More Related Content Similar to 2.0 Adoption in the Enterprise - The Before (20) More from The 2.0 Adoption Council (14) 2.0 Adoption in the Enterprise - The Before1. 2.0 Adoption in the Enterprise
The “Before”
Engage. Evangelize. Empower.
This webinar is sponsored by:
© Copyright 2010 2.0 Adoption Council. All rights reserved.
2. Housekeeping
• This webinar is being recorded
• For assistance during the call
• Press *0 to reach a ReadyTalk operator
• Your lines are muted
• Please ask questions via the chat window
• We will address questions at the end of the presentation
• After the webinar
• A copy of the presentation slides will be sent to you
© Copyright 2010 2.0 Adoption Council. All rights reserved. 2
3. Webinar Series
• NewsGator is sponsoring a 4-week webinar series exploring adoption
strategies and tactics from representative members.
• January 28th Webinar #1: Social Computing Adoption in the Enterprise
"the Before" - learn how to best develop the business case, gain buy-
in, select technology and establish the team
• February 4th Webinar #2: Social Computing Adoption in the Enterprise
"the After" – gather best practices on implementation, policy formation,
training, and community management
• February 11th Webinar #3: EMC Enterprise 2.0 Case Study
• February 18th Webinar #4: Raytheon Enterprise 2.0 Case Study
© Copyright 2010 2.0 Adoption Council. All rights reserved. 3
4. Agenda
Introduction
The Change Management Approach (MetLife, Swiss Re)
The “Groundswell approach” (Alcatel-Lucent)
Questions and Answers
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5. Introduction
• The 2.0 Adoption Council is a member-driven peer forum of
business and IT leaders from large organizations currently
engaged in various stages of 2.0 adoption.
• Presenting members for today’s webinar, “The Before” include:
– Bruce Galinsky, Director IT, MetLife
– Anu Elmer, Senior Communications Consultant, Swiss Re
– Greg Lowe, Social Media Architect/ Strategist, Alcatel-Lucent
© Copyright 2010 2.0 Adoption Council. All rights reserved. 5
6. The Change Management
Approach
• Assess organizational readiness
• Develop a strategy
• Sponsorship and team building
• Develop the change management
plan
• Lessons learned
© Copyright 2010 2.0 Adoption Council. All rights reserved. 6
7. Assess Organizational Readiness
• Select the assessment team
– Consultants, employees, or both?
• Identify assessment targets
• Develop assessment criteria
– Evaluate process and culture “culture eats process for lunch”
– Identify current “pain points”
– Technology
What’s in place now?
Potential for “platform zealots?”
– Other stakeholders
Legal, compliance
© Copyright 2010 2.0 Adoption Council. All rights reserved. 7
8. Develop a Strategy
• Tie it to the company’s business strategy: e.g., increase
collaboration, innovation; reduce costs through less duplication;
increase quality and speed of decision making; increase employee
engagement etc
• Start small: do not roll-out a fully-featured solution to everybody.
Start with a small subset of employees. Use them as the pilot test
case and your success case.
• Set targets and track metrics: these help show usage and adoption.
Use the metrics to justify continued funding and ROI.
• Create a business case that includes a well thought out budget
that makes sense for your company.
• Strong evangelists who know what they are talking about. Embrace
early adopters.
• Refer to case studies of successes at other companies
• Position it as “a business platform,” avoid the “S” word (Andrew
McAfee)
• Decommission outdated tools; develop business case for
integration: e.g., traditional KM solutions
© Copyright 2010 2.0 Adoption Council. All rights reserved. 8
9. Develop a Sound Business
Case & ROI
Focus on returns! Soft returns
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11. The Business Case
• Identify your use cases
• Specify your internal and external resource requirements
– Don’t underestimate – management needs to understand
• Specify all of your costs – resources, software, hardware,
support
• Be careful about specifying hard ROE/ROI
• Develop a metrics plan
– Adoption, Satisfaction, Quality, Efficiency
© Copyright 2010 2.0 Adoption Council. All rights reserved. 11
12. Sponsorship & Team Building
Sponsorship and Buy-in
• Get executive sponsors officially on board –both on business and IT
side
• Present a clear business case and position it as business tool
• Be prepared to answer questions about key risks
Project Team
• Cross-functional, relatively small core team
• Find advocates for the pilot phase, virtual support network
• Clear roadmap
Technical Proof of
Concept Continue Pilot
Pilot Phase
! Global Rollout
Global Adoption
! Global Rollout Preparation
!
