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Useful, Beautiful, Digital
Measurable
& meaningful
Measurable
& meaningful
      Bathcamp 29
    8th February 2012
Design
Branding
& Advertising
Acronyms
Acronyms
       ux
  s
cm seo
        h tml
Acronyms
       ux     wow
  s
cm seo
        h tml
Design?
Design?
 The Process of Design Squiggle by Damien Newman
     http://v2.centralstory.com/about/squiggle/
What do we present?
What do we present?
What do we present?
Design
Branding
& Advertising
Product



Behaviour    Core idea      Environment



            Communication
Product



Behaviour    Core idea                                       Environment



            Communication


             The four vectors through which brand emerges.
                   Wally Ollins: The Brand Handbook
Measurable & meaningful
Measurable & meaningful
Measurable & meaningful
Archetypes
Provide a scientific framework to map human motivation and creative meaning.
             (Professor Carol S. Pearson, & marketing consultant, Margaret Mark).
Measurable & meaningful
Measurable & meaningful
Measurable & meaningful
Archetype diagram by Charles Walker: Brand Communications.
Creator




Motto: If you can imagine it, you can create it.
Brand
 environment
 The visual language is bold,
vibrant, energising and vivid.
    Colours are bright,
   warm, radiant, cordial.
Design
Branding
& Advertising
Influencing
 behaviour
Subscription




 Economist subscription offer, observation by Dan Ariely – http://danariely.com
Subscription
Economist.com                                                         $59




  Economist subscription offer, observation by Dan Ariely – http://danariely.com
Subscription
Economist.com                                                         $59
Print subscription                                                    $125




  Economist subscription offer, observation by Dan Ariely – http://danariely.com
Subscription
Economist.com                                                         $59
Print subscription                                                    $125
Print & web subscription                                              $125



  Economist subscription offer, observation by Dan Ariely – http://danariely.com
Measurable & meaningful
Measurable & meaningful
Visual
storytelling
Measurable & meaningful
Measurable & meaningful
Commercial made for Union Carbide in 1968 for an insulation material called "Super Insulation."
                      http://www.youtube.com/watch?v=6zLyYenr-js
Measurable & meaningful
@waringdesign
         jon@3sixty.co.uk
The Process of Design Squiggle by Damien Newman        Economist subscription offer by Dan Ariely
     http://v2.centralstory.com/about/squiggle/                  http://danariely.com

 The four vectors through which brand emerges.          Get Mental Notes by Stephen P Anderson
       Wally Ollins: The Brand Handbook                       http://getmentalnotes.com/



                          Archetypes diagram by Brand Communications
                     Contact Charles Walker: M 0741356 6298 W 020 7638 6856

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Measurable & meaningful