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Design Driven Innovation
Turning a coffeebrewer into a coffee experience
Let’s use the old trusted coffeebrewer as
our starting point...
Now let’s look at the inflection point*
           and the role of design driven innovation




* http://www.31v.nl/2010/02/designing-value-beyond-the-inflection-point/
Once you get the hang of it, it’s easy to
use the framework on more challenging
scenarios like...
Radical Change
                                     Electric cars as
                                     transportation
technology




                                                                mobility?
             Incremental Change




                                  Gasoline powered cars
                                    as transportation




                                     Incremental Change             Radical Change


                                                          meaning
Radical Change
                                  google health
technology




                                                             nutrition?
             Incremental Change




                                      docters




                                  Incremental Change             Radical Change


                                                       meaning
We need human centered design to
make everyday “things” more useful,
pleasurable and valuable.
We need design driven innovation to
discover and fulfill our unmet needs and
desires.
The beautiful coffee samples in these slides were kindly provided by:
http://www.flickr.com/photos/vegard/4731223378/
http://www.flickr.com/photos/teigan/219718003/
http://www.flickr.com/photos/pierofix/3094329703/

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The value of Design Driven Innovation

  • 1. Design Driven Innovation Turning a coffeebrewer into a coffee experience
  • 2. Let’s use the old trusted coffeebrewer as our starting point...
  • 3.
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  • 10. Now let’s look at the inflection point* and the role of design driven innovation * http://www.31v.nl/2010/02/designing-value-beyond-the-inflection-point/
  • 11.
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  • 16. Once you get the hang of it, it’s easy to use the framework on more challenging scenarios like...
  • 17. Radical Change Electric cars as transportation technology mobility? Incremental Change Gasoline powered cars as transportation Incremental Change Radical Change meaning
  • 18. Radical Change google health technology nutrition? Incremental Change docters Incremental Change Radical Change meaning
  • 19. We need human centered design to make everyday “things” more useful, pleasurable and valuable.
  • 20. We need design driven innovation to discover and fulfill our unmet needs and desires.
  • 21. The beautiful coffee samples in these slides were kindly provided by: http://www.flickr.com/photos/vegard/4731223378/ http://www.flickr.com/photos/teigan/219718003/ http://www.flickr.com/photos/pierofix/3094329703/