Feasibility study of setting up a computer store chapter 1-5

QUEZONIAN EDUCATIONAL COLLEGE INC.
Business Administration Department

CHAPTER I
THE PROBLEM AND ITS SETTING
A. Introduction
Many businessman/businesswoman have been working with their personal
computer, laptop or even netbooks. Some students, government officials, or employee
and more, all people use some of those gadgets, some of us need some computer parts
and accessories because it completes the function of the statement above.
This feasibility study will help us to get ease for this problem we don’t need to go
too far, like in lucena city, manila or other city were some computer store placed, we
don’t need to spend a lot of money for fare and get tired or fatigues in delivering some
heavy parts of the computer to our home/office (shop).
Computer shops need also a maintenance to gain there business pride and get
known by some costumers it repairs also to the good connection of internet by the used of
inexpensive accessories. It connects to the general function to any units of the computer
hardware and software. What is this store? It emphasized the section of truths and
minimized the erroneous and troubles of the broken or unsafe software.
As a whole of the feasibility study it will trace the malfunction of all units and the
better solution for this, the benefits given buy the computer services and the function of
all parts and accessories of this computer. This will clear also the bad sector of
transportation of delivering of the computer heavy parts like the printer, CPU’s and
monitors.


B. SWOT ANALYSIS
STRENGTHS
 There will be no Competitors Here in Atimonan, It is too easy to establish because of
strong internet connection.
 It has less number of personnel needed
WEAKNESSES
 The store should always be updated with the new products that the store/station needs
to provide.
 The warranty of the sales is always in the product.
 The software needs is always updated.
THREATS
 There will be no possible threats if there is a problem in internet connection and
transportation of delivering the prepaid goods
OPPORTUNITY
 Computer parts and accessories store will surely attract a great number of customers
who own personal computer, computer shop, and a businessman who wanted to set-
up a computer or internet shop.
 The people from nearby town
C. STATEMENT OF THE PROBLEM
GENERAL STATEMENT
Feasibility Study Of Setting-Up A Computer Parts And Accessories Store In The
Town Of Atimonan, Quezon, Philippines 4331.
SUB PROBLEMS


The researcher aims to determine the following aspects of the computer parts and
accessories store/station:
1. The potential and the size of the possible target market.
2. The location of the study where it will be accessible.
3. The marketing strategy and the program for the business.
4. The technical and operational requisites needed.
5. The government regulation pertaining to this kind of business.
6. The structure and manpower of the business.
7. The capital requirement for the business venture.
8. The financial feasibility of the proposed business venture.
9. The contribution of the Computer parts and accessories store/station to the
community.
D. SIGNIFICANCE AND IMPORTANCE OF THE STUDY
 For the researcher, he may gain more knowledge on how to establish this kind of business
 For the entrepreneurs, this study will serve as a guideline on how to establish a similar
business
 For the readers, the researcher hoped that this study will improve their skill & thoughts
about Computer Parts and Accessories (store/Station)
 For the future researchers, the researcher hoped that the information gained from this
study will give them an additional knowledge if they want to undertake and work in a
similar field…

E. SCOPE AND LIMITATION OF THE STUDY
The computer parts and accessories store that the researcher would like to propose
in intended to the Personal Computer users (laptop, desktop, Etc.), Computers shops
(proprietorship/ owners), and other business that needs the access of the computers. This
study will serve as a guideline on how to establish a similar business, in Atimonan,
Quezon. The growth of the technology in this modern or computer age will continue this
study by reviving it for additional data.


F. CONCEPTUAL FRAME WORK
This figure 1 of conceptual framework shows the outline possible courses of action and
presents a preferred approach to a proposed business venture


G. DEFINITION OF TERMS
Batteries
A hardware device that supplies power to a device or appliance and enables that device or
appliance to work without a power cord.
Blank Media & Mass Storage
This refers to CD and DVD disc. CD, a compact disc is a flat round storage medium that is read
by a laser in a CD-ROM drive. The standard CD is capable of holding 72 minutes of music or
650 MB of data. 80 minute CDs are also commonly used to store data and are capable of
containing 700 MB of data.
Computer Cases/Chassis
This is the housing that helps protect and organize all the components that make up your
computer.


CD/DVD ROM Drives
CD-ROM drives are CD-Players inside computers that has the capability of playing audio CDs
and computer data CDs. DVD-RW Drive is a technology that enables a user to read and write to
a DVD+RW or DVD+R disc several times.
Digital Versatile Disc or Digital Video Disc, DVD or DVD-ROM is a type of disc drive that
allows for large amounts of data on one disc, the same size of a standard Compact Disc.
Hard drive
Computer's main storage media device, also called a hard disk drive or abbreviated as HD or
HDD.


Head set
A hardware device connected to a computer's sound card that outputs sounds generated by the card. (It is
use always near the ears).
Memory/RAM
is a term commonly used to describe the memory within a computer.
Memory Stick
Also known as a USB flash drive, is a portable memory disk, a small device (about the size of
your index finger) that connects to a computer's USB port and often is capable of storing
512MB, 1GB, or more.


Mice and Keyboards
Keyboard is one of the main input devices used on a computer, a PC's keyboard looks very
similar to the keyboards of electric typewriters, with some additional keys. Mouse is an input
device that allows an individual to control a mouse pointer in a graphical user interface (GUI).
Utilizing a mouse a user has the ability to perform various functions such as opening a program
or file and does not require the user to memorize commands, like those used in a text-based
environment such as MS-DOS.
Modems
a hardware device that enables a computer to transmit and receive information over telephone
lines.


Monitor & Display
is a video display screen and the hard shell that holds it. Is use to view or watch over someone or
something.
Motherboard
is a printed circuit that is the foundation of a computer and allows the CPU, RAM, and all other
computer hardware components to function with each other.
Network Card
Network Interface Card, a NIC, also referred to as a "network adapter", is a printed circuit board
containing the necessary hardware used to connect a computer to a network or other computer.


Power Supply
The PS is an internal hardware component used to supply the components within the computer
with power. Besides properly supplying power to the computer and all its internal components,
the power supply also converts the AC electrical current found in most standard wall sockets
throughout the United States into a lower DC voltage that the computer components use.
Printers
An external hardware device responsible for taking computer data and generating a hard copy of
that data. Printers are one of the most used peripherals on computers and are commonly used to
print text, images, and/or photos.
Processor/CPU
was first developed by Intel in 1974. Unit. The computer CPU is responsible for handling all
instructions and calculation it receives from other hardware components in the computer and
software programs running on the computer.


Scanners
Hardware input device that allows a user to take an image and/or text and convert it into a digital
file, allowing the computer to read and/or display the scanned object. A scanner is commonly
connected to a computer USB, Firewire, Parallel or SCSI port.
Sound Cards
Also known as a sound board or an audio card, a sound card is an expansion card or integrated
circuit that provides a computer with the ability to produce sound that can be heard by the user.


Speakers
A hardware device connected to a computer's sound card that outputs sounds generated by the
card.
TV Tuners
A TV tuner card is a computer component that allows television signals to be received by a
computer. Most TV tuners also function as video capture cards, allowing them to record
television programs onto a hard disk.
UPS(Uninterruptible Power Supply)
Uninterruptible Power Supply, UPS is a hardware device that provides a backup power source in
case of a power outage (blackout), brownout, or a surge in power. A UPS provides enough
power for the computer or computers to shut down properly or to remain up during a temporary
power outage.


Video/Graphic Cards
Also known as a graphics card, video card, video board, or a video controller, a video adapter is
an internal circuit board that allows a display device, such as a monitor, to display images from
the computer.
Video Projectors
A hardware device that enables an image, such as a computer screen, to be projected onto a flat
surface. These devices are commonly used in meetings and presentations as they allow for a
large image to be shown so everyone in a room can see.


Webcams
A camera connected to a computer or server that allows anyone connected to the Internet to view
still pictures or motion video of a user.
Chapter II
Review of related Literature and Study
A. Computer in the Philippines
A computer is a device that accepts information in the form of digitalized data and manipulates it for
some result based on a program or sequence of instructions on how the data is to be processed.
Complex computers also include the means for storing data including the program, which is also a form of


data for some necessary duration. A program may be invariable and built into the computer (and called
logic circuitry as it is on microprocessors) or different programs may be provided to the computer (loaded
into its storage and then started by an administrator or user). Today's computers have both kinds of
programming. Most histories of the modern computer begin with the Analytical Engine envisioned by
Charles Babbage following the mathematical ideas of George Boole, the mathematician who first stated
the principles of logic inherent in today's digital computer. Babbage's assistant and collaborator, Ada
Lovelace, is said to have introduced the ideas of program loops and subroutines and is sometimes
considered the first programmer. Apart from mechanical calculators, the first really useable computers
began with the vacuum tube, accelerated with the invention of the transistor, which then became
embedded in large numbers in integrated circuits, ultimately making possible the relatively low-cost
personal computer.
Modern computers inherently follow the ideas of the stored program laid out by John von Neumann in
1945. Essentially, the program is read by the computer one instruction at a time, an operation is
performed, and the computer then reads in the next instruction, and so on. Recently, computers and
programs have been devised that allow multiple programs (and computers) to work on the same problem
at the same time in parallel. With the advent of the Internet and higher bandwidth data transmission,
programs and data that are part of the same overall project can be distributed over a network and
embody the Sun Microsystems slogan: "The network is the computer."
B. History of the Computer in the Philippines
Computers were introduced in the Philippines in the late 60's by Inc., this computer was big and a whole
room was needed to accommodate this computer, more commonly known as mainframes, their basic
function was more on data storage, and not just anyone can operate the computer, it needed a highly
trained technician to use it and translate its data, the language used by these computers were Binary
language a series of 0's and 1's,it was not a user friendly machine and it was very expensive, in the
Philippines only multi-national companies had one, in the mid 70's a highly evolved computer came in to
the scène, Apple with its Apple1 had a great impact on the Philippine market, this new computers were


