Living Styles Monitor 2016

•

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Sanoma Belgium

Design

Attach great
importance to the
design and
decoration of
their house.
76% 68%
Have recently, or
will soon change
or renew the
design of one of
their rooms

Prefered main interior styles
20%
21%
32%
38%
60%
Classic
Eclectic
Rural
Contemporary modern
Contemporary classic

Top 5 most popular interior substyles
LONG ISLAND
WARM & COSY
DUTCH CHIC
DECO STYLE
SOBER RURAL

Eclecticism is on the rise
64% say they like more
than 3 substyles
Growing amount of different
home&deco magazines being
bought
0
1
2
3
4
5
6
2012 2016
Belgium
The Netherlands

We offer the highest reach
in Home & Deco

Interested in the full story?
Contact us:
Annelies Vancoillie
+32 15 67 85 67
annelies.vancoillie@sanoma.com
Philippe Coppens
+32 15 67 85 01
philippe.coppens@sanoma.com

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Living Styles Monitor 2016

1. Living Styles Monitor 2016

2. Interior design and decoration stays an important factor in 2016

3. Attach great importance to the design and decoration of their house. 76% 68% Have recently, or will soon change or renew the design of one of their rooms

4. Prefered main interior styles 20% 21% 32% 38% 60% Classic Eclectic Rural Contemporary modern Contemporary classic

5. Top 5 most popular interior substyles LONG ISLAND WARM & COSY DUTCH CHIC DECO STYLE SOBER RURAL

6. Eclecticism is on the rise 64% say they like more than 3 substyles Growing amount of different home&deco magazines being bought 0 1 2 3 4 5 6 2012 2016 Belgium The Netherlands

7. We offer the highest reach in Home & Deco

8. Interested in the full story? Contact us: Annelies Vancoillie +32 15 67 85 67 annelies.vancoillie@sanoma.com Philippe Coppens +32 15 67 85 01 philippe.coppens@sanoma.com

Living Styles Monitor 2016

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