How to accelerate a digital transformation in a pharma environment

•

5 likes•1,517 views

Presentation by Davide Bottalico, Head of Digital, Takeda More info: https://mhealthinsight.com/2016/09/08/join-us-at-digipharm-2016-conference/

Marketing

Davide Bottalico, Head of Digital @Takeda Italy
How to accelerate a digital transformation in a pharma environment
@Bottavide

@Bottavide
The Evolution of Pharma Digital Marketing

@Bottavide
The Strategic Value of Digital Investments in Pharma

@Bottavide
Galaxy of Digital Acceleration

@Bottavide
Multichannel & Digital Health

@Bottavide
How we’re organizing Digital in Takeda Italy
Customer segmentation
Digital Health
Customer
Engagement
•Traditional
•Multichannel
 edetailing
 Microsites
 Newseletters
 Webinars
Strategy Content/Channel Platform TargetMeasure
HCP
C
R
M
S
O
C
I
A
L
M
E
D
I
A
Channel
equivalents
Socialmedia
listeningand
monitoring
•Initiatives
•Multichannel
engagement plan
 Health Apps
 Social Media Content
 Telemedicine
 Virtual reality tools
PharmaCo
Web Direct Mail
Email
@
Phone
Sales Rep
Customer
HCP
Patients
Public
Digital
Health
Customer
Engagement

@Bottavide
Pharma Digital Transformation

@Bottavide
Digital Activation and Acceleration

Recently uploaded

DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfmayanksharma0441

What are the 4 characteristics of CTAs that convert?Juan Pineda

Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY

Storyboards for my Final Major Project VideoSineadBidwell

What’s the difference between Affiliate Marketing and Brand Partnerships?Partnercademy

ASO Process: What is App Store OptimizationAli Raza

Understanding the Affiliate Marketing Channel; the short guidePartnercademy

What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...Ahrefs

Influencer Marketing Power point presentationdgtivemarketingagenc

Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRlizamodels9

The Impact of Digital Technologies bruguardarib

Talent Management for mba 3rd sem usefulAtifaArbar

The power of SEO-driven market intelligenceHinde Lamrani

The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...CIO Business World

Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDemandbase

Common Culture: Paul Willis Symbolic CreativityMonishka Adhikari

Master the Art of Digital Recruitment in Asia.pdfHigher Education Marketing

Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garsiderobwhite630290

定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一s SS

Miss Immigrant USA Activity Pageant Program.pdfMagdalena Kulisz

Recently uploaded (20)

DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf

What are the 4 characteristics of CTAs that convert?

Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf

Storyboards for my Final Major Project Video

What’s the difference between Affiliate Marketing and Brand Partnerships?

ASO Process: What is App Store Optimization

Understanding the Affiliate Marketing Channel; the short guide

What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...

Influencer Marketing Power point presentation

Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR

The Impact of Digital Technologies

Talent Management for mba 3rd sem useful

The power of SEO-driven market intelligence

The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...

Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf

Common Culture: Paul Willis Symbolic Creativity

Master the Art of Digital Recruitment in Asia.pdf

Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside

定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一

Miss Immigrant USA Activity Pageant Program.pdf