focus area Focus area Focus area Focus area Hypothesis 1 Hypothesis 3 Hypothesis 2 Hypothesis 1 Hypothesis 3 Hypothesis 2 Hypothesis 1 Hypothesis 3 Hypothesis 2 Hypothesis 1 Hypothesis 3 Hypothesis 2 Hypothesis 1 Hypothesis 3 Hypothesis 2 Focus area Hypothesis 1 Hypothesis 3 Hypothesis 2 Dynamic Roadmap
- 65. Hypothesis card Topic We believe that… To verify that, we will… And measure… We are right if…
- 66. Outcome template Topic Customer perception Behavioural patterns Internal processes Measure As is To be As is To be As is To be
- 67. Thank you