To read the complete 1to1 Media article, “The 4 Stages of Creating a Collaborative Customer Journey,” visit: http://go.1to1media.com/l/36442/2015-12-02/3dwvr4 These four action items will kick-start your sales and marketing integration and help pave the path to delivering seamless customer experiences.

1. The 4
Stages of
Connecting
Sales to
Marketing
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>> Click here to read the complete 1to1 Media article, “The 4 Stages of Creating a Collaborative Customer Journey”
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1. Build a Foundation for Innovation
Making cultural changes at an
organization are often more
difficult to manage than
implementing a new piece of
software. Every approach
requires a top-down strategy.
ACTION: Get executives on board
and implement processes to help the
sales and marketing teams actually
work more closely together.

3. 2015 1to1 Media. All rights reserved. 1to1 Media is a registered trademark of Peppers & Rogers Group.
>> Click here to read the complete 1to1 Media article, “The 4 Stages of Creating a Collaborative Customer Journey”
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2. Create a Culture of Trust
After they understand the
importance of working
together, sales and
marketing teams need an
action strategy.
ACTION: Enact business
development leaders from the
sales side to collaborate with the
marketing department on
developing leads to create a
leads pipeline for the sales team.

4. 2015 1to1 Media. All rights reserved. 1to1 Media is a registered trademark of Peppers & Rogers Group.
>> Click here to read the complete 1to1 Media article, “The 4 Stages of Creating a Collaborative Customer Journey”
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3. Track with Data Insights
Performance tracking
and other data analytics
are an effective way to
make sure everyone is
meeting their goals.
ACTION: The teams should
agree that marketing will
deliver a certain number of
leads that meet a certain
quality within set deadlines,
and that sales will pursue a
certain number of those leads.

5. 2015 1to1 Media. All rights reserved. 1to1 Media is a registered trademark of Peppers & Rogers Group.
>> Click here to read the complete 1to1 Media article, “The 4 Stages of Creating a Collaborative Customer Journey”
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4. Don’t Forget About Customer Service
Connecting sales and
marketing teams internally
represents only part of
providing a seamless customer
experience. Customer service
is another critical component of
the customer journey.
ACTION: Automate customer feedback
surveys from customer service to alert
marketers and salespeople on the
areas they should focus on. Insights
from surveys become an actionable list
to improve what the collaborative team
delivers to the market.

6. To read the complete 1to1 Media article, “5 Do’s and Don’ts for Effective Native Advertising,” click here: http://www.1to1media.com/view.aspx?docid=35367
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To read the complete 1to1 Media article,
“The 4 Stages of Creating a
Collaborative Customer Journey”
click here:
http://www.1to1media.com/
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