Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
How McGraw-Hill is
Formulating a Unified
Approach to Digital
Accessibility
Lin Mahoney
Accessibility Lead
McGraw-Hill
www....
February 1, 2017
Partnering Across Teams
McGraw-Hill Education
The Road to Accessibility
| Because learning changes everythingTM 1
The Accessibility Journey
1. The McGraw-Hill Transition
Putting the student expe...
1
The McGraw-Hill Transition
| Because learning changes everythingTM 1
Our Vision
“Unlock the full potential
of each learner”
5
| Because learning changes everythingTM 1
A 129-Year Journey:
From Publishing to Learning Science
This rich tradition
cont...
2
Accessibility and Implementation
| Because learning changes everythingTM 2
Internally for MHE teams
• What is accessibility?
• How do we define success?
• ...
| Because learning changes everythingTM 2
The MHE Accessibility Council
Our Mission:
Deliver solutions to
benefit each lea...
| Because learning changes everythingTM 2
The MHE Accessibility Philosophy
• Equally usable/useful and WCAG 2.0 AA
complia...
| Because learning changes everythingTM 2
MHE Accessibility Cycle
Phase 1:
Build the
Foundation
Phase 2:
Develop research-...
| Because learning changes everythingTM 2
Phase 1: Results
External Partnerships Internal Efforts
12
| Because learning changes everythingTM 2
Phase 2: Engaging with our users
“I have no idea if it did anything.
It’s not ob...
| Because learning changes everythingTM 214
External Testing:
Make it usable
+
Internal Testing:
Make it work
Going beyond...
| Because learning changes everythingTM 215
• Provide tools for sales and product development
• Campus visits including fa...
3
Case Study in Accessibility
| Because learning changes everything TM 317
1. Learn the standards
Translate them into tangible requirements
2. Learn use...
| Because learning changes everything TM 3
Lessons Learned: Focus on Agility
18
Accessibility updates
led to an updated UI...
| Because learning changes everything TM 319
Accessibility matters at every stage from authoring, to development,
to deliv...
| Because learning changes everything TM 3
Not perfect, but we are making progress
20
Connect Accessibility:
~73% reductio...
| Because learning changes everything TM 3
Lessons Learned: We’re Still Learning…
2018 means even bigger accessibility goa...
4
Our Future
| Because learning changes everything TM 423
Flexible FormatsInstructor SettingsStudent profiles
Focus on the needs of lea...
| Because learning changes everything TM 424
Usability feedback:
• Engagement with students who use
McGraw-Hill Education ...
| Because learning changes everythingTM 1
The Accessibility Journey
1. The McGraw-Hill Transition
Putting the student expe...
Thank you!
Upcoming SlideShare
Loading in …5
×

of

 How McGraw-Hill Is Formulating a Unified Approach to Digital Accessibility Slide 1  How McGraw-Hill Is Formulating a Unified Approach to Digital Accessibility Slide 2  How McGraw-Hill Is Formulating a Unified Approach to Digital Accessibility Slide 3  How McGraw-Hill Is Formulating a Unified Approach to Digital Accessibility Slide 4  How McGraw-Hill Is Formulating a Unified Approach to Digital Accessibility Slide 5  How McGraw-Hill Is Formulating a Unified Approach to Digital Accessibility Slide 6  How McGraw-Hill Is Formulating a Unified Approach to Digital Accessibility Slide 7  How McGraw-Hill Is Formulating a Unified Approach to Digital Accessibility Slide 8  How McGraw-Hill Is Formulating a Unified Approach to Digital Accessibility Slide 9  How McGraw-Hill Is Formulating a Unified Approach to Digital Accessibility Slide 10  How McGraw-Hill Is Formulating a Unified Approach to Digital Accessibility Slide 11  How McGraw-Hill Is Formulating a Unified Approach to Digital Accessibility Slide 12  How McGraw-Hill Is Formulating a Unified Approach to Digital Accessibility Slide 13  How McGraw-Hill Is Formulating a Unified Approach to Digital Accessibility Slide 14  How McGraw-Hill Is Formulating a Unified Approach to Digital Accessibility Slide 15  How McGraw-Hill Is Formulating a Unified Approach to Digital Accessibility Slide 16  How McGraw-Hill Is Formulating a Unified Approach to Digital Accessibility Slide 17  How McGraw-Hill Is Formulating a Unified Approach to Digital Accessibility Slide 18  How McGraw-Hill Is Formulating a Unified Approach to Digital Accessibility Slide 19  How McGraw-Hill Is Formulating a Unified Approach to Digital Accessibility Slide 20  How McGraw-Hill Is Formulating a Unified Approach to Digital Accessibility Slide 21  How McGraw-Hill Is Formulating a Unified Approach to Digital Accessibility Slide 22  How McGraw-Hill Is Formulating a Unified Approach to Digital Accessibility Slide 23  How McGraw-Hill Is Formulating a Unified Approach to Digital Accessibility Slide 24  How McGraw-Hill Is Formulating a Unified Approach to Digital Accessibility Slide 25  How McGraw-Hill Is Formulating a Unified Approach to Digital Accessibility Slide 26
Upcoming SlideShare
What to Upload to SlideShare
Next
Download to read offline and view in fullscreen.

