Theo Forbath's presentation during the Strategy & Innovation session at 4A's Strategy Festival 2013. He is the VP, Innovation Strategy for Frog Design. More info at http://www.4asstrategyfestival.com/
30. This has happened
over the last sixty
years of technology
evolution in
three waves
1st WAVE
Information Graph
2nd WAVE
Social Graph
3rd WAVE
Physical Graph
36. FOUR FORMS OF
BUSINESS VALUE CREATION
LOWER
RUNNING COSTS
AMPLIFY
THE PRODUCT
Minimize costs
associated with
maintenance,
repair and
operations, as
well as IT
support.
Generate an
information
layer that
amplifies the
value of a
product or
service
SELL THE
DATASTREAM
Generate an
information
layer that can
be monetized
by advertising,
direct
marketing, data
brokering,
research
reports, etc.
CREATE NEW
VALUE
Better and lower
cost sensors and
communications
have created
entirely new
forms of value.
These are cases
where IoT doesn’t
just amplify a
product, but
creates a
datastream that is
the product.