1. business model canvas

2. What is
Mobile Monday Amsterdam

3. CC - @jeeem - http://www.flickr.com/photos/momoams/4679912961/

4. “A bi-montly event in
Amsterdam that
connects and inspires
pioneers in the mobile
industry.”

5. http://www.youtube.com/watch?v=dtw8v8_aFfw

6. about /me
Chairman / Mobile Monday Amsterdam
Co-founder / 31Volts [service design]
@marcfonteijn

7. Mobile Monday Amsterdam
raises some eyebrows

8. we have world class
speakers but the
entrance is free

9. why does our business
model work and how
can it be improved

10. in order to figure that
out, I sketched the
model on a canvas*
* the awesome Business Model Canvas by Alexander Osterwalder

11. what started with...

13. resulted in...

15. let’s walk through the
business model
components

16. Mobile Monday Amsterdam
business model canvas overview

17. Customers (1) “mobile” inspiration that is worth sharing &
the audience meeting other mobile pioneers

18. Customers (2)
we can’t offer money so we offer “Amsterdam”
the speakers

19. Customers (3) creating brand awareness for sponsors
the sponsors through all the communication channels

20. Key activities organizing a great event is the one and
event organization only activity of Mobile Monday Amsterdam

21. Key resources a team that can organize, a lot of vollunteers that help
in one way or the other and the Mobile Monday Amsterdam
team, social capital & brand brand which has become a label of approval

22. Customer relationships you get a Mobile Monday Amsterdam
meetup.com “membership card” by joining the event at meetup.com

23. Channels the live event and social media are the
event & social media most important channels to reach the audience

24. Partners anyone that helps our content
media reach a broader audience

25. Revenue stream sponsorship in hard cash &
cash & resources through resources

26. Cost structure getting the speakers to Amsterdam, giving them food &
flights, hotels & venue shelter, making sure we have a place to host the event

27. the magic ingredient in
this model is passion

28. social capital is the oil
that makes the engine run

29. but it’s a pretty traditional
“attention triangle”
business model

31. you need all 3
“customers” to make
the model work

32. how could we
innovate

33. some scenarios

34. ?
1. translate key resources eg. affiliate the brand with other activities or
in new value propositions use the organization skills for other events

35. 2. make the customer a model where people buy-in to be part of a
relationship bi-directional community that creates something special

36. ?
3. monetize current keeping the entrence to the event free at all times,
customers new ways merchandising is an example

37. Share your ideas! what are examples of other “attention triangle”
models that succesfully innovated their model?

38. download the model at
http://31v.nl/momoams_bmc

39. get in touch
@marcfonteijn / marc@31v.nl