1 Like

Share

Download to read offline

How McGraw-Hill Is Formulating a Unified Approach to Digital Accessibility

Download to read offline

In this webinar, Scott Virkler, Senior Vice President and Chief Product Officer, and Lin Mahoney, Accessibility Lead, from McGraw-Hill Education will dive into how they are addressing accessibility across their organization. They will answer questions like who leads the a11y charge and who is in charge of making content accessible, as well as cover the many challenges they face in trying to unify accessibility at their organization.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

How McGraw-Hill Is Formulating a Unified Approach to Digital Accessibility

  1. 1. How McGraw-Hill is Formulating a Unified Approach to Digital Accessibility Lin Mahoney Accessibility Lead McGraw-Hill www.3playmedia.co m Twitter: @3playmedia • Type questions in the window during the presentation • This webinar is being recorded & will be available for replay Scott Virkler Senior Vice President, Chief Product Officer McGraw-Hill
  2. 2. February 1, 2017 Partnering Across Teams McGraw-Hill Education The Road to Accessibility
  3. 3. | Because learning changes everythingTM 1 The Accessibility Journey 1. The McGraw-Hill Transition Putting the student experience at the center 2. Accessibility and Implementation Defining Accessibility and where to being 3. Case Study in Accessibility Partnering across an organization 4. The Future Scaling based on experience 3
  4. 4. 1 The McGraw-Hill Transition
  5. 5. | Because learning changes everythingTM 1 Our Vision “Unlock the full potential of each learner” 5
  6. 6. | Because learning changes everythingTM 1 A 129-Year Journey: From Publishing to Learning Science This rich tradition continues today… OUR FUTURE to meet the needs of diverse student populations. providing educators with flexible solutions… K-12, Higher Ed & Professional businesses ~4,800 employees A 129 year global reputation for… OUR HISTORY as we harness the power of technology and data… to serve educators and students in ways never before possible. 6
  7. 7. 2 Accessibility and Implementation
  8. 8. | Because learning changes everythingTM 2 Internally for MHE teams • What is accessibility? • How do we define success? • Where do we begin? 8
  9. 9. | Because learning changes everythingTM 2 The MHE Accessibility Council Our Mission: Deliver solutions to benefit each learner is at the core of what we do. Accessible offerings need to meet the needs of variety of disabilities and challenges, including but not limited to: • Visual • Auditory • Physical • Cognitive & Neurological Our target: WCAG 2.0 AA 9
  10. 10. | Because learning changes everythingTM 2 The MHE Accessibility Philosophy • Equally usable/useful and WCAG 2.0 AA compliant. • End-to-end user experience - registration through login and task completion. • All platforms, learning tools and product content were to be reviewed • But we cannot fix all at once McGraw-Hill Higher Education landscape: • 6 Platforms • 1,500 Authors • 4,500 SMEs • +500,000 ISBNs 10
  11. 11. | Because learning changes everythingTM 2 MHE Accessibility Cycle Phase 1: Build the Foundation Phase 2: Develop research- backed solutions Phase 3: Build, Test, and Deploy Phase 4: Evaluate & Iterate 11
  12. 12. | Because learning changes everythingTM 2 Phase 1: Results External Partnerships Internal Efforts 12
  13. 13. | Because learning changes everythingTM 2 Phase 2: Engaging with our users “I have no idea if it did anything. It’s not obvious to me.” “I don’t know what all that noise is at the top of the screen. ” and where we still need to improve. “I notice these are all linked to expanded definitions which is pretty cool.” “I’m pleasantly surprised to hear everything is labeled correctly!” What we do well… User testing tells us: 13
  14. 14. | Because learning changes everythingTM 214 External Testing: Make it usable + Internal Testing: Make it work Going beyond WCAG compliance Phase 2: Maximizing User Value