compact and space needed was very small, these computers were called mini's or personal computers
popularly called PC's, this started an era of computerization in the Philippines, because of its affordability
and the introduction of a new Operating System developed by Mr. Bill Gates, who’s company was soon to
be known as {Microsoft),made the use of computers very easy and almost all the companies as well as
individuals made full use of them in their homes and in their business, the Windows 3-11 was born a new
operating system that was very easy to use, during the 80's and 90's control for the computer market in
the Philippines was intense, Apple came out with their Apple 11,Apple 11+,Apple 11 C's and the Apple
mac's, In which IBM retaliated with their 256,286,386,486 and eventually with their Pentium class units P-
1,P-2,P-3,which made IBM predominant in the field of computers in the Philippines, Before the turn of the
century computers was a necessity rather than an luxury in the Philippines more and more schools are
incorporating computer as part of their curriculum, the Filipinos has evolved to a new breed of men
women and even children who are dependent on computers for their researches and school activities,
companies in the Philippines are now relaying on these computers in their day today activities from
payroll to communication via E-mail to their clients, and Filipinos are more and more aware of the
importance of these gadgets in business and the country’s economy, In the early part of the 21rst century
more and more different types of computer are being introduced to the Philippines, there are now laptops
mini desktop's and more, proving the Philippines and its people the Filipinos are now part of the hi-tech
community.
C. Computer Companies and Distributors in the Philippines
 Hitachi Global Storage Philippines Corporation
 IBM Philippines, Inc.
 Wistron Infocom (Philippines) Corporation
 Acer Philippines, Inc.
 Fujitsu Philippines
( http://en.wikipilipinas.org/index.php?title=Computer_in_the_Philippines&action=history )
CHAPTER II
REVIEW OF RELATED LITERATURE AND STUDY
A. COMPUTER IN THE PHILIPPINES1

1
http://en.wikipilipinas.org/index.php?title=Computer_in_the_Philippines&action=title


A.1 COMPUTER
A computer is a device that accepts information in the form of digitalized data and
manipulates it for some result based on a program or sequence of instructions on how the data is
to be processed. Complex computers also include the means for storing data including the
program, which is also a form of data for some necessary duration. A program may be invariable
and built into the computer (and called logic circuitry as it is on microprocessors) or different
programs may be provided to the computer (loaded into its storage and then started by an
administrator or user). Today's computers have both kinds of programming. Most histories of the
modern computer begin with the Analytical Engine envisioned by Charles Babbage following the
mathematical ideas of George Boole, the mathematician who first stated the principles of logic
inherent in today's digital computer. Babbage's assistant and collaborator, Ada Lovelace, is said
to have introduced the ideas of program loops and subroutines and is sometimes considered the
first programmer. Apart from mechanical calculators, the first really useable computers began
with the vacuum tube, accelerated with the invention of the transistor, which then became
embedded in large numbers in integrated circuits, ultimately making possible the relatively low-
cost personal computer.
Modern computers inherently follow the ideas of the stored program laid out by John von
Neumann in 1945. Essentially, the program is read by the computer one instruction at a time, an
operation is performed, and the computer then reads in the next instruction, and so on. Recently,
computers and programs have been devised that allow multiple programs (and computers) to
work on the same problem at the same time in parallel. With the advent of the Internet and higher
bandwidth data transmission, programs and data that are part of the same overall project can be
distributed over a network and embody the Sun Microsystems slogan: "The network is the
computer."
A.2 HISTORY OF THE COMPUTER IN THE PHILIPPINES2

2
http://en.wikipilipinas.org/index.php?title=Computer_in_the_Philippines&action=history


Computers were introduced in the Philippines in the late 60's by Inc., this computer was
big and a whole room was needed to accommodate this computer, more commonly known as
mainframes, their basic function was more on data storage, and not just anyone can operate the
computer, it needed a highly trained technician to use it and translate its data, the language used
by these computers were Binary language a series of 0's and 1's,it was not a user friendly machine
and it was very expensive, in the Philippines only multi-national companies had one, in the mid
70's a highly evolved computer came in to the scène, Apple with its Apple1 had a great impact on
the Philippine market, this new computers were compact and space needed was very small, these
computers were called mini's or personal computers popularly called PC's, this started an era of
computerization in the Philippines, because of its affordability and the introduction of a new
Operating System developed by Mr. Bill Gates, who’s company was soon to be known as
{Microsoft),made the use of computers very easy and almost all the companies as well as
individuals made full use of them in their homes and in their business, the Windows 3-11 was
born a new operating system that was very easy to use, during the 80's and 90's control for the
computer market in the Philippines was intense, Apple came out with their Apple 11,Apple
11+,Apple 11 C's and the Apple mac's, In which IBM retaliated with their 256,286,386,486 and
eventually with their Pentium class units P-1,P-2,P-3,which made IBM predominant in the field
of computers in the Philippines, Before the turn of the century computers was a necessity rather
than an luxury in the Philippines more and more schools are incorporating computer as part of
their curriculum, the Filipinos has evolved to a new breed of men women and even children who
are dependent on computers for their researches and school activities, companies in the
Philippines are now relaying on these computers in their day today activities from payroll to
communication via E-mail to their clients, and Filipinos are more and more aware of the
importance of these gadgets in business and the country’s economy, In the early part of the 21rst
century more and more different types of computer are being introduced to the Philippines, there
are now laptops mini desktop's and more, proving the Philippines and its people the Filipinos are
now part of the hi-tech community.


A.3 COMPUTER COMPANIES AND DISTRIBUTORS IN THE PHILIPPINES3
 Hitachi Global Storage Philippines Corporation
 IBM Philippines, Inc.
 Wistron Infocom (Philippines) Corporation
 Acer Philippines, Inc.
 Fujitsu Philippines
B. COMPUTER ETYMOLOGY AND HISTORY AS A WHOLE4
The first use of the word “computer” was recorded in 1613 in a book called “The yong mans
gleanings” by English writer Richard Braithwait I haue read the truest computer of Times, and
the best Arithmetician that euer breathed, and he reduceth thy dayes into a short number. It
referred to a person who carried out calculations, or computations, and the word continued with
the same meaning until the middle of the 20th century. From the end of the 19th century the word
began to take on its more familiar meaning, a machine that carries out computations.
B.1 HISTORY5
Main article: History of computing hardware
Rudimentary calculating devices first appeared in antiquity and mechanical calculating aids were
invented in the 17th century. The first recorded use of the word "computer" is also from the 17th
century, applied to human computers, people who performed calculations, often as employment.
The first computer devices were conceived of in the 19th century, and only emerged in their
modern form in the 1940s.
B.2 First general-purpose computing device6

3
http://en.wikipilipinas.org/index.php?title=Computer_in_the_Philippines&action=distributors.
4
Fuegi, J. and Francis, J. "Lovelace & Babbage and the creation of the 1843 'notes'". IEEE Annals of the History of
Computing 25 No. 4 (October–December 2003): Digital Object Identifier
5
Randell, Brian (1982). "From Analytical Engine to Electronic Digital Computer: The Contributions of Ludgate,
Torres, and Bush". Retrieved 29 October 2013.

6
a
Kempf, Karl (1961). Historical Monograph: Electronic Computers Within the Ordnance Corps. Aberdeen
Proving Ground (United States Army).


