Value proposition design
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Value Proposition Design Crash Course - Bliv introduceret til Alex Osterwalders Business Canvas Model og Value Proposition metoder + Eksempler fra Hilti, SDC og Gribskov. Morgenbooster #50 afholdt den 27 maj 2015 af Klaus Bundvig, 1508
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Value proposition design
- 2. MB NO. 50 MB: VALUE PROPOSITION DESIGN
- 3. MB: VALUE PROPOSITION DESIGN
- 4. MB: VALUE PROPOSITION DESIGN
- 5. MB: VALUE PROPOSITION DESIGN
- 6. MB: VALUE PROPOSITION DESIGN
- 7. VALUE PROPOSITION IS THE PRIMARY REASON WHY A PROSPECT SHOULD BUY FROM YOU MANGE DEFINITIONER, MEN KORT SAGT MB: VALUE PROPOSITION DESIGN http://www.marketingexperiments.com/blog/wp-content/uploads/MarketingExperiments-Value-Prop- Worksheet.pdf
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- 15. MB: VALUE PROPOSITION DESIGN
- 16. MB: VALUE PROPOSITION DESIGN
- 17. BLIND SPOTS MB: VALUE PROPOSITION DESIGN
- 18. THE PITCH MB: VALUE PROPOSITION DESIGN
- 19. MB: VALUE PROPOSITION DESIGN GEOFF MOORE’S VALUE PROP. STATEMENT FRA ‘CROSSING THE CHASM’
- 20. MB: VALUE PROPOSITION DESIGN HTTP://TORGRONSUND.COM/2011/11/29/7-PROVEN-TEMPLATES-FOR-CREATING- VALUE-PROPOSITIONS-THAT-WORK/
- 21. MB: VALUE PROPOSITION DESIGN HTTP://TORGRONSUND.COM/2011/11/29/7-PROVEN-TEMPLATES-FOR-CREATING- VALUE-PROPOSITIONS-THAT-WORK/
- 22. MB: VALUE PROPOSITION DESIGN HTTP://TORGRONSUND.COM/2011/11/29/7-PROVEN-TEMPLATES-FOR-CREATING- VALUE-PROPOSITIONS-THAT-WORK/
- 23. JOBS TO BE DONE MB: VALUE PROPOSITION DESIGN
- 24. THEODORE LEVITT SIGER MB: VALUE PROPOSITION DESIGN
- 25. “PEOPLE DON’T WANT TO BUY A QUARTER INCH DRILL – THEY WANT A QUARTER INCH HOLE” MB: VALUE PROPOSITION DESIGN
- 26. VÆRDIFORØGELSEN KAN VÆRE FORSKELLIG MB: VALUE PROPOSITION DESIGN
- 27. FUNKTIONEL VÆRDISKABELSE MB: VALUE PROPOSITION DESIGN
- 28. EMOTIONEL VÆRDISKABELSE MB: VALUE PROPOSITION DESIGN
- 29. SOCIAL VÆRDISKABELSE MB: VALUE PROPOSITION DESIGN
- 30. HVORDAN FINDER MAN PROBLEMERNE OG PRODUKTER, DER LØSER DEM? MB: VALUE PROPOSITION DESIGN
- 31. STRATEGI BASICS MB: VALUE PROPOSITION DESIGN
- 32. MB: VALUE PROPOSITION DESIGN
- 33. BUSINESS MODEL CANVAS (SLÅFEJL FRA VIDEOOPLÆGGET ER RETTET) MB: VALUE PROPOSITION DESIGN $ KEY PARTNERS KEY ACTIVITIES PRODUCTS KEY RESEOURCES CHANNELS CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS REVENUE STREAMS COST STRUCTURE
- 34. NESPRESSO MB: VALUE PROPOSITION DESIGN
- 35. BUSINESS MODEL CANVAS MB: VALUE PROPOSITION DESIGN $
- 36. BUSINESS MODEL CANVAS MB: VALUE PROPOSITION DESIGN $
- 37. MB: VALUE PROPOSITION DESIGN
- 38. VALUE PROPOSITION DESIGN MB: VALUE PROPOSITION DESIGN
