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Wearable Tech Revolution

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Wearable technology and the wider Internet of Things are set to revolutionize how we work, rest and play. Here is the current state of the wearables market and where we're heading. Follow http://bionicly.com for more.

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Wearable Tech Revolution

  1. 1. WEARABLE TECH REVOLUTION www.bionicly.com
  2. 2. WEARABLE TECHNOLOGY IS NOT A NEW CONCEPT
  3. 3. It’s been around in some form for many years. From the humble watch to vision correction glasses. They are forms of wearable technology
  4. 4. Wearable tech is part of the wider internet of things movement where everyday objects become ‘smart’ thanks in part to sensors
  5. 5. We have 13bn sensors connecting appliances and objects to human beings. We have sensors connecting resource flows in nature. We have sensors at distribution sensors. We have sensors on ‘smart roads’ monitoring traffic. We have sensors on the factory floor keeping up with the production flow. IBM says we’ll have 30bn sensors connecting everything with everyone by 2017. By 2030 we’ll have 100 trillion sensors connecting all of us in one vast neural network Jeffrey Rifkin, author of The Zero Marginal Cost Society
  6. 6. You could say the modern-day wearables market started with the humble activity tracker
  7. 7. Now the activity tracker market is saturated the attention is moving to the smartwatch
  8. 8. TODAY’S SMARTWATCHES
  9. 9. FEEL SOMETHING LIKE THIS
  10. 10. Smartwatches and other wearables are still in the ‘first generation’ phase. As time goes on and as the tech develops previous generations are far inferior (and often laughable) in hindsight
  11. 11. Remember a computer once looked like this
  12. 12. THE APPLE WATCH COMETH
  13. 13. The Apple Watch is very personal —“personal” and “intimate” were words that Apple CEO Tim Cook and his colleagues used over and over again when presenting it to the public for the first time. That’s where the watch is likely to change things, because it does something computers aren’t generally supposed to: It lives on your body
  14. 14. Wearable tech isn’t just for grown adults
  15. 15. It isn’t just for the wrist (or humans for that matter) either
  16. 16. Of course there is Google’s head-mounted display, Glass
  17. 17. Despite a 12 page spread in Vogue Glass is yet to go mainstream
  18. 18. Even integrating it in to regular glasses hasn’t made it take off
  19. 19. This may have something to do with wearers being labeled ‘Glassholes’
  20. 20. While the jury’s out on whether Glass will be successful in a consumer setting, it’s currently being put to use in business
  21. 21. Virgin Atlantic has been using facial recognition software in Glass to greet customers in the Upper Class Lounge
  22. 22. Glass is increasingly being used in the operating theatre
  23. 23. Dubai Police Force are using Glass to spot “wanted vehicles”
  24. 24. The exact future of Glass is TBC
  25. 25. Or if Glass becomes a contact lens
  26. 26. Smart objects to smart clothes
  27. 27. Athos is connected workout clothing with a range of sensors
  28. 28. Hexoskin is a Bluetooth vest that tracks the body’s vital signs
  29. 29. Ralph Lauren has launched the Polo Tech Shirt
  30. 30. The first premium brand to do so. A growing trend?
  31. 31. JEWELRY MEETS WEARABLE TECH
  32. 32. Technology integrated in to jewelry so far has been about filtering the ‘always on’ experience smartphones provide
  33. 33. Technology integrated in to jewelry so far has been about filtering the ‘always on’ experience smartphones provide Cuff jewelry has an interchangeable module called the CuffLinc that fits in to different kinds of jewelry including pendant, bracelet and keychain. The CuffLinc vibrates when the phone receives notifications from pre-defined alerts. Calls from loved ones, for example.
  34. 34. Similarly Kovert Designs is launching a range of “smart designer rings, bracelets and necklaces” to subtly vibrate in the event of certain notifications
  35. 35. Wearables in business
  36. 36. The topic of enterprise wearables is beginning to take off, though in some industries it’s more speculative conversation rather than real use
  37. 37. The Body as a marketing platform
  38. 38. Thanks to wearables and other technological and biological innovations the human body is becoming a data machine
  39. 39. Personal data is becoming increasingly valuable as it allows brands to sell to the consumer in real time
  40. 40. As wearable tech develops marketing will use consumer’s personal biometric data to sell products and services
  41. 41. Coincidence that Apple launched a wearable device, a personal data collecting app and a payment mechanism at the same time?
  42. 42. Facial recognition advertising billboards are being developed by Japanese firm, NEC. These billboards will be able to recognize passers-by via facial recognition, call them by name, and deliver customer specific advertisements
  43. 43. ‘In-wearable’ advertising
  44. 44. The first brand to use Glass in its marketing was Kenneth Cole and its “Man Up for Mankind Challenge” which required men using a special Glass app to perform a gentlemanly deed each day for three weeks
  45. 45. Topshop used Oculus Rift to let customers at the London store experience a fashion show from the front row. Users could sit next to A-list celebrities and experience the show like a VIP
  46. 46. At the Commonwealth Games, a 360 degree camera was used to capture video and audio from the event. Oculus Rift wearers will feel like they’re sitting in the crowd watching the games live
  47. 47. O2’s sponsorship of England Rugby saw it launch ‘Wear the Rose’ – an immersive 360 degree experience using the Oculus Rift
  48. 48. Tesco is trialing an Oculus Rift project where they hint at customers being able to select and purchase items without leaving home
  49. 49. Beyond Wearables
  50. 50. “In the future we’ll all be wearing exoskeletons in common activities such as running.”
  51. 51. Many human augmentation technologies will be invented in the coming decades that will enable humans to experience enhanced physicality. Powered exoskeletons will increase running efficiency, speed and reduce musculoskeletal stress; aquatic exoskeletons will augment swimming and spider suits will give enhanced abilities to climb walls. Comparable to the connection between the invention of the bicycle and the sport of cycling new technologies will result in new sports being practiced – power running, power swimming, power climbing etc
  52. 52. DARPA is developing this jetpack. Not a flying jetpack (though we can dream) but one that allows soldiers to run a 4 minute mile with heavy equipment and without breaking a sweat
  53. 53. DARPA is also funding Harvard’s Wyss Institute to develop a ‘soft exoskeleton’ for the military, first-responders, elderly and for people performing athletic activity
  54. 54. The opening of 2014’s Soccer World Cup saw paraplegic Juliano Pinto, who is paralyzed from the waist down, make the first kick of the tournament using an exoskeleton connected to the neurons in his brain
  55. 55. Juliano just had to think about kicking the ball and the technology registered the brain activity to activate the robot exoskeleton to move
  56. 56. New implantable technology is allowing some deaf people to hear for the first time
  57. 57. 66 year old Larry Hester has been blind for half of his life from a condition called Retinitis Pigmentosa An electronic stimulator called the Argus II Retinal Prosthesis System was surgically implanted in his left eye and for the first time in many years Larry could see light
  58. 58. These superpowers include 1. Hear a conversation from across a room or a crowded club 2. Give you the ability to see in the dark 3. Give you sight that can zoom in on things that are far away 4. Make you better at math and navigation 5. Allow you to download skills like that in ‘The Matrix’ 6. Restore damaged memories 7. Cure depression and control mood 8. Enhance focus and energy 9. Control machines with your mind 10. Perfectly recall everything you’ve read
  59. 59. “ Implants are where laser eye surgery was several decades ago. They are not risk free and make sense only for a narrowly defined set of patients but they are a sign of things to come Gary Marcus, Professor of Psychology, NYU
  60. 60. Bionicly.com

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