Social Media for WSET Engineering Open Day for Girls
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An introduction to Social Media, and the use of cool collaborative tools by IBM. Speakers: - Alexandra 'Xis' Fawkes - Alexis Biller @Lxs Audience: 80+ female students from 8 London schools. Year 10-11, aged 14-15. Event organised by WSET Student Society of Imperial College, see www.bit.ly/ImperialWSET Link to this presentation using: www.bit.ly/SocialMediaWSET
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Social Media for WSET Engineering Open Day for Girls
- 1. Open Day for Girls Imperial College Alexandra Fawkes Alexis Biller
- 3. Russia/CIS IBM Major and Growth Markets GCG Growth Markets: Asia-Pacific, Latin America, CEEMEA (Central and Eastern Europe, Russia, Middle East and North Africa, Sub-Saharan Africa) Japan IOT Canada IMT South-West IOT North America IOT North-East IOT US IMTs Major Markets: North America, Europe, Japan
- 4. What are they all doing? Photo: http://www.flickr.com/photos/shawdm/820926627 (Creative Commons NC Attrib)
- 5. Social media – Why?
- 7. social business highest traffic* Little less Traffic* * Source: Alexa Traffic Rankings 2010 (examples from top 200) Global Social Media landscape 2010
- 8. 378,000+ 39,000+ users, 500+ IBM groups (65% outside the US) 80+ accounts using “IBM” in the name (25% from outside the US) 200+ IBM channels 75,000+ 100,000 IBMers collaborating with 200,000 non-IBMers 166 communities, 200+ blogs, 5000+ profiles IBM participation in Social Media landscape
- 9. Social Media tools – inside IBM
- 10. Social Media tools – inside IBM
- 11. Manager in the Metaverse: speed-mentoring pilot, 2Q08 Do not do this. The participants found the session useful and 100% would recommend the program to others.
- 12. ... Brainstorming in a virtual world...
- 14. Knowledge workers typically don’t ask themselves: Am I…. learning right now? working on a project? looking for a colleague? working across boundaries? sharing knowledge? doing a business process? reading content? searching for information? collaborating? retrieving a document? using data?
- 15. Smarterplanet – the world is changing… Alexandra Fawkes IBM Leadership Consultant @ xisf Alexis Biller Technology Advocate @ Lxs We are IBMers Let’s build a Smarter Planet
Editor's Notes
- Start with YouTube video “Social Media Revolution” http://www.youtube.com/watch?v=sIFYPQjYhv8 Interaction: Ask students which tools they have already heard about, and which have they started to use. 1, 000, 000, 000 = Number of people who use the internet on a monthly basis. This number might grow to 2 billion by 2011 If the Web were a country, it would be the 3rd largest nation in the world. There are hundreds of millions of people who have never lived in a world without the Internet. … and yet we are social by nature, and will form groups, communities, and seek to find others who are like-minded. This has an impact on how we use the Internet. - - - - Guidance to students by Sacha Chua, IBM http://sachachua.com/wp/2009/05/the-readwrite-internet-advice-to-students/
- More stuff = what ever the audience wish to discuss {actually an omission by Alexis, but it worked very well like this}
- IBM divides the world in 2 halves, the major market and growth market. I am responsible for the major markets, with approx. 250.000 people and 21.000 managers and leaders. My team has approx. 150 people to develop leaders and I can benefit from the knowledge of 420.000 people in IBM.
- {Continue interactive discussion with students with regards to use of collaborative tools, why individuals participate and the benefits that can be achieved}
- There are same well know names that include YouTube, Facebook, flickr, twitter What do these have in common? They allow people to collaborate, to meet on-line, to form communities… There are many many more… What these social tools do is offer digital networks, tools that allow people to communicate, interact, and share content with each other They bring events alive and provide a live feedback loop – and yet the people do not have to be awake at the same time! You do not have to be physically in same place as others… or same time-zone… Find (and attract) wider group who share a common interest Start conversations that might change the world, or at least a little part of it Stimulate conversations, think in wider context, innovate across borders
- Briefly present twitter, flickr, facebook. YouTube was covered by showing initial video. What makes these work is the marriage of Content, Context and Community - A photo by itself might be interesting, but by adding a little more information, such as a description, tagging image with key terms, others will be able to discover it. - By allowing these people to tag it, the content becomes more organized. - Easy access, extra tools, fast websites, search… have made this much more of a pleasure to view and to participate. Integration across the social tools is also feasible: capture an image on the move, post a brief comment via twitter and upload the image… This might then be syndicated (shared) across other websites. Location information, together with model of camera, might also be included. This allows your followers to see where you are on google maps… The contextual information surrounding the photo and your location then becomes a story, others might learn more about your interests, or might suggest other places that are similar – or even a restaurant nearby!