- 39. CUSTOMER SEGMENTS MB: VALUE PROPOSITION DESIGN $
- 40. MB: VALUE PROPOSITION DESIGN CUSTOMER JOBS PAINS GAINS
- 41. MB: VALUE PROPOSITION DESIGN CUSTOMER JOBS PAINS GAINS Customer Jobs: Her beskriver du behov, deres problemer og hvilke opgaver de prøver at gennemføre
- 42. MB: VALUE PROPOSITION DESIGN CUSTOMER JOBS PAINS GAINS Customer Pains: Her beskriver du negative følelser og uønskede risici, omkostninger og situationer som en kunde risikerer før under og efter at ‘jobbet er gjort’
- 43. MB: VALUE PROPOSITION DESIGN CUSTOMER JOBS PAINS GAINS Customer Gains: Her beskriver du de fordele en kunde opnår ved at benytte produktet – emtionelt, funktionelt, socialt, etc…
- 44. PRODUCTS MB: VALUE PROPOSITION DESIGN $
- 45. MB: VALUE PROPOSITION DESIGN PRODUCTS & SERVICES GAIN CREATORS PAIN RELIEVERS
- 46. MB: VALUE PROPOSITION DESIGN PRODUCTS & SERVICES GAIN CREATORS PAIN RELIEVERS Product & Services: Her lister du dine produkter og services, som du tilbyder kunden
- 47. MB: VALUE PROPOSITION DESIGN PRODUCTS & SERVICES GAIN CREATORS PAIN RELIEVERS Pain Relievers: Her beskriver du, hvad produktet kan
- 48. MB: VALUE PROPOSITION DESIGN PRODUCTS & SERVICES GAIN CREATORS PAIN RELIEVERS Gain Creators: I denne boks beskriver du, hvordan dine produkter giver værdi til dine kunder
- 49. DET SAMLER MAN SÅ MB: VALUE PROPOSITION DESIGN CUSTOMER JOBS PAINS GAINS PRODUCTS & SERVICES GAIN CREATORS PAIN RELIEVERS
- 50. OG TESTER FOR ‘FIT’ MB: VALUE PROPOSITION DESIGN FIT
- 51. MB: VALUE PROPOSITION DESIGN
- 52. HILTI’S FORRETNINGSMODEL MB: VALUE PROPOSITION DESIGN $ VÆRKTØJ ENTRE- PENØRER
- 53. MB: VALUE PROPOSITION DESIGN CUSTOMER JOBS PAINS GAINS PRODUCTS & SERVICES GAIN CREATORS PAIN RELIEVERS
- 54. BEHOV MB: VALUE PROPOSITION DESIGN CUSTOMER JOBS PAINS GAINS PRODUCTS & SERVICES GAIN CREATORS PAIN RELIEVERS BYGGE HUSE USTABILE ORDRE- BØGER OMKOST- NING = OMSÆTNING FLEKSIBELT BEHOV
- 55. MB: VALUE PROPOSITION DESIGN https://www.hilti.dk/Services/Hilti-Services/fleet-management
- 56. MB: VALUE PROPOSITION DESIGN
- 57. VALUE PROPOSITION MB: VALUE PROPOSITION DESIGN CUSTOMER JOBS PAINS GAINS PRODUCTS & SERVICES GAIN CREATORS PAIN RELIEVERS BYGGE HUSE USTABILE ORDRE- BØGER OMKOST- NING = OMSÆTNING FLEET MANAGE- MENT OPDATERET UDSTYR JIT VARME HÆNDER FLEKSIBELT BEHOV
- 58. MB: VALUE PROPOSITION DESIGN
- 59. UDFORDRING: NETBANKEN ER BLEVET DEN VIGTIGSTE PARAMETER, NÅR NORDISKE KUNDER SKAL VÆLGE BANK MB: VALUE PROPOSITION DESIGN
- 60. KUNDERNE INTERESSERER SIG IKKE FOR DERES BANK, MEN FOR DERES PENGE MB: VALUE PROPOSITION DESIGN
- 61. STILLER VI DE RIGTIGE SPØRGSMÅL? MB: VALUE PROPOSITION DESIGN HVORDAN GØR VI DET LETTERE FOR KUNDER AT BRUGE VORES eBANK? HVORDAN GØR VI VORES eBANK PÆNERE?
