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Etablir une stratégie d'emailing efficace

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Apprenez à établir une stratégie emailing efficace pour votre entreprise. Que ce soit du btob ou du btoc, l'emailing reste l'outil de marketing direct le moins cher et le plus efficace

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Etablir une stratégie d'emailing efficace

  1. 1. Module 1 : Etablir une stratégie d’emailing efficace #EmailingSummerCamp
  2. 2. Emailing Summer Camp 2014 - Etablir une stratégie d’emailing efficace - p.2/20 1 - Les chiffres clés de l’emailing 2 - Les différents types d’emails 3 - Quelle stratégie pour mon entreprise ? 4 - A quel moment envoyer mes campagnes ? Sommaire
  3. 3. Les chiffres clés de l’emailing
  4. 4. Emailing Summer Camp 2014 - Etablir une stratégie d’emailing efficace - p.4/20 Les chiffres clés de l’emailing Chiffres Smart Focus
  5. 5. Emailing Summer Camp 2014 - Etablir une stratégie d’emailing efficace - p.5/20 Les chiffres clés de l’emailing
  6. 6. Emailing Summer Camp 2014 - Etablir une stratégie d’emailing efficace - p.6/20 Les chiffres clés de l’emailing
  7. 7. Emailing Summer Camp 2014 - Etablir une stratégie d’emailing efficace - p.7/20 Les chiffres clés de l’emailing
  8. 8. Emailing Summer Camp 2014 - Etablir une stratégie d’emailing efficace - p.8/20 Les chiffres clés de l’emailing Source : Smart Focus 2,4 milliards d’utilisateurs dans le monde 39 emails reçus par jour par français
  9. 9. Emailing Summer Camp 2014 - Etablir une stratégie d’emailing efficace - p.9/20 Source : Smart Focus Les chiffres clés de l’emailing Croissance du SPAM : 90% des email en 2015 !
  10. 10. Les différents types d’emails
  11. 11. Emailing Summer Camp 2014 - Etablir une stratégie d’emailing efficace - p.11/20 Différents types d’emails (hors emails de prospection) : • Transactionnels (confirmation d’abonnement) • Promotionnels (réductions) • Informatifs (newsletters) • Trigger (déclenchés par une action) Les différents types d’emails
  12. 12. Quelle stratégie pour mon entreprise ?
  13. 13. Emailing Summer Camp 2014 - Etablir une stratégie d’emailing efficace - p.13/20 Quelle stratégie pour mon entreprise ? En BtoC : L’important est de garder le contact avec vos consommateurs : l’emailing est un puissant outil de fidélisation ! Utilisez-le pour : • Informer d’une nouveauté • Faire un zoom sur un produit ou un service • Mettre en avant une promotion Taux d’ouverture moyen : 29 % Taux de clics moyen : 4,6 %
  14. 14. Emailing Summer Camp 2014 - Etablir une stratégie d’emailing efficace - p.14/20 Quelle stratégie pour mon entreprise ? Pour les e-commerçants, l’emailing est un levier de croissance :
  15. 15. Emailing Summer Camp 2014 - Etablir une stratégie d’emailing efficace - p.15/20 En BtoB : Comme en BtoC, l’emailing doit être utilisé pour créer et garder un lien avec les clients. Exemples d’emails : • Information institutionnelle • Information sur une actualité • Mise en avant d’un produit ou service Taux d’ouverture moyen : 23 % Taux de clics moyen : 3,5 % Quelle stratégie pour mon entreprise ?
  16. 16. Emailing Summer Camp 2014 - Etablir une stratégie d’emailing efficace - p.16/20 Dans toute stratégie emailing, il faut aussi penser à relancer sa base et à la nettoyer régulièrement ! Source : Return Path Quelle stratégie pour mon entreprise ?
  17. 17. Emailing Summer Camp 2014 - Etablir une stratégie d’emailing efficace - p.17/20 Construisez des scénarios et une stratégie ciblée : mieux vaut envoyer peu mais ciblé que trop pour un retour peu ROIste. Quelle stratégie pour mon entreprise ?
  18. 18. A quel moment envoyer mes campagnes ?
  19. 19. Emailing Summer Camp 2014 - Etablir une stratégie d’emailing efficace - p.19/20 Chaque secteur d’activité a ses propres chiffres : il faut donc tester auprès de votre base le meilleur moment pour envoyer. Quelques généralités cependant : BtoB : privilégier le mardi et le jeudi BtoC : Privilégier le midi ou le soir après 18h A quel moment envoyer mes campagnes ?
  20. 20. Prochain module : Comment se constituer une base de données qualifiée ? mardi 15 juillet 11h @43degres #EmailingSummerCamp Merci !

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