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Putting Digital In Your Pitch

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3Sixty Interactive
3Sixty Interactive

This is the slide deck from our recent webinar for advertising agencies and marketing agencies on how to sell more digital work

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Putting Digital In Your Pitch Using Digital Marketing to Support Your Agency
#DIGITALPITCH
45% OF SENIOR MARKETERS ARE BRINGING IN OUTSIDE CONSULTANTS TO DEVELOP DIGITAL PROGRAMS 3SixtyInteractive.com #digitalpitch
How well have agencies modified, adapted,or added to their core competencies and capabilities in the digital age? 3SixtyInteractive.com #digitalpitch
THERE IS HOPE 3SixtyInteractive.com #digitalpitch
What new areas of service provisioning are you using or considering? 3SixtyInteractive.com #digitalpitch
DIGITAL TOOLS
Search Engine Marketing 3SixtyInteractive.com #digitalpitch
3SixtyInteractive.com #digitalpitch
ORGANIC • Strategy • Key Phrase Research • Analyze and Review 3SixtyInteractive.com #digitalpitch
PAY PER CLICK • Keyphrase • Budget • Analyze and Review 3SixtyInteractive.com #digitalpitch
SOCIAL MEDIA 3SixtyInteractive.com #digitalpitch
SOCIAL MEDIA • Communication • Brand Building • Consistency • Listening • Customer Is Speaking • Competitive Analysis 3SixtyInteractive.com #digitalpitch
WEB DEVELOPMENT 3SixtyInteractive.com #digitalpitch
WEB DEVELOPMENT • Landing Pages • Mobile Development • Webpages 3SixtyInteractive.com #digitalpitch
EMAIL MARKETING 3SixtyInteractive.com #digitalpitch
EMAIL MARKETING • Build List • Segment List • Relevant Communication • Personalization • Analyze, Test, Repeat 3SixtyInteractive.com #digitalpitch
VIDEO 3SixtyInteractive.com #digitalpitch
VIDEO MARKETING • Customer is Visual • New Commercial • More Likely to be forwarded on 3SixtyInteractive.com #digitalpitch
CROSS CHANNEL SUPPORT
MULTI-CHANNEL MARKETING 3SixtyInteractive.com #digitalpitch
OUTDOOR-WEBSITE • 2005 Campaign • High Visibility • Target Audience • 1600 emails sent www.oma.org.au/case-studies 3SixtyInteractive.com #digitalpitch
DIRECT MAIL-LANDING PAGES • Increase online payment • Personalize URL • 85% Increase in payment • Sale of Posters paid for http://www.caslon.net/Case-Studies/Vertical-Markets/Education-Govt/ campaign University-of-Alabama-Tide-Pride-Renewal-Campaign-5811/View- details.html 3SixtyInteractive.com #digitalpitch
PROMOTION - SOCIAL MEDIA • Fed EX Lunch Box Promo • South by South West • Free Lunch with Twitter Handle • Brand Building http://socialmediab2b.com/2011/03/3-successful-b2b- marketing-promotions-at-sxsw/ 3SixtyInteractive.com #digitalpitch
ANALYSIS & TESTING 3SixtyInteractive.com #digitalpitch
ANALYSIS • Every Thing is Trackable • Demographics • Behavior 3SixtyInteractive.com #digitalpitch
TESTING • Quick Improvement • Low Cost • Easier Segementation 3SixtyInteractive.com #digitalpitch
GET TO WORK 3SixtyInteractive.com #digitalpitch
www.3SixtyInteractive.com @360interactive www.facebook.com/3sixtyinteractive noahb@3sixtyinteractive.com @noahbabcock 3SixtyInteractive.com #digitalpitch

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