This document outlines David Doherty's vision for mobile-first clinical trials. It discusses how ratings and transparency will drive innovation in clinical trials. Mobile technologies allow trials to be more patient-focused and conducted on a larger scale. This will help patients gain insights from their own health data and enable those who participate in trials to help others. The business model is providing quality healthcare information to patients anytime, anywhere through their mobile devices.

1. 25 March 2015
Edinburgh, Scotland
Mobile First
Clinical Trials
David Doherty

2. For this slide deck & video:
@mHealth
http://twitter.com/mHealth

3. Don't turn off your Mobile
http://twitter.com/mHealth

4. http://twitter.com/mHealth

5. My first memory in life
was of Telecoms in
Healthcare
http://twitter.com/mHealth

6. My first memory in life
was of Telecoms in
Healthcare
http://twitter.com/mHealth

7. My first memory in life
was of Telecoms in
Healthcare
http://twitter.com/mHealth

8. My first memory in life
was of Telecoms in
Healthcare
http://twitter.com/mHealth

9. 1995: I'm at Medical School
& I've got a Mobile in
my pocket
http://twitter.com/mHealth

10. 1995: I'm at Medical School
& I've got a Mobile in
my pocket
http://twitter.com/mHealth

11. 2006: Launched 3G Doctor
http://3GDoctor.com

12. http://3GDoctor.com
Available 24x7 for a cost
of only £35 per
Consultation.

13. Simply register on the secure
3GDoctor.com website.
http://3GDoctor.com

14. Top up your Account.

15. Create or Share a PHR.
Http://HealthVault.com

16. Share your concerns with
the help of an Interactive
Medical History
Questionnaire.
Http://MedicalHistory.com

17. Share any additional
information you feel could
be helpful (eg. Photos,
Websites, YouTube
Videos).

18. A Doctor will review the
info you shared &
conduct any neccessary
research before Video
Calling you.

19. The Video Consultation
normally lasts no more
than 10 minutes.
http://3GDoctor.com

20. Login after your Consult
to view, download & print
off your comprehensive
written Consultation
Report.
http://3GDoctor.com

21. This document includes
an action plan to ensure
the next move you make
is the right one.
http://3GDoctor.com

22. After every Consult we
ask Patients to share
feedback to help us
improve the service we
offer.
http://3GDoctor.com

23. We're not a replacement
for a Family Doctor (the
best place for you to get
care).
http://3GDoctor.com

24. We're not selling Prescriptions.
http://3GDoctor.com

25. The Patient is our only
customer & we aren't
involved in selling
personal information.
http://mhealthinsight.com/2014/10/12/

26. The Patient is our only
customer & we aren't
involved in selling
personal information.
http://mhealthinsight.com/2014/10/12/

27. We provide you with the
documented advice of
impartial, independent
Doctors.

28. Amazon MayDay: 24/7 video call support
with 15 sec response time
Http://Amazon.com

29. Talk to us about how we
can add value to your
clinical trials.
Http://About.me/mHealth

30. http://3GDoctor.com

32. 1986

34. AllTrials
Http://mHesalthInsight.com/2014/03/06/

35. In sport they don't even publish the
good stuff

36. That's all changing...

37. In 2015 it's
all in your
Pocket

38. We can use devices to Care

39. Anytime, Anywhere Care

41. Well now you
wouldn't really want
to start from here

42. Big Challenges: Recruitment

43. Big Challenges: Costs

44. Big Challenges: Facility Based

45. Big Challenges: Lack of Results

46. “Promise me you'll never wear a
pink ribbon in my name or drop
a dollar into a bucket that goes
to breast cancer “awareness”
for “early detection for a cure”
Laurie Becklund RIP
Big Challenges: Documentation

47. Big Challenges: Focus ≠ Patients

48. The world's biggest car transport
company owns no cars
http://uber.com

49. World's biggest accomodation supplier
owns no property
http://airbnbr.com

50. World's most valuable retailer has
zero inventory
http://alibaba.com

51. World's most popular media company
creates no content

52. Apple ResearchKit is decisive...

53. Apple ResearchKit is decisive...
http://www.medscape.com/viewarticle/841646
“By shifting data collection to consumers in their real world,
on a massive scale, this potentially represents the
biggest change since the origins of clinical trials
- such as with citrus fruits for scurvy in 1747
or streptomycin for tuberculosis in 1946”
@EricTopol

54. World's biggest Clinical Trial company
isn't going to sell Drugs

55. World's biggest Clinical Trial company
isn't going to sell Drugs

56. The single most conclusive evidence
that it'll disrupt Clinical Trial Industry?

57. When boiled down research
is about asking questions
& documenting answers

58. Trials need to be designed like marriages
NOT one night stands.

59. Clinical Trial Ratings will be the biggest
driver of Innovation

60. Ratings will reward the Ethical,
Scientific & Transparent

61. Ratings will require Documentation
https://www.youtube.com/watch?v=BFmb9OL-oq0
“Promise me you'll never wear a
pink ribbon in my name or drop
a dollar into a bucket that goes
to breast cancer “awareness”
for “early detection for a cure”
Laurie Becklund RIP

62. Ratings will demand we at least appear
efficient

63. Ratings will reward those who help
Patients gain insights from their data
https://www.youtube.com/watch?v=BFmb9OL-oq0

64. Ratings will reshape how we think
about Risk

65. Ratings will demand we're available

66. Ratings will demand we're available

67. Ratings will require us to listen
”The word LISTEN has the same
letters as the word SILENT”
Alfred Brendel

68. Ratings will demand good use of tech

69. Ratings will demand good use of tech

70. Ratings will demand good use of tech

71. Ratings will demand good use of tech

72. Ratings will demand quality content

73. Ratings will demand a relationship beyond
the trial

74. Ratings will make it sensible to Crowdfund
Clinical Trials
We're developing new Antibiotics

75. Ratings will make it sensible to Crowdfund
Clinical Trials
We're Researching
Relapsing Polychondritis

76. What's the business model?

77. The good news: This is all quite simple as
it's how we should be caring for Patients
https://www.mhealthinsight.com/2010/05/06/

78. “Just one more thing, my wife...”
https://www.mhealthinsight.com/2010/05/06/

79. Mobile First Clinical Trials will enable
Patients to help others
Life's most persistent & urgent question:
What are you doing for others?

80. @mHealth
mHealth Insight.com
Thank you!
http://about.me/mHealth/ http://twitter.com/mHealth http:///mHealthInsight.com