20. Define the research problem
Select media and sample: select media or titles
and sample issues, editions or dates & sample
relevant content
Define analytical categories: actors/sources or
subjects/themes/issues or vocabulary/lexical
choice or value-dimensions/stance such as
positive/negative/ neutral
Construct a coding schedule
Pilot the coding schedule and check reliability
Data-preparation and analysis
Editor's Notes
# Bernard Berelson.(1952). Content Analysis in Communication Research. Glencoe, Illinois: Free Press
Holsti, O.R. (1969). Content Analysis for the Social Sciences and Humanities. Reading: MA: Addison-Wesley
Krippendorf, K. (2004). Content Analysis: An Introduction to its Methodology (2nd edition). London: Sage