Q1/2009 Q2/2009 Q3/2009 Q4/2009
© Copyright 2010 2.0 Adoption Council. All rights reserved. 12
13. Start Small – Sample Plan
Con:nue pla@orm as pilot
Global
Technical Proof of
Pilot Phase Access to Global Adop:on
Concept
Pla@orm
Prepara:on for Global Rollout
Business Case & Requirements Establish produc5on infrastructure Regular Metrics
Define Pilot Communi5es & User Finalize opera5ons concept Promote Business
Segment Use Cases
Finalize legal and compliance check
Recruit Advocates Communicate
Implement support structure
Success Stories
Define Pilot Phase Support
Plan communica5on
Addi5onal training
Establish Metrics & Results, Surveys
Prepare introduc5on / training material for community
Legal Check –Ini5al PlaHorm Policy managers
Plan decommissioning of outdated tools
Develop Rollout Concept Demonstrate mgmt
support
Integrate Applica5ons (e.g. Employee
Directory, Instant Messaging)
Service Provider Agreement with Vendor
Change Management & Internal
Communica5ons
Regular reports to Sponsors
Q1/2009 Q2/2009 Q3/2009 Q4/2009
© Copyright 2010 2.0 Adoption Council. All rights reserved. 13
14. Change Management Plan
• Developing a simple governance, process, guidelines
collaboratively with pilot participants
• Execute an effective communication plan by matching topics
with appropriate channels.
• Design an intuitive and closed feedback process
• Include quantitative and qualitative metrics in our success
measures
• Execute an incentive program to increase user adoption and
participation
• Refine performance management criteria with HR
• Define appropriate controls and guidelines for sharing within
Legal, Risk, and Audit
• Plan for integrating with other related systems to improve
workflow effectiveness
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16. Lessons Learned
• Evolution not Revolution REVIEW
• Don’t get backed into hard deadlines
• Target core business functions, that is where the biggest lever
is
• Craft a key message i.e – “Need to know” to “Need to share”
• Ensure visible executive support and endorsement
• Embrace ALL early adopters
© Copyright 2010 2.0 Adoption Council. All rights reserved. 16
17. Groundswell Approach
Alcatel-Lucent Fall 2008
70,000+ Employees
130 Countries/500+ Locations
Teams spread globally
Plethora of Collaboration tools
No budget for Enterprise 2.0 programs
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18. Phase 1 – Getting Started
• Shoot the gaps
• Open it to everyone who
is interested
• Be open with the risks
• Be informative and lead
• Do it EVERY day
• Make it about your
users
• "What do we use this
thing for?"
© Copyright 2010 2.0 Adoption Council. All rights reserved. 18
19. Phase 2 – Mainstream Adoption
Next Steps
• Keep the conversations
going
• Be Provocative
• Educate outside the
tool
• Seek that executive
that believes in this
stuff First Execu:ve
Men:on in an All
• Be Patient hands call
• Try new things
© Copyright 2010 2.0 Adoption Council. All rights reserved. 19
20. Preparing for More Formal
Programs
Judging Success
• Measure, measure,
measure
• Ask why people are
participating. What is
the value they see?
• Walk away for a day,
see what happens
• Use this groundswell
to springboard bigger
initiatives using
traditional methods
© Copyright 2010 2.0 Adoption Council. All rights reserved. 20
23. Webinar Series
• NewsGator is sponsoring a 4-week webinar series exploring adoption
strategies and tactics from representative members.
• January 28th Webinar #1: Social Computing Adoption in the Enterprise
"the Before" - learn how to best develop the business case, gain buy-
in, select technology and establish the team
• February 4th Webinar #2: Social Computing Adoption in the Enterprise
"the After" – gather best practices on implementation, policy formation,
training, and community management
• February 11th Webinar #3: EMC Enterprise 2.0 Case Study
• February 18th Webinar #4: Raytheon Enterprise 2.0 Case Study
© Copyright 2010 2.0 Adoption Council. All rights reserved. 23