A portion of Babbage's Difference engine.
Charles Babbage, an English mechanical engineer and polymath, originated the concept of a programmable
computer. Considered the "father of the computer",[4]
he conceptualized and invented the first mechanical
computer in the early 19th century. After working on his revolutionary difference engine, designed to aid in
navigational calculations, in 1833 he realized that a much more general design, anAnalytical Engine, was
possible. The input of programs and data was to be provided to the machine via punched cards, a method
being used at the time to direct mechanical looms such as the Jacquard loom. For output, the machine
would have a printer, a curve plotter and a bell. The machine would also be able to punch numbers onto
cards to be read in later. The Engine incorporated an arithmetic logic unit,control flow in the form
of conditional branching and loops, and integrated memory, making it the first design for a general-purpose
computer that could be described in modern terms as Turing-complete. The machine was about a century
ahead of its time. All the parts for his machine had to be made by hand - this was a major problem for a
device with thousands of parts. Eventually, the project was dissolved with the decision of the British
Government to cease funding. Babbage's failure to complete the analytical engine can be chiefly attributed
to difficulties not only of politics and financing, but also to his desire to develop an increasingly
sophisticated computer and to move ahead faster than anyone else could follow. Nevertheless his son,
Henry Babbage, completed a simplified version of the analytical engine's computing unit (the mill) in 1888.
He gave a successful demonstration of its use in computing tables in 1906.
B.3 EARLY ANALOG COMPUTERS7

7
Felt, Dorr E. (1916). Mechanical arithmetic, or The history of the counting machine. Chicago: Washington
Institute.


Sir William Thomson's third tide-predicting machine design, 1879–81
During the first half of the 20th century, many scientific computing needs were met by
increasingly sophisticated analog computers, which used a direct mechanical or electrical model
of the problem as a basis for computation. However, these were not programmable and generally
lacked the versatility and accuracy of modern digital computers.
The first modern analog computer was a tide-predicting machine, invented by Sir William
Thomson in 1872. The differential analyser, a mechanical analog computer designed to solve
differential equations by integration using wheel-and-disc mechanisms, was conceptualized in
1876 by James Thomson, the brother of the more famous Lord Kelvin.
The art of mechanical analog computing reached its zenith with the differential analyzer, built by
H. L. Hazen and Vannevar Bush at MITstarting in 1927. This built on the mechanical integrators
of James Thomson and the torque amplifiers invented by H. W. Nieman. A dozen of these
devices were built before their obsolescence became obvious.
B4. THE MODERN COMPUTER AGE BEGINS8
The principle of the modern computer was first described by computer scientist Alan
Turing, who set out the idea in his seminal 1936 paper,[9]
On Computable Numbers. Turing
reformulated Kurt Gödel's 1931 results on the limits of proof and computation, replacing Gödel's
universal arithmetic-based formal language with the formal and simple hypothetical devices that
became known as Turing machines. He proved that some such machine would be capable of
performing any conceivable mathematical computation if it were representable as an algorithm.
He went on to prove that there was no solution to the Entscheidungsproblem by first showing that
the halting problem for Turing machines is undecidable: in general, it is not possible to decide
algorithmically whether a given Turing machine will ever halt.
He also introduced the notion of a 'Universal Machine' (now known as a Universal
Turing machine), with the idea that such a machine could perform the tasks of any other machine,
or in other words, it is provably capable of computing anything that is computable by executing a
program stored on tape, allowing the machine to be programmable. Von Neumann acknowledged

8
Felt, Dorr E. (1916). Mechanical arithmetic, or The history of the counting machine. Chicago: Washington
Institute.


that the central concept of the modern computer was due to this paper.[10]
Turing machines are to
this day a central object of study in theory of computation. Except for the limitations imposed by
their finite memory stores, modern computers are said to be Turing-complete, which is to say,
they have algorithm execution capability equivalent to a universal Turing machine.
C. HARDWARE9
Main articles: Computer hardware and Personal computer hardware
The term hardware covers all of those parts of a computer that are tangible objects. Circuits, displays,
power supplies, cables, keyboards, printers and mice are all hardware.
C.1 History of computing hardware
Main article: History of computing hardware
First generation
(mechanical/electromechanical)
Calculators
Pascal's calculator, Arithmometer, Difference
engine, Quevedo's analytical machines
Programmable devices
Jacquard loom, Analytical engine, IBM
ASCC/Harvard Mark I, Harvard Mark
II, IBM SSEC,Z1, Z2, Z3
Second generation (vacuum
tubes)
Calculators
Atanasoff–Berry Computer, IBM
604, UNIVAC 60, UNIVAC 120
Programmable devices
Colossus, ENIAC, Manchester Small-Scale
Experimental Machine, EDSAC, Manchester
Mark 1, Ferranti Pegasus, Ferranti
Mercury, CSIRAC, EDVAC, UNIVAC
I, IBM 701, IBM 702,IBM 650, Z22
Third generation (discrete
transistors and SSI, MSI,
LSIintegrated circuits)
Mainframes
IBM 7090, IBM 7080, IBM
System/360, BUNCH
Minicomputer
PDP-8, PDP-11, IBM System/32, IBM
System/36
Minicomputer VAX, IBM System i

9
www.wikipedia.com/hardware


Fourth generation (VLSI
integrated circuits)
4-bit microcomputer Intel 4004, Intel 4040
8-bit microcomputer
Intel 8008, Intel 8080, Motorola
6800, Motorola 6809, MOS Technology
6502, Zilog Z80
16-bit microcomputer Intel 8088, Zilog Z8000, WDC 65816/65802
32-bit microcomputer Intel 80386, Pentium, Motorola 68000, ARM
64-bit microcomputer[65] Alpha, MIPS, PA-
RISC, PowerPC, SPARC, x86-64, ARMv8-A
Embedded computer Intel 8048, Intel 8051
Personal computer
Desktop computer, Home computer, Laptop
computer, Personal digital
assistant (PDA),Portable computer, Tablet
PC, Wearable computer
Theoretical/experimental
Quantum
computer, Chemical
computer, DNA
computing, Optical
computer, Spintronics
based computer

C.1 Other hardware topics
Peripheral
device (input/output)
Input
Mouse, keyboard, joystick, image
scanner, webcam, graphics tablet, microphone
Output Monitor, printer, loudspeaker
Both
Floppy disk drive, hard disk drive, optical
disc drive, teleprinter


Computer busses
Short range RS-232, SCSI, PCI, USB
Long range (computer
networking)
Ethernet, ATM, FDDI
D. SOFTWARE
Main article: Computer software
Software refers to parts of the computer which do not have a material form, such as programs, data,
protocols, etc. When software is stored in hardware that cannot easily be modified (such as BIOS ROM in
an IBM PC compatible), it is sometimes called “firmware.”
Operating
system
Unix and BSD
UNIX System V, IBM AIX, HP-UX, Solaris (SunOS), IRIX, List of BSD
operating systems
GNU/Linux List of Linux distributions, Comparison of Linux distributions
Microsoft Windows
Windows 95, Windows 98, Windows NT, Windows 2000, Windows
Me, Windows XP, Windows Vista, Windows 7, Windows 8
DOS 86-DOS (QDOS), IBM PC DOS, MS-DOS, DR-DOS, FreeDOS
Mac OS Mac OS classic, Mac OS X
Embedded and real-
time
List of embedded operating systems
Experimental Amoeba, Oberon/Bluebottle, Plan 9 from Bell Labs
Library
Multimedia DirectX, OpenGL, OpenAL
Programming library C standard library, Standard Template Library


Data
Protocol TCP/IP, Kermit, FTP, HTTP, SMTP
File format HTML, XML, JPEG, MPEG, PNG
User
interface
Graphical user
interface(WIMP)
Microsoft Windows, GNOME, KDE, QNX Photon, CDE, GEM, Aqua
Text-based user
interface
Command-line interface, Text user interface
Application
Office suite
Word processing, Desktop publishing, Presentation program, Database
management system, Scheduling & Time
management,Spreadsheet, Accounting software
Internet Access Browser, E-mail client, Web server, Mail transfer agent, Instant messaging
Design and
manufacturing
Computer-aided design, Computer-aided manufacturing, Plant management,
Robotic manufacturing, Supply chain management
Graphics
Raster graphics editor, Vector graphics editor, 3D modeler, Animation
editor, 3D computer graphics, Video editing, Image processing
Audio
Digital audio editor, Audio playback, Mixing, Audio synthesis, Computer
music
Software engineering
Compiler, Assembler, Interpreter, Debugger, Text editor, Integrated
development environment, Software performance analysis, Revision
control, Software configuration management
Educational Edutainment, Educational game, Serious game, Flight simulator
Games
Strategy, Arcade, Puzzle, Simulation, First-person
shooter, Platform, Massively multiplayer, Interactive fiction


Misc
Artificial intelligence, Antivirus software, Malware
scanner, Installer/Package management systems, File manager
E. LANGUAGES
There are thousands of different programming languages—some intended to be general purpose, others
useful only for highly specialized applications.
Programming languages
Lists of
programming
languages
Timeline of programming languages, List of programming languages by
category, Generational list of programming languages, List of programming languages, Non-
English-based programming languages
Commonly
used assembly
languages
ARM, MIPS, x86
Commonly
used high-level
programming
languages
Ada, BASIC, C, C++, C#, COBOL, Fortran, Java, Lisp, Pascal, Object Pascal
Commonly
used scripting
languages
Bourne script, JavaScript, Python, Ruby, PHP, Perl
F. PROFESSIONS AND ORGANIZATIONS
As the use of computers has spread throughout society, there are an increasing number of careers involving
computers.
F.1 Computer-related professions
Hardware-
related
Electrical engineering, Electronic engineering, Computer engineering, Telecommunications
engineering, Optical engineering, Nanoengineering


Software-
related
Computer science, Computer engineering, Desktop publishing, Human–computer interaction,
Information technology, Information systems, Computational science,Software engineering, Video
game industry, Web design
The need for computers to work well together and to be able to exchange information has spawned the need for
many standards organizations, clubs and societies of both a formal and informal nature.
F.2 Organizations
Standards groups ANSI, IEC, IEEE, IETF, ISO, W3C
Professional societies ACM, AIS, IET, IFIP, BCS
Free/open source software groups Free Software Foundation, Mozilla Foundation, Apache Software Foundation

