Less, But Better - Dieter Rams' Principles of Good Design
•
68 likes•97,853 views
A presentation from 3Pillar Senior UX Designer David Rhyne on Dieter Rams' 10 Principles of Good Design. Among the principles put forward by Rams as most important to design are that it is innovative and makes a product useful and understandable.
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (20)
Similar to Less, But Better - Dieter Rams' Principles of Good Design
Similar to Less, But Better - Dieter Rams' Principles of Good Design (20)
More from 3Pillar Global
More from 3Pillar Global (16)
Recently uploaded
Recently uploaded (20)
Less, But Better - Dieter Rams' Principles of Good Design
- 1. Less, but better.Ten principles for good design by dieter rams DAVID RHYNE Senior UX Designer david.rhyne@3pillarglobal.com http://dazid.net @dazidrhyne
- 3. flexibility & availability power & specificity
- 4. user testing flexibility & availability power & specificity
- 5. user testing user research flexibility & availability power & specificity
- 8. Dieter Rams Industrial designer and design thought leader Born May 20th, 1932 Employed by Braun, and Vitsœ
- 9. jony ive on dieter rams
- 10. “Surfaces that were without apology, bold, pure, perfectly-proportioned, coherent and effortless.” jony ive on dieter rams
- 11. “No part appeared to be either hidden or celebrated, just perfectly considered and completely appropriate in the hierarchy of the product’s details and features. At a glance, you knew exactly what it was and exactly how to use it.” jony ive on dieter rams
- 16. Now, the ten principles.
- 17. Now, the ten principles. (with some real world and digital examples)
- 18. Now, the ten principles. (I’m going to read a lot)
- 19. 1 Good design is innovative The possibilities for innovation are not, by any means, exhausted.Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.
- 20. 1Good design is innovative
- 21. 1Good design is innovative technology
- 22. 1Good design is innovative technology good design
- 23. 1Good design is innovative technology innovation good design
- 24. 2 Good design makes a product useful A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.
- 25. 2 Good design makes a product useful
- 26. 2Good design makes a product useful Level
- 27. 2Good design makes a product useful Emphasizes the usefulness of a product Level
- 28. 2Good design makes a product useful Emphasizes the usefulness of a product Disregards anything that could possibly detract from it Level
- 29. 3 Good design is aesthetic The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.
- 30. 3Good design is aesthetic
- 31. 3Good design is aesthetic
- 32. 3Good design is aesthetic
- 33. 3Good design is aesthetic
- 34. 4 Good design makes a product understandable It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.
- 35. 4 Good design makes a product understandable
- 36. 4Good design makes a product understandable The iPhone 4Good design makes a product understandable
- 37. 4Good design makes a product understandable Clarifies its own structure The iPhone 4Good design makes a product understandable
- 38. 4Good design makes a product understandable Clarifies its own structure Is self-explanatory The iPhone
- 39. 5 Good design is unobtrusive Products fulfilling a purpose are like tools.They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.
- 40. 5 Good design is unobtrusive
- 41. 5Good design is unobtrusive
- 42. 5Good design is unobtrusive Pinterest
- 43. 5Good design is unobtrusive Is neutral and restrained Pinterest
- 44. 5Good design is unobtrusive Is neutral and restrained Leaves room for the user’s self-expression Pinterest
- 45. 6 Good design is honest It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.
- 46. 6Good design is honest
- 47. 6Good design is honest Windows Phone
- 48. 6Good design is honest “Authentically digital” Windows Phone
- 49. 6Good design is honest “Authentically digital” Does not attempt to manipulate the consumer with promises that cannot be kept. Windows Phone
- 50. 7 Good design is long-lasting It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.
- 51. 7 Good design is long-lasting
- 52. 7Good design is long-lasting
- 53. 7Good design is long-lasting Horizontal navigation
- 54. 7Good design is long-lasting Avoids being fashionable Horizontal navigation
- 55. 7Good design is long-lasting Avoids being fashionable Doesn’t appear antiquated Horizontal navigation
- 56. 8 Good design is thorough down to the last detail Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the user.
- 57. 8 Good design is thorough down to the last detail
- 58. 8 Good design is thorough down to the last detail
- 59. 8 Good design is thorough down to the last detail
- 60. 8Good design is thorough down to the last detail Allows username modification Suggests an autogenerated name to get you started quickly Tumblr
- 61. 8Good design is thorough down to the last detail Shows appropriately-colored boxes next to hex codes Slack
- 62. 8Good design is thorough down to the last detail Detects high-resolution files Works with @2x convention to automatically scale high-DPI images InVision
- 63. 9 Good design is environmentally-friendly Design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the lifecycle of the product.
- 65. 9Good design is environmentally-friendly Cargo Collective
- 66. 9Good design is environmentally-friendly Is sensitive to its environment Cargo Collective
- 67. 9Good design is environmentally-friendly Is sensitive to its environment Minimizes visual polution Cargo Collective
- 68. Good design is as little design as possible Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity. 10
- 69. 10 Good design is as little design as possible
- 70. 10Good design is as little design as possible
- 71. 10 Good design is as little design as possible
- 72. 10Good design is as little design as possible Amazon Echo
- 73. Presents clear navigation and pertinent,high level details Amazon Echo 10Good design is as little design as possible
- 74. Presents clear navigation and pertinent,high level details Provides a call to action Amazon Echo 10Good design is as little design as possible
- 75. Presents clear navigation and pertinent,high level details Provides a call to action Is as little design as possible Amazon Echo 10Good design is as little design as possible
- 77. Be helpful.
- 79. Be thoughtful.
- 81. Stop thinking of yourself as a UX designer.
- 82. Stop thinking of yourself as a visual designer.
- 83. Stop thinking of yourself as a web designer.
- 84. Think of yourself as someone who is helpful and thoughtful.
- 85. Think of yourself as a designer.
- 86. “Back to purity, back to simplicity.” dieter rams
- 87. Thank you. DAVID RHYNE Senior UX Designer david.rhyne@3pillarglobal.com http://dazid.net @dazidrhyne