- 62. KUNDERNE ØNSKER AT SE, HVOR MEGET DE HAR TIL RÅDIGHED TIL FORBRUG PR. MÅNED. MB: VALUE PROPOSITION DESIGN
- 63. SALDO MB: VALUE PROPOSITION DESIGN CUSTOMER JOBS PAINS GAINS
- 64. SALDO MB: VALUE PROPOSITION DESIGN CUSTOMER JOBS PAINS GAINS HVOR MEGET KAN JEG BRUGE? HVORNÅR HAR JEG PENGENE
- 65. SALDO MB: VALUE PROPOSITION DESIGN CUSTOMER JOBS PAINS GAINS KONTO- OVERSIGT ER MISVISENDE HVOR MEGET KAN JEG BRUGE? HVORNÅR HAR JEG PENGENE
- 66. SALDO MB: VALUE PROPOSITION DESIGN CUSTOMER JOBS PAINS GAINS KONTO- OVERSIGT ER MISVISENDE REELT OVERBLIK HVOR MEGET KAN JEG BRUGE? HVORNÅR HAR JEG PENGENE
- 67. RESULTATET MB: VALUE PROPOSITION DESIGN
- 68. 19-24 år 25-34 år 35-44 år 45-55 år 60+ år ANONYM MEN ER DET ET BEHOV HOS KUNDERNE? MB: VALUE PROPOSITION DESIGN
- 69. VI VED DET, FOR VI TESTEDE BLA. MED ET ONLINE TESTPANEL MB: VALUE PROPOSITION DESIGN
- 70. 1 TIMES KØRSEL FRA KØBENHAVN LIGGER DER EN KOMMUNE MB: VALUE PROPOSITION DESIGN
- 71. FLYT TIL GRIBSKOV MB: VALUE PROPOSITION DESIGN
- 72. FLYT TIL GRIBSKOV MB: VALUE PROPOSITION DESIGN
- 73. MB: VALUE PROPOSITION DESIGN
- 74. MB: VALUE PROPOSITION DESIGN
- 75. MB: VALUE PROPOSITION DESIGN CUSTOMER JOBS PAINS GAINS PRODUCTS & SERVICES GAIN CREATORS PAIN RELIEVERS
- 76. MB: VALUE PROPOSITION DESIGN CUSTOMER JOBS PAINS GAINS PRODUCTS & SERVICES GAIN CREATORS PAIN RELIEVERS HVILKE KONSEKVENSER HAR DET? TYDELIGT 360 SCENARIE DET ER SVÆRT AT OVERSKUE HVAD JEG FÅR
- 77. MB: VALUE PROPOSITION DESIGN CUSTOMER JOBS PAINS GAINS PRODUCTS & SERVICES GAIN CREATORS PAIN RELIEVERS HVILKE KONSEKVENSER HAR DET? DET ER SVÆRT AT OVERSKUE HVAD JEG FÅR TYDELIGT 360 SCENARIE SKOLEVALG M2-PRISER LIGGETID FRITIDSLIV GENSALGS- PROCENT KØRETID KAMPAGNESITE IRL CASES ET REALISTISK SCENARIE KONTAKT PERSON DRØMMEN OM ET ANDET LIV
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- 81. MB: VALUE PROPOSITION DESIGN
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- 83. MB: VALUE PROPOSITION DESIGN
- 84. MB: VALUE PROPOSITION DESIGN
- 85. THE PITCH VOL 2 MB: VALUE PROPOSITION DESIGN
- 86. MB: VALUE PROPOSITION DESIGN
- 87. MB: VALUE PROPOSITION DESIGN
- 88. FOMO (FEAR OF MISSING OUT) CS: HEY LOOK, CAN I GET TWO MINUTES FROM YOU? MB: VALUE PROPOSITION DESIGN
- 89. FOMO (FEAR OF MISSING OUT) CS: HEY LOOK, CAN I GET TWO MINUTES FROM YOU? SO HERE'S THE THING. YOU PROBABLY KNOW ME: PRODUCER OF THIS AMERICAN LIFE, BEEN DOING IT FOR 15 YEARS, THE MOST SUCCESSFUL RADIO SHOW, TOP OF THE PODCASTS IN ITUNES, ET CETERA. MB: VALUE PROPOSITION DESIGN