CHAPTER III
METHODS OF RESEARCH AND PROCEDURE
A. METHOD OF RESEARCH USED
The study used the descriptive method of research to determine the Feasibility Study of
Setting-Up a Computer Store in Town of Atimonan, Quezon. This method helped the researcher to
gather more information in order to have a better understanding about the research.
In addition, the researcher undertook a feasibility study which covers marketing feasibility,
technical and operational feasibility, organizational and manpower feasibility and financial
feasibility. The researcher also analysed the contribution to the community and the corporate social
responsibility of the proposed business.
B. METHODS OF COLLECTING DATA AND DEVELOPMENT OF RESEARCH
INSTRUMENT/S
B.1. Method of Collecting Secondary Data
The researcher utilized these methods to gather secondary data:
B.1.1. Library research


The researcher sought information from the library to get the necessary details and
information related to the thesis topic. ______________
B.1.2. E-library Research
This is a research program with the used of internet. The researcher browsed from the
internet to complete the content of the review of related literature and study.
B.2. Method of Collecting Primary Data
The researcher also makes use of the primary data through the questionnaire, interview and
observation from the target respondents.
B.2.1. Interview
Its objective is to determine the aspects of business regarding the market strategies,
operations, manpower as well as the financial with relevance to the Computer Store. The
researcher used the interview with the owner of the BOB & DZ Computer Center in
Bonifacio St. Barangay Rizal Gumaca, Quezon ,Mgr. Robert Jodavar Iglesia; and with the
Sales and Operational Manager of the Quickfox Computer Sales and Services in 05 E.
Aguinaldo St. Gumaca, Quezon Engr. Jean H. Ravanzo. The interview was conducted last
October 29, 2014. The data gathered are used to improve the study.
B.2.2. Observation
The researcher used the Process observation method and Customer Behavior
Method that was conducted in the same establishments. The researcher observed the
behaviour of the persons (customer) who go to a Computer Center or Computer Store.
The observation was done last October 30, 2014 at BOB & DZ Computer
Center/store in Bonifacio St. Brgy. Rizal Gumaca, Quezon and October 31, 2014 at
Quickfox Computer Sales and Services in 05 E. Aguinaldo St. Gumaca, Quezon.
The researcher also used the Foot Traffic Observation Method that was conducted
in Sergio Osmiña St. Atimonan Quezon. The researcher observes the number of person
who could be a customer in the future.
B.2.3. Questionnaire


This aims to know the needs, feelings and attitude of the possible target markets
and also to know if the proposed business is possible to the researchers target place through
the responses of a large number of respondents.
The researcher used the stratified random sampling from Brgy. Zone I, Zone II,
Zone III, Zone IV, Talaba, Malusak and Lakip, Atimonan, Quezon. The researcher choosed
the Brgy. Talaba, Malusak, Lakip because of a large number of the respondents who wanted
to have a computer without effort to go to the city and also to be updated to the latest
computer ideas. The computer shop owners also wanted to have a nearest dealer or supplier
of computer products.
C. SAMPLING DESIGN OF THE SURVEY
The population of the study consisted of seven Barangays. The table displayed the
actual number of persons per Barangay. The number of respondents will be chosen to get
the sampling design; the researcher used the given formula.
 The size of study population in this study is composed of 15,750 from Brgy. Zone I,
Zone II, Zone III, Zone IV, Talaba, Malusak and Lakip Atimonan, Quezon.
Computation:
Formula
n= N/1+Ne2
Where:
n= Sample Respondent
N= Size of Study
e= Margin of Error
n= 15750/ 1 + (15750) (0.05)2
n= 15750 / 1 + (15750) (0.0025)
n= 15750 / 1 + 39.4
n= 15750 / 40.4
n= 390
The researcher limited his study to 100 respondents considering the amount of time allocated for
the study and to lessen the cost incurred in the study. The researcher focuses his study to Brgy. Talaba


and Malusak because most of the respondents in those barangays wanted to have a computer shop
they wanted the nearest supplier of the computer related products for the start of their business. The
researcher also observe the behavior of those Barangays, it is easy to the researcher to observe to
those barangay because he lives in those barangay.
SELECTED BARANGAYS POPULATION
PERCENTAGE
DISTRIBUTION
SAMPLE
SIZE
RESPONDENTS
Brgy. Zone I Poblacion 3708 15% 58 15
Brgy. Zone II Poblacion 3458 14% 55 14
Brgy. Zone III Poblacion 1786 7% 27 7
Brgy. Zone IV Poblacion 3145 12% 47 12
Brgy. Talaba 1543 22% 86 22
Brgy. Malusak 1586 21% 82 21
Brgy. Lakip 524 9% 35 9
Total 15750 100% 390 100
Table A: Percentages and Respondents Information by each of the Barangay Number of Population
over the Total Number of Population
D. STATISTICAL TREATMENT OF DATA
C.1. Percentage Distribution
Formula:
P= (n/N) × 100%
Where:
P= Percentage Distribution
n= number of responses
N= Number of Respondents
The researcher used the percentage distribution to determine the demographic profile of
the respondents as well as in assessing the competition and the reporting days and time. To
present the data, the researcher used the pie chart.
C.2. Frequency Distribution


The researcher used the frequency distribution to determine the services that the
respondents are looking for in a Computer Store. To present the data, the researcher used the
bar graph.
C.2. Weighted Mean
Formula:
WM= 5f+4f+3f+2f+1f
n
Where:
WM= Weighted Mean
F= Frequency Responses
n= total number of response
Table B The scale below was used to interpret the total weighted mean.
Range Descriptive Analysis
4.20-4.99 Strongly Agree Most Preferred
3.40-4.19 Agree Preferred
2.60-3.39 Undecided Somewhat Preferred
1.80-2.59 Disagree Least Preferred
1.00-1.79 Strongly Disagree Not Preferred
The weighted mean is used in determining the attitudes and perception of the market toward the proposed
business.
CHAPTER IV
ANALYSIS, PRESENTATION AND INTERPRETATION OF
DATA
This chapter presents the analysis and interpretation of information gathered by the researcher
from the respondents through survey, interview and observation. The data gathered were tabulated and
computed to get the percentage and weighted mean to rank the data from the responses.
A. RESULTS OF MARKET SURVEY
A.1. Demographic Profile of the Respondents
A.1.1. Age Distribution of the Respondents


Table 1.1 Responses According to the Respondents Age Group
Age No. Of
Responses
Percentage
Distribution
Below 13 years old 3 3%
14-16 2 2%
17-19 29 29%
20-22 16 16%
23-25 10 10%
26-28 11 11%
29-31 13 13%
32-34 4 4%
35-37 4 4%
38-40 0 0%
41-43 3 3%
44-46 2 2%
47-49 1 1%
50 and above 2 2%
Total 100 100%
Figure 1.1 Responses According to the Respondents Age Group


Table 1.1 and Figure 1.1 show that 29% of the respondents are 17-19 years old, 16%
of the respondents are 20-22 years old, 13% of the respondents are 29-31 years old,
10% of the respondents are 23-25 years old, 4% of the respondents are 32-34 years old,
4% of the respondents are 35-37 years, 3% of the respondents are below 13 years old,
3% of the respondents are 41-43 years old, 2% of the respondents are 14-16 years old
and, the another 2% of the respondents are 44-46 years old, the another 2% of the
respondents are above 49 years old. Therefore the potential markets for a computer
3%
2%
29%
16%
10%
11%
13%
4%
4%
0%
3%
2% 1%
2%
Responses According to the Respondents Age
Group
Below 13 years old
14‐16
17‐19
20‐22
23‐25
26‐28
29‐31
32‐34
35‐37
38‐40
41‐43
44‐46
47‐49
50 and above


parts/accessories business are those who are 17-19 years old that usually in college
level.
A.1.2. Gender Distribution of the Respondents
Table 1.2 Responses According to the Respondents Gender
Gender No. Of Responses Percentage Distribution
Male 64 64%
Female 36 36%
Total 100 100%
Figure 1.2 Responses According to the Respondents Gender
Table 1.2 and Figure 1.2 show that 64% of the respondents are Males and the 36%
of the respondents are Females. Therefore the potential markets for a computer
parts/accessories business are those males.
A.1.3. Civil Status Distribution of the Respondents
64%
36%
Responses According to the Respondents
Gender
Male
Female


Table 1.3 Respondents Response According to their Civil Status
Civil Status No. Of Responses Percentage Distribution
Single 70 70%
Married 27 27%
Widow 3 3%
Total 100 100%
Figure 1.3 Responses According to the Respondents Civil Status
Table 1.3 and Figure 1.3 show that 70% of the respondents are single, 27% are
married and only 3% is widow.
Monthly Family Income Distribution of the Respondents
Table 1.4 Responses According to the Respondents Monthly Family Income
70%
27%
3%
No. Of Responses
Single
Married
Widow
Monthly Family
Income
No. Of Responses Percentage Distribution
below Php4000 2 2%
Php4000-6000 16 16%
Php6001-8000 2 2%
Php8001-10000 12 12%


