Going Viral With Facebook Applications

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Hope you enjoy this deck on 'Going Viral With Facebook Applications'. Care about Facebook Marketing for incredible Business Growth? You may want to take advantage of our hands-on Advanced Facebook Marketing training. We are just a click away - http://www.42inception.com

Business

Going Viral with
Facebook Applications

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A Few Examples

• Socialcam’s traffic from FB jumped from
2M active users to 40M active users in 2
weeks flat
– Viddy, Socialcam’s competitor, grew from
8M to 36M during the same period.
• Pinterest’s traffic from Facebook peaked at
14M monthly active users in March 2012.

Sources: http://dthin.gs/KsEaPG http://vrge.co/KWpIzo http://bit.ly/SoLVJa
www.42inception.com

A Few More Examples

• Howzat Cricket has close to 1M monthly
active users from Facebook.
• Budweiser’s Paint Your Face Application
was used by 2.7M people during World
Cup Soccer 2010.

Sources: http://bit.ly/dKJPWL www.42inception.com

Open Graph Verb & Noun

www.42inception.com

The User Permission

www.42inception.com

Activity on User’s Timeline

www.42inception.com

Viral Loop

2. User Activity

1. Permission 3. Publish

4. Word of Mouth
www.42inception.com

Example: SocialCam

User Activity

Permission Publish

Simulated Word of Mouth
www.42inception.com

Action Links: Viral Loop on Steroid

www.42inception.com

More Examples of Action Links

www.42inception.com

Going Viral for eCommerce

Want, Love, Bookmark as verbs

www.42inception.com

Payvment

Source: http://bit.ly/V9lI22 www.42inception.com

SneakPeeq

Source: http://bit.ly/V9lI22 www.42inception.com

Rule #1 of Publishing Activity

Think of Actions that Users can potentially
take on your Site.

Get Creative. Invent Actions.

www.42inception.com

Rule #2 of Publishing Activity

Don’t make a person look stupid in front of
his/her peers.

www.42inception.com

Rule #3 of Publishing Activity

Provide a Compelling Reason for Activity
Viewers to Click on the Activity.

www.42inception.com

Leverage Digital Marketing for Incredible Growth?
Our Training is a click away!

www.42inception.com

www.42inception.com

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Going Viral With Facebook Applications

1. Going Viral with Facebook Applications www.42inception.com

2. Virality www.42inception.com

3. A Few Examples • Socialcam’s traffic from FB jumped from 2M active users to 40M active users in 2 weeks flat – Viddy, Socialcam’s competitor, grew from 8M to 36M during the same period. • Pinterest’s traffic from Facebook peaked at 14M monthly active users in March 2012. Sources: http://dthin.gs/KsEaPG http://vrge.co/KWpIzo http://bit.ly/SoLVJa www.42inception.com

4. A Few More Examples • Howzat Cricket has close to 1M monthly active users from Facebook. • Budweiser’s Paint Your Face Application was used by 2.7M people during World Cup Soccer 2010. Sources: http://bit.ly/dKJPWL www.42inception.com

5. Open Graph Verb & Noun www.42inception.com

6. The User Permission www.42inception.com

7. The User Activity www.42inception.com

8. Activity on User’s Timeline www.42inception.com

9. Viral Loop 2. User Activity 1. Permission 3. Publish 4. Word of Mouth www.42inception.com

10. Example: SocialCam User Activity Permission Publish Simulated Word of Mouth www.42inception.com

11. Action Links: Viral Loop on Steroid www.42inception.com

12. More Examples of Action Links www.42inception.com

13. Going Viral for eCommerce Want, Love, Bookmark as verbs www.42inception.com

14. Payvment Source: http://bit.ly/V9lI22 www.42inception.com

15. SneakPeeq Source: http://bit.ly/V9lI22 www.42inception.com

16. Rule #1 of Publishing Activity Think of Actions that Users can potentially take on your Site. Get Creative. Invent Actions. www.42inception.com

17. Rule #2 of Publishing Activity Don’t make a person look stupid in front of his/her peers. www.42inception.com

18. Rule #3 of Publishing Activity Provide a Compelling Reason for Activity Viewers to Click on the Activity. www.42inception.com

19. Leverage Digital Marketing for Incredible Growth? Our Training is a click away! www.42inception.com www.42inception.com

Going Viral With Facebook Applications

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