Our Online Morgenbooster 'Sustainable Business Models through Design Thinking'.
How do you stay relevant for customers in a new demanding reality? One way is through sustainable goals that will give your business a bigger purpose.
3. Get insights on how to integrate
sustainability in our business model
Get an introduction to how design
thinking can be a tool to unlock
sustainable innovation
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20. “Global in nature and universally
applicable, taking into account
different national realities, capacities
and levels of development”
The SDG-guide
34. Step 2:
Define priorities
Map the value chain to identify impact
areas
The SDG Compass
Raw
materials
Suppliers
Inbound
logistics
Operations
Distribu-
tion
Product
use
Product
end life
Increasing positive impact
Reducing negative impact
35. Step 2:
Define priorities
Map the value chain to identify impact areas
Select indicators and collect data
The SDG Compass
Inputs
What resources go
in that could positiv
e affect the SDG?
Activities
What activities are
undertaken?
Outputs
What is generated
through those
activities?
Outcomes
What changes in
the target populati
on occurred?
Impacts
What are the
changes as results
of those outputs?
36. Step 2:
Define priorities
Map the value chain to identify impact
areas
Select indicators and collect data
Define priorities
The SDG Compass
Equality
Bio-diversity
Energy & Climate
Water
Packaging
Water
37. Step 3:
Set goals
Define scope of goals and select KPIs
The SDG Compass
Impact of
current business
goals
SDGs
Performance gap
SDGs
SDGs
SDGs
Global
and societal
needs
38. Step 3:
Set goals
Define scope of goals and select KPIs
Define baseline and select goal type
The SDG Compass
39. Step 3:
Set goals
Define scope of goals and select KPIs
Define baseline and select goal type
Set level of ambition
The SDG Compass
40. Step 3:
Set goals
Define scope of goals and select KPIs
Define baseline and select goal type
Set level of ambition
Announce commitment to SDGs
The SDG Compass
42. Step 4:
Integrate
Anchoring sustainability goals within
the business
Embed sustainability across all
functions
The SDG Compass
Individual tar
gets
R&D Engineer
Individual tar
gets
Component Purc
haser
Function Management Agenda
R&D: Identify materials
Function Management Agenda
R&D: Identify materials
Corporate Management Agenda
KPI: Contribute to SDG 12
50. Design Thinking
Point of departure
Desk research
Field research
Customer journey mapping
Value proposition canvas
Hypothesis creation
Ideation from hypothesis
Design sprint
Build prototype
User test
Feasibility track
Final concept
Think Create Build
51. Design Thinking
Point of departure
Desk research
Field research
Customer journey mapping
Value proposition canvas
Hypotese creation
Ideation from hypothesis
Design sprint
Build prototype
User test
Feasibility track
Final concept
Build
Implement
Test
Launch
Measure
Optimize
Think Create Build
59. Gather a group of engaged ambassadors
Listen to employees, (future) customers, suppliers - an user-centric outset
Select 2-3 SDGs across the value chain
Build on existing values and know-how
Take an out-side in perspective: THINK BIG and not just in current best-practices
Conduct hypothesis-driven experiments…and remember its an iterative process!
6 TIPS