Plain2013 Writing for Web and Mobiles N James G Redish
1. Wri%ng
for
the
web
and
mobiles:
Plain
language
in
a
mobile
world
!
Neil James!
Plain English Foundation!
Sydney, NSW, Australia!
Janice (Ginny) Redish!
Redish & Associates, Inc.!
Bethesda, MD, USA!
!
!
!
!
!
!
2. Topics forfor the session!
our session!
Topics
1. Setting the context!
2. Understanding mobile growth!
3. Critiquing an example!
4. Developing guidelines!
13. 3. The mobile context
N
• 80%+ use a
mobile while
watching the
television!
• 90% start task on one device and finish
on another (browse phone/ buy tablet)!
• 44% look at mobile first and last thing!
• 36% shoppers use mobiles to compare
prices while in a store!
Sources: Karen McGrane, Google, MS Tag, Qualcomm
14. 3. The mobile context
N
Sources: McGrane, Google, Yahoo, Comscore, MS Tag
44. Some basic guidelines
N
1. Build everything for user needs!
2. Consider the physical context!
3. Select the best channels!
4. Simplify the navigation!
5. Prioritise the content on every page!
6. Design for small screens!
7. Cut every word you can!
59. Thank you!
More
ques%ons?
Write
to
us:
neil.james@plainenglishfounda%on.com
ginny@redish.net
Neil James
www.plainenglishfoundation.com
www.facebook.com/
plainenglishfoundation
@drplainenglish
Allen and
Unwin, 2007
Scribe, 2011
Ginny Redish
www.redish.net
Ginny Redish
@GinnyRedish
Morgan Kaufmann /
Elsevier
2nd edition, 2012