Figure 1.4 Responses According to the Respondents Monthly Family Income
Table 1.4 and Figure 1.4 show that 39% of the respondents have monthly family
income of above Php14000, while 16% has Php4000-6000 and Php12001-14000 each.
13% of the respondents have monthly family income of Php10001-12000 and 12% has
Php8001-10000. Each of the following has 2% respondents; Php6001-8000 and below
Php4000.
Therefore the potential markets for a computer store business are those who has more
than Php14000.00 monthly family income.
2%
16%
2%
12%
13%
16%
39%
Responses According to the Respondents
Monthly Family Income
below Php4000
Php4000‐6000
Php6001‐8000
Php8001‐10000
Php10001‐12000
Php12001‐14000
More than Php14000
Php10001-12000 13 13%
Php12001-14000 16 16%
More than Php14000 39 39%
Total 100 100%


Occupation Distribution of the Respondents
Table 1.5 Responses According to the Respondents Occupation
Occupation No. Of Responses
Percentage
Distribution
Office Worker 2 2%
Teacher 4 4%
Fishermen 3 3%
Vendor 14 14%
Driver 3 3%
Dressmaker (designer) 2 2%
Cook 1 1%
Nurse 1 1%
Bus Conductor 2 2%
Government Worker 5 5%
Operator 3 3%
Farmer 13 13%
Sales Lady 1 1%
Security Guard 4 4%
Housekeeper 1 1%
Seaman 1 1%
Saloon Owner 1 1%
Barbers (hair dresser) 2 2%
Un-employed 3 3%
Student 34 34%
Total 100 100%


Figure 1.5 Responses According to the Respondents Occupation
Figure 1.5 shows that 34% of the respondents are students, 14% of them are Vendors.
Only 13% of them are farmer, 5% are government workers. Teachers and Security Guard are 4%; about
3% are the following fishermen, driver, operator, and unemployed. Each of the following has 2%
respondent; Office Worker, Dressmaker, Bus Conductor, and Barbers (Hair Dresser). Each of the
following has 2% respondent; Cook, Nurse, Sales Lady, Housekeeper, Seaman and Saloon Owner.
2% 4%
3%
14%
3%
2%
1%
1%
2%
5%
3%
13%
1%
4%
1%
1%
1%
2%
3%
34%
Responses According to the Respondents Occupation
Office Worker Teacher Fishermen Vendor
Driver Dressmaker (designer) Cook Nurse
Bus Conductor Government Worker Operator Farmer
Sales Lady Security Guard Housekeeper Seaman
Saloon Owner Barbers (hair dresser) Un‐employed Student


Therefore the potential markets for a computer parts/accessories business are those
students for educational purpose.
A.2. Products in a computer parts and accessories store.
Table 2.1 Products that the respondents look for in a computer parts and accessories store
and how much they willing to spend.
Products
(Parts and Accessories)
No. of
Responses
Percentage
Distribution
Rank
Average
Amount
Full Package Laptop 76 76% 6.5 -P19735.25
Full Package Desktop 68 68% 11.5 -P25730.15
Batteries (Laptop) 3 3% 32.33 -P350.00
Blank Media (CD-ROM) 56 56% 15.5 -P15.00
Card Reader 67 67% 13.5 -P76.67
Computer Cables and Connectors 45 45% 17.5 -P95.67
Computer Cases/Chassis 78 78% 5 -P890.25
CD/DVD ROM Drives 45 45% 17.5 -P399.25
Digital Versatile Disc (DVD-ROM) 31 31% 19.5 -P19.00
Electronic Games (installer) 23 23% 21.33 -P250.00
Hard Drive 23 23% 21.33 -P2900.00
Head Set 99 99% 1 -P367.25
Joystick 12 12% 26.33 -P250.33
KEYBOARDS 74 74% 9 -P134.25
Memory/ RAM 75 75% 8 -P2890.75
Memory Stick(Memory Card) 86 86% 3 -P452.79
Memory Stick (Flash Drive) 89 89% 2 -P350.67
Microsoft Software 4 4% 31 -P348.33
Modems 12 12% 26.33 -P255.50
Monitors & Display 31 31% 19.5 -P1148.25
Motherboard 21 21% 24.5 -P2693.75
MOUSE 82 82% 4 -P142.75
Network Card 5 5% 30 -P434.25
Power Bank (Portable Charger) 12 12% 26.33 -P450.00
Power Supply 3 3% 32.33 -P300.00
PRINTER 67 67% 13.5 -P4545.75
Processor/CPU 21 21% 24.5 -P3005.25
Scanners 3 3% 32.33 -P1035.25
Sound Cards 1 1% 36 -P300.00
Speaker 68 68% 11.5 -P210.00
TV Tuners 2 2% 35 -P345.00


UPS(Uninterruptible Power Supply) 56 56% 15.5 -P125.75
Video/Graphic Cards 23 23% 21.33 -P456.75
Video Projectors 73 73% 10 -P7600.25
Webcams 76 76% 6.5 -P375.50
Other software 10 10% 29 -P250.00
Note: The prices indicated above are not generally fixed. This only shows the limit
on how much the respondents would be willing to spend for the products.
Figure 2.1 Product the Respondents look for in a Computer Stores.


A.3. Attitudes and Perception of the Market toward the Computer Parts/Accessories Store
Table 3.1 Respondents Response Pertaining to their Attitude toward the Computer
parts/accessories store.
0 20 40 60 80 100 120
Full Package Laptop
Full Package Desktop
Batteries (Laptop)
Blank Media (CD‐ROM)
Card Reader
Computer Cables and Connectors
Computer Cases/Chassis
CD/DVD ROM Drives
Digital Versatile Disc (DVD‐ROM)
Electronic Games (installer)
Hard Drive
Head Set
Joystick
KEYBOARDS
Memory/ RAM
Memory Stick(Memory Card)
Memory Stick (Flash Drive)
Microsoft Software
Modems
Monitors & Display
Motherboard
MOUSE
Network Card
Power Bank (Portable Charger)
Power Supply
PRINTER
Processor/CPU
Scanners
Sound Cards
Speaker
TV Tuners
UPS(Uninterruptible Power Supply)
Video/Graphic Cards
Video Projectors
Webcams
Other software
No. of Responses
No. of Responses


MARKET ATTITUDE SA A U D SD WM
Descriptive
Analysis
Rank
1. I go to a Computer
Parts/Accessories Store when I want
to buy Parts/Accessories for myself
13 13 6 67 1 2.7 U 10
2. I go to a Parts/Accessories to buy
parts and accessories as a gift
45 12 12 30 1 3.7 A 7
Parts/Accessories Store to relax and
window shop
12 56 15 16 1 3.62 A 9
Parts/Accessories Store when I want
to buy a complete package of
computer for the family or business
purposes
89 10 0 0 1 4.86 SA 1
Parts/Accessories Store with my
friends
6 64 23 5 2 3.67 A 8
Parts/Accessories Store to upgrade
and repair my computer
45 30 24 0 1 4.18 A 5
Parts/Accessories Store to check and
compare the prices
64 23 7 5 1 4.44 SA 4
Parts/Accessories Store to test and be
updated in the latest Parts/Accessories
67 26 6 0 1 4.58 SA 3
Parts/Accessories Store to compare the
quality of Parts/Accessories to other
store
9 65 25 0 1 3.81 A 6
Parts/Accessories Store to install
useful application and latest games
78 20 1 0 1 4.74 SA 2
This table shows the market attitude toward going to a martial arts school. The respondents strongly
agree to the following attributes:
 I go to a Computer Parts/Accessories Store when I want to buy a complete package
of computer for the family or business purposes. It has a weighted mean of 4.86, rank
1.


 I go to a Computer Parts/Accessories Store to install useful application and latest
games. It has a weighted mean of 4.74, rank 2.
 I go to a Computer Parts/Accessories Store to test and be updated in the latest
Parts/Accessories. It has a weighted mean of 4.58, rank 3.
 I go to a Computer Parts/Accessories Store to check and compare the prices. The
weighted mean is 4.44, rank 4.
They also agree to these following statements:
 I go to a Computer Parts/Accessories Store to upgrade and repair my computer. The
weighted mean is 4.18, rank 5.
 I go to a Computer Parts/Accessories Store to compare the quality of
Parts/Accessories to other store. With the weighted mean of 3.81, rank 6.
 I go to Parts/Accessories to buy parts and accessories as a gift. It has a weighted
mean of 3.7, rank 7.
 I go to a Computer Parts/Accessories Store with my friends. It has a weighted mean
of 3.67, rank 8.
 I go to a Computer Parts/Accessories Store to relax and window shop. It has a
weighted mean of 3.62, rank 9.
The respondents are undecided to this attribute:
 I go to a Computer Parts/Accessories Store when I want to buy Parts/Accessories for
myself. It has a weighted mean of 2.7, rank 10.
Table 3.2 Respondents Response to the Characteristic of the Place that the Market looks for a
Computer Store.
CHARACTERISTICS OF A COMPUTER
STORE.
MP P SP LP NP WM
Descriptive
Analysis
Rank
1. With variety of models, parts and
accessories
89 3 0 8 0 4.73 SA 4


