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Types of Ads Supported
     by Facebook




             www.42inception.com
Types of Facebook Ads

                                           Facebook Sponsored Content




                  General Advertisements                                  Sponsored Story


Page   Event   Application     Post        Marketplace Ads (URL)



                                                                   Page   Application       Post




                                 www.42inception.com
General Ads – Marketplace Ads

                 • CTR is Low - No Social
                   Context
                 • Target Option: Anyone
                 • Purpose: Drive traffic
                   outside facebook
                 • Industries using it:
                   PrimarilyE-com
                   companies & Companies
                   looking for lead
                   generation
             www.42inception.com
General Ads – Page, Event, Application

                   • Target Option: Anyone
                   • Purpose: Promote Page,
                     Event& Application




               www.42inception.com
General Ads – Posts




• Target Option: Anyone
• Purpose: Amplify the distribution of Post
  Content
                 www.42inception.com
Sponsored Stories

                 • Target Option: Friends of
                   People who have already
                   liked
                 • Purpose: Promote Page,
                   Application & Post
                 • Visibility: Sponsored Ads
                   column & News Feed
                 • Only Ad type that is
                   appearing on Mobile
                   interface
             www.42inception.com
Sponsored Stories on Mobile




      New UI                         Old UI

               www.42inception.com
Sponsored Story Ads are improving




             www.42inception.com
Sponsored Story Ad: Example




             www.42inception.com
Recent Launch: Promoting Profile Posts




               www.42inception.com
Recent Launch: Search based Ads




             www.42inception.com
Leverage Digital Marketing for Incredible Growth?
            Our Training is a click away!

                www.42inception.com




                   www.42inception.com

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What are Facebook Applications?

  • 1. Types of Ads Supported by Facebook www.42inception.com
  • 2. Types of Facebook Ads Facebook Sponsored Content General Advertisements Sponsored Story Page Event Application Post Marketplace Ads (URL) Page Application Post www.42inception.com
  • 3. General Ads – Marketplace Ads • CTR is Low - No Social Context • Target Option: Anyone • Purpose: Drive traffic outside facebook • Industries using it: PrimarilyE-com companies & Companies looking for lead generation www.42inception.com
  • 4. General Ads – Page, Event, Application • Target Option: Anyone • Purpose: Promote Page, Event& Application www.42inception.com
  • 5. General Ads – Posts • Target Option: Anyone • Purpose: Amplify the distribution of Post Content www.42inception.com
  • 6. Sponsored Stories • Target Option: Friends of People who have already liked • Purpose: Promote Page, Application & Post • Visibility: Sponsored Ads column & News Feed • Only Ad type that is appearing on Mobile interface www.42inception.com
  • 7. Sponsored Stories on Mobile New UI Old UI www.42inception.com
  • 8. Sponsored Story Ads are improving www.42inception.com
  • 9. Sponsored Story Ad: Example www.42inception.com
  • 10. Recent Launch: Promoting Profile Posts www.42inception.com
  • 11. Recent Launch: Search based Ads www.42inception.com
  • 12. Leverage Digital Marketing for Incredible Growth? Our Training is a click away! www.42inception.com www.42inception.com