- Notice how those with user publications are in top left, high traffic and very social In the top 200 there are online trading areas such as ebay, amazon, craigslist – a paypal for paying for online purchases Few business only websites in top 200, perhaps they are making more use of the “social websites” ? { Future work: extend to track where the 2008 websites are now ranked… and match on scale of traffic } Extracted from Alexa Top 200 on 23 February 2010: google.com facebook youtube wikipedia blogger baidu myspace wordpress amazon.com ebay linkedIn flickr craigslist imdb.com bbc.co.uk apple.com orkut hi5 mozilla.com digg weather paypal godaddy.com ning netflix.com twitpic.com
- IBMers and Social Media outside the IBM firewall (total users, including alumni) A lots of participation across many public platforms
- SocialBlue (aka BeeHive) Create a profile to describe who you are both personally and professionally. Use to publicise an event, request help, suggest ideas, volunteer support BlueTwit - Like twitter … Lotus Connections – Communities An example for alumni of Imperial College {next slide offers a larger image of Alexandra’s profile on Lotus Connections, with her Communities on display}
- {intentionally similar to previous so that both can be printed, second foil offers larger Lotus Connections profile for Alexandra} Lotus Connections – Communities Mix of blogging, facebook, file sharing… also web-site sharing ! Articles by an individual or group Create talking points, make comments, talk about events If you were to remove the Social Media tools from IBM, then employees would likely be in uproar. Social media is now entrenched in our working lives. Therefore social media has become a business requirement within IBM. - Although face-to-face meetings remain important too!
- In Second Quarter of 2008, Corporate Communications and Leadership Development Programs partnered to pilot Speed-mentoring for Managers in the Metaverse. How many of you have an avatar in any virtual world today? How many of you have ever done any mentoring, or being mentored, in a virtual world? [One person had gone into the Metaverse with his work-group for a casual exploration, but none had done or been mentored.] Well, for this event, seven mentors and nine mentees met for three rounds, 10 minutes each, of text-chat-based, individual and group speed-mentoring on the management dilemmas of the mentees' choice. Mentors and mentees participated from a variety of U.S. sites, and one of the mentors was a Brazil-based executive. Mentors were hand-picked, ensuring half of them were executives and half were experienced managers. To our knowledge, the event was the first of its kind at IBM in a Virtual World. Feedback from participants suggest this is a meaningful way to provide more interactive virtual mentoring for those situations when face-to-face meetings are too costly and time-consuming. When asked what participants found most useful about this setting, the strongest theme that emerged was the increased focus people experienced, particularly compared to mentoring via phone or Sametime. Participants also reported the Metaverse mentoring was a more "personal" environment than phone calls or Sametime chat. One mentee explained, "You can personalize your Avatar and virtually be face-to-face with your partner." …unless of course your back is turned to her…if you notice the mentor in the foreground, with the sign pointing at him, “Don’t do this.” Having missed the training session, the mentor did not know how to move around in the virtual world.
- { During the Wimbledon Tennis Championship, suggest taking a look at Wimbledon in Second Life }
- Contributions will form your online profile, your persona… your digital CV See http://sachachua.com/wp/2009/05/the-readwrite-internet-advice-to-students/
- The world is increasingly inter-connected, and inter-dependent. The social media tools make it is easier to interact. Individuals can share their ideas and influence change. The benefits: Grow your personal productivity, grow your personal brand Increase team collaboration Develop teams across the world, create new communities With thanks to: Delphine Remy-Boutang WW Social Media Marketing Manager, IBM Software Group @delphrb Sacha Chua Enterprise 2.0 Evangelist @sachac