2. With properly organized display of
computers, parts and accessories
54 41 0 5 0 4.44 SA 8
3. With unique styles of computers, parts and
accessories like Mice, Keyboards, Speakers
34 33 0 33 0 3.68 A 10
4. Air conditioned 98 2 0 0 0 4.98 SA 1
5. Well lighted 79 20 0 1 0 4.77 SA 3
6. Spacious 67 30 0 3 0 4.61 SA 6
7. With testing area 78 3 0 19 0 4.4 SA 9
8. With friendly and approachable staff 56 44 0 0 0 4.56 SA 7
9. Secured Location (CCTV) 98 1 0 1 0 4.96 SA 2
10. Good quality of services 86 4 0 10 0 4.66 SA 5
This table shows the characteristics of the place that the market looks for in a Computer
Store. The markets most preferred characteristics are:
 Air conditioned. With a weighted mean of 4.98, rank 1.
 Secured Location (CCTV). It has a weighted mean of 4.96, rank 2.
 Well lighted. The weighted mean is 4.77, rank 3.
 With variety of models, parts and accessories. The weighted mean is 4.73, rank 4.
 Good quality of services. It has a weighted mean of 4.66, rank 5.
 Spacious. With a weighted mean of 4.61, rank 6.
 With friendly and approachable staff. With a weighted mean of 4.56, rank 7.
 With properly organized display of computers, parts and accessories. With a
weighted mean of 4.44, rank 8.
 With testing area. It has a weighted mean of 4.4, rank 9.
Respondents also Agree the statement below.
 With unique styles of computers, parts and accessories like Mice, Keyboards, and
Speakers. It has a weighted mean of 3.68, rank 10.
1. Table 3.3 Respondents Response to the Characteristic of Parts/Accessories that the Market looks
for a Computer Parts/Accessories Store.
Characteristics of Computers, Parts
And Accessories
MI I NSP LI NI WM
Descriptive
Analysis
Rank
1. Computers, Parts/Accessories are
branded
27 68 0 0 5 4.12 A 8


affordable
19 75 0 0 6 4.01 A 10
attractive
76 24 0 0 0 4.76 SA 1
freely to test
47 46 0 0 7 4.26 SA 7
warranted
89 4 0 0 7 4.68 SA 2
high quality
85 2 0 0 13 4.46 SA 4
7. Computers, Parts/Accessories have
unique functions
56 35 0 0 9 4.29 SA 6
8. Computers, Parts/Accessories
availability
41 56 0 0 3 4.32 SA 5
latest models
11 86 0 0 3 4.02 A 9
durable
57 42 0 0 1 4.54 SA 3
The table shows that the respondents most important these Characteristics of
Computers, Parts and Accessories:
 Computers, Parts/Accessories are attractive. With a weighted mean of 4.76, rank 1.
 Computers, Parts/Accessories are warranted. With a weighted mean also of 4.68,
rank 2.
 Computers, Parts/Accessories are durable. It has a weighted mean of 4.54, rank 3.
 Computers, Parts/Accessories are high quality where it has a weighted mean of 4.46,
rank 4.
 Computers, Parts/Accessories availability. The weighted mean is 4.32, rank 5.
 Computers, Parts/Accessories have unique functions. The weighted mean is 4.29,
rank 6.
 Computers, Parts/Accessories are freely to test. It has a weighted mean of 4.26, rank
7.
 Computers, Parts/Accessories are branded has a weighted mean of 4.18, rank 8.
 Computers, Parts/Accessories are latest models. The weighted mean is 4.02, rank 9.
 Computers, Parts/Accessories are affordable. It has a weighted mean of 4.01, rank
10.
A.4. Understanding the Competition
Table 4.1 Respondents Response on where do they go when they want to buy a
computer and computer parts.
Competitors No. Of Responses Percentage Distribution
CD-R King Stores 54 54%


Quickfox Computer sales and
services plus+
1 1%
Bob and DZ Computer
Center/store
2 2%
Computer store in Manila 3 3%
SM Lucena (Computer store) 18 18%
Pacific Mall Lucena
(Computer store)
22 22%
Figure 3.1 Respondents Response on where do they go when they want to buy a
computer and computer parts.
Table 4.1 and Figure 3.1 54% of the respondents went to CD-Kings Stores when they want to
buy computers, the other 22% are regular customer of Pacific Mall (computer store), and 18% for the
respondents are more comfortable to SM Lucena (Computer Store). 3% of the respondents bought their
computers, parts and accessories in Manila while 3% are regular costumer of two stores in Gumaca, Quezon
the followings; 2% at BOB and DZ Computer Center and 1% at Quickfox Computer sales and services
plus+.
54%
1%2%
3%
18%
22%
Respondents Response on where do they go
when they want to buy a computer and
computer parts
CD‐R King Stores Quickfox Computer sales and services plus+
Bob and DZ Computer Center/store Computer store in Manila
SM Lucena (Computer store) Pacific Mall Lucena (Computer store)


A.5. Willingness of the market to go to a New Computer Store
A.5.1. Respondents Response to their Willingness to go to a New Computer Store
Table 5.1 Respondents Response to their Willingness to go to a New Computer
Store
Willingness to go
No. Of Responses
Percentage
Distribution
Yes 89 89%
Maybe 10 10%
No 1 1%
Total 100 100%
Figure 4.1 Respondents Response to their Willingness to go to a New Computer Store
Table 5.1 and Figure 4.1 show that 89% of the respondents are willing to go to the
proposed business, While 10% are not sure if they will go to a new computer store and
the remaining 15% are not willing.
89%
10%
1%
Respondents Response to their Willingness
to go to a New Computer Store
Yes Maybe No


A.5.2. Respondents Response on how frequent they want to go to a New Computer
Store
Table 5.2 Respondents Response on How Frequent They Want to go to a New
Computer Store.
Frequency No. Of Responses
Percentage
Distribution
Daily 1 1%
Weekly 8 8%
Monthly 34 34%
Yearly 1 1%
Whenever needed 56 56%
Total 100 100%
Figure 4.2 Respondents Response on How Frequent They Want to go to a New
Computer Store.
Table 5.2 and Figure 4.2 show that 56% of the respondents are frequently want to go
whenever they needed the assess of the new computer store while 34% wants to visit
it monthly to be updated with the latest computers, parts, and accessories. 8% of the
respondents are willing to go weekly and 1% of respondents wanted in the store daily,
another 1% of respondents is in the yearly scheduled visit.
1%
8%
34%
1%
56%
Respondents Response on How Frequent
They Want to go to a New Computer Store
Daily Weekly Monthly Yearly Whenever needed


A.5.3. Respondents Response on How Much Time They will Spend to a New Computer
Store
Table 5.3 Respondents Response on How Much Time They will Spend to a New
Computer Store
Time No. of Responses
Percentage
Distribution
less than 1 hour 78 78%
1-2 hours 19 19%
3-4 hours 1 1%
more than 4 hours 2 2%
Total 100 100%
Figure 4.3Respondents Response on How Much Time They will Spend to a New
Computer Store
Table 5.3 and Figure 4.3 show that 78% of the respondents want to spend less than
one hour in a Computer Store, 19% of them wants to take a look in 1-2 hour/s. There
are 2% who are willing to spend time in a computer store for more than 4 hours. And
1% wants 3-4 hours.
78%
19%
1% 2%
Respondents Response on How Much Time
They will Spend to a New Computer Store
less than 1 hour 1‐2 hours 3‐4 hours more than 4 hours


A.5.4. Respondents Response to their Preferred Days of Going to a New Computer
Store.
Table 5.4 Respondents Response to their Preferred Days of Going to a New Computer
Store.
Preferred Day No. of Responses
Percentage
Distribution
Monday to Sunday 2 2%
Monday to Saturday 78 78%
Monday to Friday 17 17%
Saturday and Sunday 3 3%
Total 100 100%
Figure 4.4 Respondents Response To Their Preferred Days Of Going To A New Computer
Store.
Table 5.4 and Figure 4.4 show that most of the respondents’ preferred days of going to
computer store are Monday to Saturday with the response of 78%. 17% of them want to go
from Monday to Friday. There are 3% of those who want to go in Saturday and Sunday. And
only 2% prefer from Monday to Sunday.
2%
78%
17%
3%
Respondents Response to their Preferred
Days of Going to a New Computer Store
Monday to Sunday
Monday to Saturday
Monday to Friday
Saturday and Sunday


A.5.5. Respondents Response to their Preferred Computer Store Hours
Table 5.5 Respondents Response to their Preferred Computer Store Hours
Preferred Time No. of Responses
Percentage
Distribution
7am to 8pm 8 8%
7am to 9pm 5 5%
7am to 10pm 67 67%
8am to 8pm 7 7%
8am to 9pm 8 8%
8am to 10pm 3 3%
9am to 8pm 0 0%
9am to 9pm 0 0%
9am to 10pm 2 2%
Total 100 100%
Figure 4.5 Respondents Response to their Preferred Computer Store Hours
8%
5%
67%
7%
8%
3% 0% 0% 2%
Respondents Response to their Preferred Computer
Store Hours
7am to 8pm
7am to 9pm
7am to 10pm
8am to 8pm
8am to 9pm
8am to 10pm
9am to 8pm
9am to 9pm
9am to 10pm


