The document discusses what is next in corporate innovation. It suggests that to drive core innovation, companies need to make corporate design thinking more data-driven. For adjacent innovation, companies need to ensure initiatives are aligned with user and market needs as well as corporate strategy. To enable radical innovation, companies need to invest in new ventures through corporate venture arms and help startups scale. The document provides examples and resources for implementing these approaches.

1. What is next in
corporate
innovation?
1508™ 1508.dk/morgenbooster
Morgenbooster: Oliver Vassard
Business Development Director

3. Oliver Vassard 👋
Business Development
Director

4. A brief story on
corporate innovation.
🧑🎓

5. It all begins with a
strategy…
🔎

8. Raise your ✋ if…
You work at an
organization that has
innovation as a strategic
theme.

9. Innovation 💡
New product
New market

11. Cool place!
But what now?
🤷

12. Let’s go agile!
🧑💻

14.
Let’s see what startups are doing.
They are good at making new stuff.
🙋

16. Anyone who knows where to
begin if we have a blank canvas?
🗣

17. Design Thinking is
a process for
creative problem
solving
David Kelly
Founder
IDEO

18. Problem
Space
Solution
Space

21. Innovation is

22.
is an approach,
method and
mindset.

23. Raise your ✋ if…
You work at an
organization that used to
have an innovation lab
that no longer exists.

24. Raise your ✋ if…
You work at an
organization that has
hired UX designers.

25. What is next in
corporate innovation?
🤔

26. Innovation💡
Core is as cool
as radical

27. Who takes care of what?
👐

28. Core
Everyones job

29. Adjacent
Owned by digital

30. Radical
New product
New market
Corporate
venture building

31. What is next in
corporate innovation?
1. Core innovation
How to make corporate
design thinking
data-driven?
2. Adjacent innovation
How to make outcome based
portfolio alignment?
3. Radical innovation
How to make innovation happen
through corporate ventures?
Three trending
topics of interest

32. What is next in
corporate innovation?
1. How to make corporate
design thinking
data-driven?
2. How to make outcome
based portfolio alignment?
3. How to make innovation
happen through
corporate ventures?

35. To make core
innovation happen
We need to become
experts in measuring
how our products and
services perform.

36. Deploying data receptors
And structure insights to
inform prioritization of
new features

42. A real life example
👾

43. https://preely.com/meetups/data-driven-design-in-practice/

45. Raise your ✋ if…
You have implemented
some of these data
receptors into your
products.

46. What is next in
corporate innovation?
1. How to make corporate
design thinking data-
driven?
2. How to make outcome
based portfolio alignment?
3. How to make innovation
happen through
corporate ventures?

49. Go Live 🚀 = Success 🎉
Output metrics

51. Outcome metrics
🍒 Enhanced user experience
👣 Change in behaviour
🎯 Business impact

52. To make adjacent
innovation happen
We need to act on what is
needed - not just what is
planned

54. App thingy
that by introducing a
self-service webapp, we can
help the users monitor their
spending realtime.
Design a prototype in Figma and
test it with 5 people.
users self-serving instead of
calling us at least once a week.
Build a password protected
subsite where users can monitor
their spending and send it to
100 customers. Measure
whether they stop calling and
begin to self-serve.
reducing calls and
cut costs by 12%.
Build a MVP logged in area and
measure # of calls to the service
center.

55. How might we make sure that our adjacent
innovation initiatives are driven by user
and market needs while being aligned with
the corporate strategy? 🤯

57. Introducing Dynamic Roadmap
🕺

58. Dynamic
Roadmap:
Combining
Strategy
and Design
Thinking

59. Dynamic Roadmap
Aligning strategy
and user needs

60. Dynamic Roadmap
Web app

61. What is next in
corporate innovation?
1. How to make corporate
design thinking data-
driven?
2. How to make outcome
based portfolio alignment?
3. How to make innovation
happen through
corporate ventures?

63. Byld Ventures
“60% of CEOs expect a tech-based,
non-traditional competitor to enter their
industry at any moment.”

64. To make radical
innovation happen
Corporates need to learn to
invest in new ventures and
help them scale

65. McKinsey Leap

66. McKinsey Leap

67. Raise your ✋ if…
You work at an
organization that has a
corporate venture arm
investing in and scaling
early stage startups.

68. 1508 ventures
🤘

70. Corporate ventures
Early stage startups
1508 employees and products

71. www.dynamicroadmap.com

73. Pharma case in R&D

74. What is next in
corporate innovation?
🤔

75. To make core
innovation happen
We need to become experts in
measuring how our products
and services perform.

76. https://preely.com/meetups/data-driven-design-in-practice/
https://preely.com/meetups/data-driven-design-in-practice/

77. To make adjacent
innovation happen
We need to act on what is
needed - not just what is
planned

78. App thingy
that by introducing a
self-service webapp, we can
help the users monitor their
spending realtime.
Design a prototype in Figma and
test it with 5 people.
users self-serving instead of
calling us at least once a week.
Build a password protected
subsite where user can monitor
their spending and send it to
100 customers. Measure
whether they stop calling and
begin to self-serve.
reducing calls and
cut costs by 12%.
Build a MVP logged in area and
measure # of calls to the service
center.

79. www.dynamicroadmap.com
Request a demo

80. To make radical
innovation happen
Corporates need to learn to
invest in new ventures and
help them scale

81. 1508 ventures
If you work in a corporate and have a venture
idea, please do not hesitate
to reach out. Let’s split the risk.
We are ready to invest both cash and sweat for
equity to make it happen. 🦄

82. Q&A
🙋