- 90. HERE'S THE THING. I REALIZE THERE'S A HUNGER FOR THIS KIND OF CONTENT. THERE'S NONE OF THIS SHIT. THERE'S JUST A BUNCH OF JERKOFF PODCASTS. NOTHING'S OUT THERE. ADVERTISERS ARE DYING FOR IT; USERS ARE DYING FOR IT. AND IF YOU LOOK AT THE MACRO ENVIRONMENT, WE'RE SEEING MORE AND MORE PODCAST INTEGRATIONS INTO CARS. PEOPLE WANT THIS CONTENT. IT'S A WHOLE NEW BUTTON IN THE LATEST VERSION OF IOS. MB: VALUE PROPOSITION DESIGN
- 91. SO HERE'S THE THING. NOBODY ELSE CAN MAKE THIS SHIT. I KNOW HOW TO MAKE IT BETTER THAN ANYBODY ELSE IN THE WORLD, AND SO I'VE ALREADY IDENTIFIED A FEW KEY AREAS WHERE I KNOW THERE'S HUNGER FOR THE PODCASTS, WE GOT THE SUBJECT MATTER, WE'RE GONNA LAUNCH THIS SHIT. I KNOW THERE'S ADVERTISERS WHO WANT TO GET INVOLVED WITH IT. MB: VALUE PROPOSITION DESIGN
- 92. BUT HERE'S THE UNFAIR ADVANTAGE I HAVE. BECAUSE OF WHAT I'VE DONE IN MY PAST CAREERS WITH THIS AMERICAN LIFE AND PLANET MONEY, PEOPLE ARE WILLING TO ACTUALLY STRAIGHT UP PAY FOR THIS STUFF. I'M NOT JUST TALKING ABOUT TRADITIONAL SUBSCRIPTIONS. I'M TALKING WE DID THIS T-SHIRT EXPERIMENT AT PLANET MONEY WHERE WE GOT $600,000 COMING WHERE PEOPLE ACTUALLY GAVE US MONEY TO BUY A T-SHIRT WITH OUR LOGO ON IT AS PART OF THE CONTENT, IT WAS INTEGRATED DIRECTLY. AND I KNOW WE CAN REPLICATE THAT ACROSS THESE OTHER PLATFORMS. MB: VALUE PROPOSITION DESIGN
- 93. SO HERE'S WHAT WE'RE DOING. WE'RE PUTTING TOGETHER A MILLION AND A HALF DOLLARS THAT'S GONNA BUY US THREE, FOUR GUYS WHO ARE GONNA LAUNCH THESE THREE PODCASTS IN THE NEXT 12 MONTHS. WE THINK VERY EASILY WE COULD GET TO 3-, 400,000 NET SUBSCRIBERS ACROSS THE WHOLE THING. MB: VALUE PROPOSITION DESIGN
- 94. WITH CPMS [COST OF AD PER 1,000 AUDIENCE MEMBERS] WHERE THEY ARE IN THIS MARKET RIGHT NOW, I KNOW ON ADVERTISING ALONE WE COULD GET TO BREAK EVEN BUT AS WE DO MORE OF THIS INTEGRATION WE GET PEOPLE TEXTING IN TO DONATE TO THIS STUFF, BUYING SOME OF THIS PRODUCT, DOING SOME OF THESE INTEGRATED EPISODES — I KNOW THAT WE'RE GOING TO HAVE ON OUR HANDS HERE SOMETHING THAT WILL ULTIMATELY SCALE TO 12, 15 PODCASTS. MB: VALUE PROPOSITION DESIGN
- 95. THE AUDIENCE IS THERE. THEY WANT IT. NOBODY ELSE CAN DO IT LIKE WE CAN. ARE YOU IN? MB: VALUE PROPOSITION DESIGN
- 96. TAK FOR IDAG… MB: VALUE PROPOSITION DESIGN
- 97. 1508.DK/VIDEN ….TJEK MERE UD PÅ NÆSTE BOOSTERS ER 10. JUNI 2015 DESIGNING BUSINESS AND DISRUPTIVE SERVICES KLAUS BUNDVIG 1508 A/S WILDERS PLADS 13A 1403 KØBENHAVN K INFO@1508.DK +45 7025 1508 FACEBOOK.COM/1508DK LINKEDIN.COM/COMPANY/1508-AS