Hashtags are an essential part of social media which creates incentives for people to categorize their posts and makes a great way for users looking for posts on the same topic to find content. This presentation shows importance of hashtags in social media..

1. Importance of Hashtags
in Social Media

4. Tweets with
hashtags get
2X more
engagement
than without
hashtags

5. 17%
21%
55%
25%
40%
Drops engagement by the use of
more than 2 hashtags
Higher engagement by the use of
1-2 hashtags
Retweeted on tweets with 1 or
more hashtags
Of tweets without hashtags get
retweets
Of tweets with hashtags get
retweet

6. Post with # : 0.80% median viral per fan
Post without # : 1.30% median viral per fan
As time went on...

7. 593 avg. interactions per post
416 avg. interactions per post
307 avg. interactions per post
188 avg. interactions per post
1-2 #
3-5 #
6-10 #
10+ #

8. On Google+, automatically hashtags are given based on posts’ content
and allow to edit or add own hashtags
Add #s in comments & posts as well. Double opportunities!!!
Automatically built up in Google searches
Get normal search results & a sidebar of relevant Google+
posts in hashtag search

9. Interactions are highest on Instagram posts with 11+ hashtags
0
Hashtags
18%
interactions
per 1k
followers
1
Hashtag
29%
interactions
per 1k
followers
2
Hashtags
41%
interactions
per 1k
followers

10. 3
Hashtags
33%
interactions
per 1k
followers
4
Hashtags
31%
interactions
per 1k
followers
5
Hashtags
43%
interactions
per 1k
followers

11. 6
Hashtags
33%
interactions
per 1k
followers
7
Hashtags
30%
interactions
per 1k
followers
8
Hashtags
39.5%
interactions
per 1k
followers

12. 9
Hashtags
49.5%
interactions
per 1k
followers
10
Hashtags
22%
interactions
per 1k
followers
11
Hashtags
79.5%
interactions
per 1k
followers

13. Conceptualized & Design By
3i InfoCom
Phone : +4402032394636
Email : business@3iinfo.co.uk
Website : www.3iinfo.co.uk
Source : www.searchenginejournal.com