Table 5.5 and Figure 4.5 show that most of the respondents prefer hours to go to a computer
store are between 7am to 10pm that has 67% of responses. 7am to 8pm and 8am to 9pm has
both 8% responses, 8am to 8pm has only 7% of respondents, 7am to 9pm has 5% and 8am to
10pm has 3% only. There are only 2% respondents to 9am to 10pm while 9am to 8pm and
9am to 9pm has no respondents.
B. Result of interview
B.1- Results of the interview with Mr. Robert Jodavar Iglesia the owner of Bob and DZ
Computer Center in Bonifacio St. Baranggay Rizal Pob. Gumaca, Quezon held within the said
Computer Store on October 27, 2014.
a) Personal data.
1. Name: Mr. Robert Jodavar Iglesia
2. Name of Establishment/business: BOB and DZ Computer Center
3. Address: Bonifacio St. Brgy. Rizal Pob. Gumaca, Quezon
4. Date of interview: October 27, 2014
b) Questions.
A. Business Background
The owner of the BOB and DZ Computer Center choose this kind of business because it
is connected to his job as a computer technician and it is also his wife suggestion, he has also the
traits of being a Computer Whiz. This business has started 5 years ago. The Bob and DZ
Computer Center are started located at the house of the owner, with a small amount of products.
The owner also thought that these businesses are in demand because of industrial age and the
youth are more interested in the same field.
B. Marketing Aspects of the Business
The Bob and DZ Computer Center treat their customers with approachable and bright
conversation, being polite to the customer are more important than setting an affordable
product. It is how they handle their customers who are mostly Computer Shop Owners
and College Students. The services that Computer Center offers are Computer Repair,
Free Checkup and setting the products to the most affordable prize. It is unique to the
other Computer Store because it has faster service and simple, more benefit and warranty
to the products, the business has also have more affordable products than the other store
has. The Bob and DZ Computer Center has existing competitors who are the following;
Quickfox, CD-R King Lucena, computer shop with computer part and accessories sales;
they also use the affordability of the products and services to compete against
competitors. To get the loyalty of the customer the good attitude of the employee are the
attraction of the business to build a loyalty between the business and the customer. In
month of March and April they encounter the highest income while in month of June and
February has the lowest income (based on 2013 income record).


C. Operational and technical aspects of the business.
The Bob and DZ are settled at Bonifacio St. Brgy. Rizal Pob. Gumaca, Quezon because
of crowd, and there are more customer can be attracted to the store. The operating days of
the Computer Center are everyday at 8oclock in the morning to 5:30 in the afternoon but
in the weekends (Saturday and Sunday) it is at 8oclock in the morning to 12noon. The
location of this business most affects the market profitability because more people can be
attracted to the store, and it is important to be known by many customers. Most common
problem of this business is the warranty returns because the profit for that product is at
risk. They get their supplies in the Computers, Parts and accessories manufacturer at
Manila; they have no permanent producer because they want to have the other brand of
the product. The owner starts that kind of business with the following requirements;
Baranggay Certificates, Municipal Cetificate, DTI, BIR. With those requirements the
government policy mostly affects the business are the Taxes or BIR and also the
employee benefits.
D. Organizational and manpower aspects of the business.
The BOB and DZ Computer Center is a Sole Proprietorship that manages by the owner of
the business. The primary rules of the business for the employee are no Loitering, and
overpricing; there are three employees in the business without the owner. The primary
jobs of the employee are to repair the computers and to guide the customers. The monthly
salaries of the employee are between P 7000 to P 8000 it depends upon the performance,
with the benefits of 13th
month pay, and SSS. The employee should be industrious,
diligent and approachable to be able to stay in the Business. The common problem
encountered to the employees is sleeping while in the middle of the job to solve it the
salary deductions are applied as a penalty.
E. Financial aspects of the business.
The starting Capital of the BOB and DZ Computer Center is Php 98, 500, the operating
expenses are follow;
Transportation Expenses- 20,000
Employees’ Salaries- 21,000
Taxes- 3,500
Total- 44,500
The fees from the government are the following: BIR- Taxes, Employee Benefits
107,975.25 is the average monthly income of the business (Year 2013).
F. Future Directions
The owner of the BOB and DZ Computer Center has a plan to expand his business to have a
Franchise in Lopez, Atimonan and Calauag Quezon and air conditioning in a bigger and
better spacing location.
G. Advice to entrepreneur
The owner of the BOB and DZ Computer Center advice for new entrepreneurs who want to
start a business “Be positive and don’t forget to pray to God before starting a business”


B.2- Results of the interview with Engr. Jean H. Ravanzo the manager of Quickfox
Computer Sales and Services Plus+ in Ravanzo Rich Building, 05 E. Aguinaldo St. Gumaca,
Quezon held within the said Computer Store on October 28, 2014.
a) Personal data.
1. Name of Interviewee: Engr. Jean H. Ravanzo
2. Name of Establishment/business: Quickfox computer sales and services plus+
3. Address: Ravanzo rich building, 05 E. Aguinaldo St., Gumaca,
Quezon
4. Date of interview: October 28, 2014
b) Questions.
A. Business Background
The manager of the Quickfox computer sales and services plus+ choose this kind of business
because it is connected to her job as a computer Engineer and it is also her Husband
suggestion, she has also the traits of being a Computer Whiz. This business has started 6-5
years ago. The Quickfox computer sales and services plus+ are started with the capital from
her savings. The manager also thought that these businesses are in demand because of
industrial age and most of the youth has a computer whiz traits .
B. Marketing Aspects of the Business
The Quickfox computer sales and services plus+ treat their customers with approachable and
bright conversation, being friendly to the customer. It is how they handle their customers who
are mostly Computer Shop Owners businessman who wants to buy computers and College
Students. The services that Computer Center offers are Computer Repair and Free Checkup.
It is unique to the other Computer Store because they sales not only computer services and
products but also sales motor cycle parts, the business has also have more affordable products
than the other store has. The Quickfox computer sales and services plus+ has existing
competitors who are the following; Bob and DZ, CD-R King Lucena, computer shop with
computer part and accessories sales; they also use the uniqueness of the products and services
to compete against competitors. To get the loyalty of the customer the good attitude of the
employee and great warranty extension are the attraction of the business to build a loyalty


between the business and the customer. In month of March to June they encounter the highest
income while in month of February and March has the lowest income (based on 2013 income
record).
C. Operational and technical aspects of the business.
The Quickfox computer sales and services plus+ are settled at Ravanzo rich building, 05 E.
Aguinaldo St., Gumaca, Quezon because privacy or private transaction between costumer,
and there are more customer can be attracted to the store. The operating days of the Computer
Center are Monday to Saturday at 8oclock in the morning to 5:30 in the afternoon but in the
weekends (Saturday) it is at 8oclock in the morning to 12noon. The location of this business
most affects the market profitability because better communication inside the store is
satisfied, and it is important to be known by limited customers. Most common problem of this
business is the warranty returns because the profit for that product is at risk. They get their
supplies in the Computers, Parts and accessories manufacturer at Manila; they have no
permanent producer because they want to have the other brand of the product. The owner
starts that kind of business with the following requirements; Baranggay Certificates,
Municipal Cetificate, DTI, BIR. With those requirements the government policy mostly
affects the business are the Taxes or BIR and also the employee benefits.
D. Organizational and manpower aspects of the business.
The Quickfox computer sales and services plus+ is a Sole Proprietorship that manages by the
Manager of the business. The primary rules of the business for the employee are no Loitering,
and sleeping in the job; there are 9-10 employees each branch in the business. The primary
jobs of the employee are to repair the computers and to guide the customers. The monthly
salaries of the employee are between P 8,000- P 10,000 it depends upon the performance,
with the benefits of 13th
month pay, and SSS. The employee should be industrious, diligent
and approachable employees are the qualities that make the business expand. The common
problem encountered to the employees is sleeping while in the middle of the job to solve it
always checking the employees.
E. Financial aspects of the business.
The starting Capital of the Quickfox computer sales and services plus+ is Php 200,000-
250,000 in the main branch and Php 100,000-150,000 to other branch, the operating
expenses are follow; (monthly)
Transportation Expenses- 40,000
Employees’ Salaries- 100,000
Taxes- 7,000
Total- 147,000
The fees from the government are the following: BIR- Taxes, SSS Employee
188,976.50 (present average monthly income year 2013, only in the Gumaca Branch)
F. Future Directions


The owner of Quickfox computer sales and services plus+ has a plan to expand his business,
air conditioning in a bigger and better spacing location.
G. Advice to entrepreneur
The owner of the Quickfox computer sales and services plus+ advice for new entrepreneurs
who want to start a business “The entrepreneurs have a different techniques in establishing a
better business but we should have a unity with the same respect to the government law in
taxes weather the government official are corrupt or honest”
C. RESULTS OF OBSERVATION
 Behaviours of Costumers inside the Computer Store

 Behaviours of Employee inside the Computer Store
Types of Products and Services offered
 Building Lay-outs
CABINET OF EQUIPMENTS
Staff’s place
L
A
R
G
E
M
I
R
R
O
R
CABINET OF
Displayed
PRODUCTS
CABINET OF Displayed PRODUCTS
(accessories, motor cycle parts and accessories)
C
H
A
I
RC H A I R
Cabinet for computers, parts and accessories
Priority
no.
Cabinet Staffs
entrance
Rest Room Stock Room


