a new european approach to mhealth the perspective of app developers by martin wrigley

1. A NEW EUROPEAN APPROACH TO M-HEALTH
THE PERSPECTIVE OF APP DEVELOPERS

2. Martin Wrigley, General Manager, Europe

3. The Apps Alliance: Mission, Vision, Commitments
Mission
• To be a valued resource for developers and promote an industry that rewards
entrepreneurial innovation.
Commitments
• Promote developers’ contribution to the economy and society: analyse and
report on the industry's growth, strength and vitality.
• Advocate for entrepreneurs and innovators: represent developers and fight
on their behalf on public policy and industry issues.

4. The Apps ecosystem: multiple solutions,
multiple benefits
• Apps for Doctors to use directly
• Apps for Doctors to proscribe for patients
• Apps to extend the medical reach
– Preventive care
– Telemedicine and remote monitoring
– Lifestyle and well-beings apps
• Huge potential economic benefit:
99 Billion Euro saved by 2017, 93 Billion Euro added to the EU’s GDP by 2017

5. A developer-friendly mHealth strategy
Developers need a new and improved environment to innovate and
scale-up, based on
• Harmonisation of rules, as a long-term objective
• Clarification of obligations and definitions, as a short-term
objective
• Wider availability of funds, grants and reimbursement models
• A different mind-set thanks to savvy and empowered users

6. Supporting App Developers, our role and views
• We commit to socialise existing applicable regulations and
representing developers in the EU decision-making process
• We support innovation that allows patients to monitor their
own health, and health care industry to work more
efficiently
• We support wise regulation and standards that improve
user’s trust and boost competitiveness

7. THANK YOU
Martin Wrigley
Application Developers Alliance
martin@appdevelopersalliance.org
@AppsAlliance