The aerial adventure park industry is booming and offer great value to its customers in terms of fun, thrills, rush of adrenaline, great time with family and/or friends ...
A good design ensures a great value proposition with a high operating efficiency and financial return.
Saferoller by Kanopeo - For more information please have a look at our website: www.saferoller.com
2. Main Purposes of an “Aerial Adventure Park” ?
Have Fun !
Share with
Family, Friends… !
Test Your Courage !
Overcome your Fears !
Profitable & sustainable
business
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3. Create Value… & ensure Success !
Fun Thrills
VALUE
PROPOSITION: Challen Family
ge Time
Invest- Operating
ments Efficiency
FINANCE:
Financial
Return
3
4. Create Value & ensure Success !
The Key Topics with potential Impact
VALUE PROPOSITION: Fun Thrills
Fun / Thrills / Challenge / Family Time Challe
nge
Famil
y
Time
List not exhaustive
INSTALLATION CUSTOMER CARE SPECIALS
• Supporting structure • Instruction / Training • Zip-lines
• Platforms • Distribution • Freefall
• Elements • (Traffic) flow • Kids
• Height of Lifeline • Overtaking • Universal Access
• Belay/Trolley systems • Exit • Mobile
• Ascents/Descents • Supervision • Night sessions
• Environment • Rescue • Scenic walk
• Maintenance • Food & Beverage • Contests
FINANCE: Investments / Invest-
ments
Operating
Efficiency
Operating efficiency / Financial return Financial
Return
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6. Guests’ Distribution
The Key Benefits of these 2 opposite Options …
“Central
The “Journey” Distribution”
+ A discovery journey + Self-distribution
+ Take benefit of a nice environment + The right difficulty levels
+ Less risk, less ascents
+ Efficient supervision
+ Great care of the guests
+ Short trails, no need to overtake,
less exits
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7. Height of Lifeline ?
6.6 – 7.5 ft (2.00 – 2.30 m)
5.2 – 6 ft (1.60 – 1.80 m)
or
Why not “Out of Reach” … ?
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10. Include Zip-Lines… Guests love zip-lines !
Ideal with Continuous Belay !
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11. Ascents / Descents Right challenge, Safe, Economical
- Numerous Options I Low Risk of Injury and Rescue
+ easy to close for the night
Vertical Net
with a platform
Nets
+ safe
+ economical
+
challenging/physic 11
12. Ascents / Descents Right challenge, Safe, Economical
- Numerous Options II Low Risk of Injury and Rescue
+ safe
Zip-lines + economical
Platform
+ safe
+ optimized guests distribution
Stairs
Ladder with
anti-returns
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14. Kids Trails … for more Business !
Continuous Belay is Ideal !
Kids 4-10:
30%
• up to 30% more attendance
Adults:
36% • Recurring guests
Kids 8-13:
Teenager:
21% • Synergies, whole family
13%
• Short pay back
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15. “Bier Garten”
… complementary Offer !
Extended Customer Experience …
For the whole Family ..
As Excursion destination …
Special Events … 15
17. // Contests ?
- Differentiate yourself
- Offer Exclusive Events !
... for Corporate days, Groups, Park Events, etc.
… and otherwise just open to public…
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26. Increase Seasonal Operating Efficiency …
… a few Options (as reminder) !
High Season – High Throughput
Centralized distribution platform Optimize guests self-distribution
Shorter / more trails Less waiting time, no need to overtake, no tired guests
Reduce handling (carabiners/trolley) More “value time”, less instruction/training
Lifeline “out of reach” Offer alternative when too difficult, less rescues
Low Season
Continuous belay Lower need in instruction/training/supervision
LL “out of reach” Less rescues
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