  15. 15. | Because learning changes everythingTM 215 • Provide tools for sales and product development • Campus visits including faculty, DSS, and administration • Partnership! Voice of customer • Rubrics for digital solutions • Marketing across the organization Phase 2: Communication and Outreach
  16. 16. 3 Case Study in Accessibility
  17. 17. | Because learning changes everything TM 317 1. Learn the standards Translate them into tangible requirements 2. Learn user behaviors Focus on biggest challenge – how do people use screen readers 3. Apply those findings to our products and systems Recognize that doing homework is a different user experience than passive reading 4. Prioritize highest impact areas of improvement Figure out how we can improve everyone’s experience 5. Test, Test, Test Prove that what we’re building is not only accessible, but usable Connect’s Accessibility Update
  18. 18. | Because learning changes everything TM 3 Lessons Learned: Focus on Agility 18 Accessibility updates led to an updated UI that benefits all users.
  19. 19. | Because learning changes everything TM 319 Accessibility matters at every stage from authoring, to development, to delivery to support. Update all our systems and practices to support accessibility: • Design: Color Contrast, Line Art requirements • Authoring: Alt-Text and Long Descriptions, Captions, Transcripts • Delivery: Metadata, Registration • Support: accessibility@mheducation.com Lessons Learned: Partner Across Teams
  20. 20. | Because learning changes everything TM 3 Not perfect, but we are making progress 20 Connect Accessibility: ~73% reduction in y/o/y errors, with continued improvements still to come Total Errors Audit Errors in 2016 vs. 2017 2016 2017 2017: 96 errors 2016: 315 errors
  21. 21. | Because learning changes everything TM 3 Lessons Learned: We’re Still Learning… 2018 means even bigger accessibility goals for MHE • New Tools: integrated automated testing for granular testing • Training: New guidelines for internal and external content developers • Partners: Expand our consultation circle. • Budgeting: Accessibility can be time and resource intensive – and must account for that in planning 21
  22. 22. 4 Our Future
  23. 23. | Because learning changes everything TM 423 Flexible FormatsInstructor SettingsStudent profiles Focus on the needs of learners and educators. Decrease Need for Accessibility Support
  24. 24. | Because learning changes everything TM 424 Usability feedback: • Engagement with students who use McGraw-Hill Education solutions • Engagement with educators to provide feedback and help guide solutions DirectionalGuidance: • Provide insights into your student needs • Share emerging best practices • Guidance on creation of accessible materials • Consult with Board of Advisors McGraw-Hill Education welcomes the opportunity to collaborate: Extend Collaborations
  25. 25. | Because learning changes everythingTM 1 The Accessibility Journey 1. The McGraw-Hill Transition Putting the student experience at the center 2. Accessibility and Implementation Defining Accessibility and where to being 3. Case Study in Accessibility Partnering across an organization 4. The Future Scaling based on experience 25 4
  26. 26. Thank you!
  • HarleyKastner

    Mar. 2, 2018

In this webinar, Scott Virkler, Senior Vice President and Chief Product Officer, and Lin Mahoney, Accessibility Lead, from McGraw-Hill Education will dive into how they are addressing accessibility across their organization. They will answer questions like who leads the a11y charge and who is in charge of making content accessible, as well as cover the many challenges they face in trying to unify accessibility at their organization.

Views

Total views

1,647

On Slideshare

0

From embeds

0

Number of embeds

1,395

Actions

Downloads

5

Shares

0

Comments

0

Likes

1

×