Figure 5.1 Building Lay-out Quickfox computer sales and services plus+.
 Processes in a Computer Store
Figure 5.2 Processes of the People in a Computer Store
This figure show the process of the people in entering a computer store, first step is identifying
who are the customers. Second let the customer enter the store and third is to entertainment
between the staff and the customer. After the entertainment the customer will select a product,
and pay for it; after the payment is preparing for the sold product and the delivering of the
product. The process is repeated every time they were attending the lesson.
Entrance
PROCESS OF
THE PEOPLE IN
A Computer
Store
Customer
Enter the
Store
Entertain the
customer
Pay for the
product
Give the
product to the
customer
1
2
35
6
Select a
Product to
buy
4
Glass wall


D. Result of the foot traffic observation from October 27, 2014-November 2, 2014, the foot traffic
located at Sergio Osmiña St. Atimonan Quezon.
Time: Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Morning:
7:00‐7:30 9 8 12 9 16 6 34
7:30‐8:00 31 33 35 32 31 11 45
8:00‐8:30 12 14 17 13 17 25 20
8:30‐9:00 11 10 18 16 12 34 31
9:00‐9:30 22 25 27 23 23 19 12
9:30‐10:00 18 17 19 28 19 23 23
10:00‐10:30 14 14 15 13 15 22 23
10:30‐11:00 12 15 12 10 13 25 34
11:00‐11:30 45 39 47 42 46 21 12
11:30‐12:00 33 35 29 36 34 30 22
12:00‐12:30 36 31 28 21 37 23 12
12:30‐1:00 21 23 27 36 21 24 23
1:00‐1:30 14 12 11 15 11 34 35
1:30‐2:00 13 10 9 18 12 23 28
2:00‐2:30 16 10 14 15 17 5 18
2:30‐3:00 11 9 4 11 11 3 16


3:00‐3:30 9 12 3 9 10 4 17
3:30‐4:00 9 11 35 7 8 11 17
4:00‐4:30 31 29 23 34 35 23 21
4:30‐5:00 21 28 35 27 23 21 23
5:00‐5:30 34 38 34 32 29 34 24
Evening:
5:30‐6:00 23 27 26 25 24 36 11
6:00‐6:30 27 21 30 26 27 23 14
6:30‐7:00 22 27 24 24 9 21 23
7:00‐7:30 11 8 29 9 10 34 25
7:30‐8:00 23 27 23 20 25 26 22
8:00‐8:30 12 21 18 14 23 21 18
8:30‐9:00 32 39 24 23 34 6 19
9:00‐9:30 35 31 36 37 40 12 19
Total 607 624 664 625 632 600 641


The researcher conducted the foot traffic observation to measure and observes the number of people who
pass by in the target location of the proposed business through the help of the residence in same location.
The observation was conducted from 7:00 in the morning to 9:30 in the evening of October 27, 2014 to
November 2, 2014. The table and graph shows that more pedestrian pass by in the target location during
Wednesday because it is the regular day of classes and most of the pedestrians are students and Sunday
because it is worship day (Weekends).
CHAPTER V
MARKET FEASIBILITY
A. INDUSTRY DESCRIPTION/INDUSTRY COMPETITIVENESS
560
580
600
620
640
660
680
Days
Number of Pedestrian passes
DAYS
Foot traffic Observation Result
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday


This study considered the size and scope of the market, wherein the researcher used 100
randomly selected respondents from the number of households in Barangay Zone I, Zone II, Zone III, Zone
IV, Talaba, Malusak and Lakip Atimonan, Quezon.
The Computer business here in Atimonan is in growth stage. Consequently the nature of the
industry of Computer stores in the town is stable because there are Computer Store existing in town and
there are also few competitors like the sellers of second hand computer from the local computer owners.
The selling price of an computer, parts or accessories would be mark-up based on the terms of
payment preferred by a customer. Prices of products may vary per brand. This kind of business has
seasonality. The price of a computers, parts or accessories decreases due to discount offers during lean
month.
During lean seasons, existing competitors due offer promos such as product bundling, giving
freebies and also giving more discounts so as to encourage the market to buy the product. A new Industry
player cannot easily enter this kind of business because huge capital is needed in establishing this kind of
business. But the researcher still wants to pursue this business because of the opportunities present in the
locality.
Based on the result of the survey, the attributes that the market preferred are free warranty and free
delivery. So the proposed business will grant an extended warranty for the parts and labor, an offer that
existing competitors do not have. Upon delivery of the product, the business could also do free repair of the
computers, and parts or accessories within the warranty period.
B. ACCESS TO MARKET OUTLETS OR CHANNELS OF DISTRIBUTION
The proposed business is stored-based. The researcher will establish a store with showroom,
where people can go to buy products. The potential buyers for the proposed business ventures are
teenagers who are 14 and above years old residing in Atimonan, Quezon. Other residents of the nearby
islands like Alabat and Perez, Quezon may be potential buyers also, because they may rather go to
Atimonan which is nearer to them than go to Lucena City.
C. ACCESS TO SUPPLY
The Computer Store source of supply would be the following:
 Electricity - Quezelco Atimonan, Quezon
 Water - Think thirst and Water Station in Atimonan, Quezon
 Computers, parts and accesories -Lucena City and Manila


 Telephone - GTSI Atimonan, Quezon
 Internet Connection – (F1 internet CATV Atimonan Branch)
D. GOVERNMENT REGULATIONS AFFECTING THE BUSINESS
To start up a Computer Store the following government requirements are needed.
 SEC Registration & Articles of the Partnership and by laws if the Partnership.
 Verification of the business name with SEC
 Registration of BIR Taxpayer Identification Number (TIN)
 Registration of the employees with the SSS, Phil Health and Pag-IBIG
 Business Permits from the LGU
 Mayor’s Permit
 Sanitary Permit
 Building Permit
 Health Certificate
 Electrical Inspection
 Plumbing Inspection
E.PROPOSED MARKETING PROGRAM
The proposed Products, business would sell both major and small Products. Based on the result of
the survey, the proposed would sell products items that the markets commonly look for, such as Full
Package Laptop, Full Package Desktop, Batteries (Laptop), Blank Media (CD-ROM), Card
Reader, Computer Cables and Connectors(terminals), Computer Cases/Chassis, CD/DVD ROM
Drives, Digital Versatile Disc (DVD-ROM), Electronic Games (Installer), Hard Drive, Head Set,
Joystick (for PC or PS2), Keyboards, Memory/ RAM, Memory Stick (Flash Drive), Memory Stick
(Memory Card), Microsoft Software, Modems, Monitors & Display, Motherboard, Mouse,
Network Card, Power Bank (Portable Charger), Power Supply, PRINTER, Processor/CPU,
Scanners, Sound Cards, Speaker, TV Tuners, UPS (Uninterruptible Power Supply), Video/Graphic
Cards, Video Projectors, Webcams and Other software
The target market are teenagers of age 14 and above years old, residing in Atimonan Quezon and
has a family income bracket of Php 14,000 and above
The proposed business will offer the following attributes “offering free warranty”, “friendly and
knowledgeable staff, “good location” and offers affordable price”, to encourage customers to buy the
product.


F.MARKET POTENTIAL AND PROJECTED SALES
The main targets of the proposed business are computer users, computer shop owners, teenagers
and children who want to play any kind of computer games. The proposed business is also for all people
who want to purchase computers. That is reason why the proposed business also offers free check-up of the
computers for the benefit of other customers.
RESPONDENTS
NO. OF
RESPONDENTS
Talaba 1543
Malusak
1586
Lakip
524
Zone I 3708
Zone II 3458
Zone III 1786
Zone IV 3145
TOTAL: 15750
The proposed Computer business had a target market of 15750 numbers of Household. The
researcher then assumes that 20% out of 89% of the respondents who said that they are willing to go to the
projected Computer Store will be the potential market. The researcher assumed the following total number
of target market (15750)*(89%)*(20%) which is 2803.5 or 2803 number of households.
Computation:
89% (willing to go to Computer Store)* 15750 (total number of respondents)* 20%
(percentage assumed by the researcher)
= 89%*15750*20%
=.89*15750*.2
=14017.5*.2
= 2803.5 or 2803 (market base)


MONTHS SEASONALITY REASONS/REMARKS
JANUARY PEAK
It is new year, the people buy new computers to replace
their former computers, parts and accessories which last
for a year(s)
FEBRUARY AVERAGE The market looks for a product during Valentine’s Day
MARCH PEAK
This month has many activities like online studying,
thesis project completion, and other related to computer.
APRIL PEAK
MAY PEAK
JUNE PEAK
Start of the class from summer vacation, computers, parts
and accessories are in demand.
JULY LEAN Ordinary month
AUGUST AVERAGE
The market looks for a technological products because of
the town fiesta of Atimonan
SEPTEMBER LEAN Ordinary month
OCTOBER LEAN Ordinary month
NOVEMBER LEAN Ordinary month
DECEMBER PEAK
Christmas season, people receives money such as cash
gift and 13th month pay, thus this is the month they buy
computers, parts, and accessories they want.
SEASONALITY
PERCENTAGE
OF BUSINESS
POTENTIAL
MARKET
LEAN 10% 156
AVERAGE 30% 469
PEAK 50% 782

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