Over the past 30 years, CRM has transitioned from a database management system into marketing automation, and recently started including social listening components. For more infographics, visit 1to1media.com.

1. CRM:
You’ve Come a
Long Way
Baby
In 2015, the
percentage of companies with cloud
CRM delpoyment will rise adove
50%
CRM has come far since ACT! introduced the
world to a contact management software in 1986.
Over the past 30 years, CRM has transitioned
from a database management system into
marketing automation, and recently started
including social listening components.
Today it’s moved into the cloud where it continues
to integrate more features like customer service
and social CRM.
Analysts predict
CRM will play a key role
in further managing
organizations’ customer
relationships in an
effort to build
By the end of 2015
the percentage of
companies using
cloud-based customer
relationship management
software will increase
Source: Gartner
Source: Gartner
50%
AUGUST 2015: CRM REVOLUTION
ByMilaD'AntonioandItzuriBurgos
Here’s a look
ahead at how
CRM will further
cement itself
as a subset of the
customer
engagement market.
$36 billionby end of 2017.
14.8% reaching above
The global
social CRM software
market will grow at a
CAGR of 38.1 %over the period
2014-2019.Source: TechNavio
Of organizations are either
currently using
SaaS
solutionsfor horizontal
business processes
like CRM or are interested
in doing so.
The CRM software
market will grow at
compound annual
growth rate of
Nearl
y
70%
Source: Forrester