Learn all about creating engaging virtual environments and your soon-to-be obsession Live Professional Captioning. Keynote by Jill Brooks, former President and Chief Operating Officer at the National Captioning Institute (NCI) and Senior Director of Live Operations at 3Play Media. Special guest appearances by Craig Herman, SVP Sales & Account Management, Stephanie Laing, Senior Product Manager. Moderated by Kelly Mahoney, Content Marketing Associate.

1. PRODUCT LAUNCH PARTY
LIVE
PROFESSIONAL
CAPTIONING

2. Launch Party Details
01 Special guest speakers
02 Ask questions in the Q&A window
03 Recording and party bag
04 Launch party giveaways!

3. In 1972, which
television
show was the
first program
to air with
captions?
TRIVIA
A. The French Chef
B. The Price is Right
C. Doctor Who
D. Jeopardy!

4. Evolution of Live
Captioning
With Jill Brooks
Senior Director of Live Operations
1.

5. SUB-HEADER
Paragraph
STENO
CAPTIONING

6. Caption Decoder
Header
Paragraph
Header
Paragraph
Header
Paragraph

7. VOICE WRITING
Header
Paragraph
Header
Paragraph
Header
Paragraph

8. CAPTIONED
TEXT
MARK: He comes in for
the two, four seconds
left in the game.
>> The White Sox won
one of two in their
doubleheader against
the Rays.
CAPTIONER
INPUT
Mark says he comes in
for the dose co comma
quattro seconds left in
the game period
Quex the white socks-
bang won-bang one of
too-co in their
doubleheader against
the raise-bang full stop

9. ASR
● Captionsa wordfor every
utterance
● Captionsa wordfor every noise
whetherit was a spoken wordor
not
● Randomlyplacedpunctuation
or no punctuationat all
● Cannotidentifyspeakers
● Struggleswithsimultaneous
speakers,backgroundnoise,
heavyaccents
● Low latency
HUMAN
● Selectivelyedits unnecessary
words,particularlyduring
rapid-firespeech/dialog
● Captionsnon-speechaural
informationappropriately
● Captionspunctuationcorrectly
to enhanceuser’s
understanding
● Indicatesevery changeof
speaker,identifyingby name
● Human captionercan
cognitivelydiscernspeaker’s
meaning
● Slightlyhigherlatency

10. HUMAN
>> WHEN I FIRST STARTED
THEM, FIRST QUESTION I WAS
ASKED WAS, “WHEN ARE YOU
GOING TO COME OFF THEM?
WHEN DO YOU EXPECT TO --
YOU JUST TO TAKE THEM FOR
A SHORT AMOUNT OF TIME?” IT
DOESN’T REALLY WORK LIKE
THAT.
COMPREHENSIBILITY
ASR
WHEN I FIRST ATTACKING
THE MUSLIM EVERY TO THE
FIRST QUESTION WAS US
WAS OVER WHEN YOU
DON’T COME OFF THEM
WHEN YOU. UNDER JUST
REALLY WORK LIKE THAT

11. SUB-HEADER
Paragraph
HEADER
SUB-HEADER
Paragraph
SUB-HEADER
Paragraph

12. What is the
biggest
difference
between
human-
generated
captions and
ASR?
QUIZ
A. Speed/Latency
B. Comprehensibility
C. Voice

13. A New Way to Live
Caption
With Craig Herman
Senior Vice President of Sales & Account Management
2.

14. 2021 Machines vs Humans - Desired
Please indicate your organization's "preference" for live or
real-time captioning service types on your live events.
33% Preferred 49% Preferred
Live Auto Caption Preference Human Produced Live Preference

15. Accuracy
Live Auto Captioning Accuracy
● Annual 3Play State of ASR puts 3Play ASR at the top at
90.3%
Live Professional Captioning Accuracy
● More tools to enable improved accuracy and
comprehensibility
● Initial outcomes of LPC events promises ~5% higher
average accuracy than the best ASR (also 3Play) at
above 95%!
Pre-recorded(Post production)Caption Accuracy
● 3Play’s prerecorded caption accuracy is guaranteed
99+% (meeting all legal compliance standards)

16. THIS IS WHAT WE SEE
● Complex & Manual Processes - event scheduling, set up
● Poor (& non-compliant) Captioning Quality - poor user
experience for 2nd screen captions, inaccuracies, or
unexpected disruptions to the stream and/or captions
● Lack of Unified Solution - the need to leverage multiple
vendors due to unreliable service, lack of post-event
publishing options and other video accessibility needs

17. Certified human captioners using
3Play’s proprietary voice writing
technology to produce accurate
real time captions that are
embedded directly into your
stream
Accuracy & Quality Reliability
Flexibility Customization Full-Service Solution
Resilient failover to 3Play’s proven
Live ASR (automated speech
recognition) to ensure captions
are not missed, with failback to
Live Professional captions
Flexible workflows that support a
wide variety of live streaming
inputs and outputs, plus
seamless automation with live
video players
Custom speaker labels, curated
event instructions, and wordlists for
live captioners to review and
reference prior to event start time
Complete access to the transcript
and captions from all live
recordings at no extra cost, with an
easy and discounted upgrade
path for post-event publishing
Ease of Use
Efficient on-demand and
integrated scheduling workflow in
3Play’s online platform, with an
overview dashboard to manage all
events from one location
WHY 3PLAY IS THE ONLY
SOLUTION

19. What is your
biggest pain
point when
using live
captioning
today?
POLL
A. Scheduling
B. Reliability
C. Accuracy
D. Customization
E. Captioner performance

20. Live Professional
Captioning in Action
With Steph Laing
Senior Product Manager
3.

21. Live Product
Demo
Setting up Live Professional Captions In-Platform
Schedule Features Order

22. What’s the
most exciting
feature about
Live
Professional
Captioning?
POLL
A. Easy Scheduling
B. Reliable Failover
C. Customization Tools
D. In-Platform Visibility

23. How to Get Started
1. Complete the Form
Let us know you’re
interested by filling out
the LPC interest form
and share a bit about
your live video
practices.
2. Check Your Email
Our team will be in
touch with next steps,
which may include
testing the service or
how to schedule your
first event.
3. Get Started
Start scheduling and
ordering LPC events
right in your 3Play
account.
Launch Promo! Get 50% off your first three
events.

24. Your party bag is on it’s way!
Look out for an email shortly after
this presentation.
Q&A
Thank you for participating!
We’ll notify the giveaway winners
via email very soon.
Thank you to our speakers!
Time for a round of Q&A.