Birmingham Airports website was not achieving its full potential. 3Sixtys rebranding created a website that significantly increased revenue.

2. The old website was not
achieving its full potential.

3. It all began
with questions.

4. What do you want the
website to do?
What do your
customers want?

5. Commercial
objectives were set.

6. Customer service
was placed at the heart
of the strategy

7. Drawing on
behavioural economics
as well as design and
technology innovations

8. 3Sixty re-engineered
the website from the
customer’s viewpoint

9. The result:
A site that acts as
a friend to the customer.

10. Commercial uplift
has exceeded targets,
as have measures of
customer satisfaction.

11. Useful,
Beautiful,
Digital.